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Brand Explorer/Aurora Cannabis

Aurora Cannabis

Apr 2026

Overview

Aurora is a pioneer in global cannabis dedicated to helping people improve their health, wellness and lives.

AURORA CANNABIS fell sharply, down 32.8% YoY—now in the mid-tier under. Despite a 20.6% rise over the past three months, the brand has slipped from rank #18 to #25, highlighting competitive pressures in Alaska.

Categories

FlowerPre-RollsVapesAccessoriesEdibles
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

Aurora Cannabis logoMarket Insights SnapshotApr 2026

24-Month Trend

Aurora Cannabis market trend chart

Average Price

$12.64

YoY Sales Trend

32.8%

2Y Sales Trend

48.3%

Flower holds 45.6% of sales but plummeted 58.9% YoY. In contrast, Vapes surged by 288.6% YoY, marking it as the fastest-growing category. Pre-Rolls also saw positive momentum at +20.5% YoY.

CategorySales ShareAvg PriceYoY
Flower46.1%$26.3158.9%
Pre-Rolls27.2%$15.3420.5%
Vapes23.7%$31.21288.6%

AURORA CANNABIS thrives in Nunavut and Alaska, where it holds a significant market share, active in just 2 states. These regions represent the brand's core geographic focus.

StateFlowerPre-RollVapes
645
25

Market Position

Aurora Cannabis logoCompetitive LandscapeApr 2026

Ranked #25 in the Flower category, AURORA CANNABIS faces tough competition from BAM ALASKA (#1) and CANAMO CONCENTRATES (#2). It lost 7 spots in total rank since last year, indicating increasing competitive tension.

Flower in Alaska Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Aurora Cannabis: 22Aurora Cannabis: 25Canamo Concentrat…: 4Canamo Concentrat…: 2Enlighten (ak): 3Enlighten (ak): 3Bam Alaska: 1Bam Alaska: 1Aurora Blaze: 5Aurora Blaze: 4

SKU View

Aurora Cannabis logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Jack Herer Buds 3.50 Gram
Jack Herer Buds 3.50 Gram
Flower336.2%
#2
Berry Gelato Disposables 2000 Mg
Berry Gelato Disposables 2000 Mg
Vapes911.1%
#3
Purple Berry Kush Buds 3.50 Gram
Purple Berry Kush Buds 3.50 Gram
Flower113.1%
#4
Blue Dream Disposables 2000 Mg
Blue Dream Disposables 2000 Mg
Vapes987.8%
#5
Black Jelly Buds 7 Gram
Black Jelly Buds 7 Gram
Flower1890.9%
#6
Honey Banana Buds 3.50 Gram
Honey Banana Buds 3.50 Gram
Flower382.4%
#7
Pink Diesel Buds 14 Gram
Pink Diesel Buds 14 Gram
Flower1316.1%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Aurora Cannabis using competitive landscape rank coverage, proximity, and momentum.