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Craft

Apr 2026

Overview

CRAFT's sales surged 27.5% YoY, reflecting a successful mid-tier pricing strategy. This contrasts with a decline in unit sales, emphasizing the brand's ability to drive revenue effectively. The recent three-month trend shows a 13.5% increase, further solidifying its market position.

Categories

VapesFlowerPre-RollsAccessoriesOral
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

Craft logoMarket Insights SnapshotApr 2026

24-Month Trend

Craft market trend chart

Average Price

$18.16

YoY Sales Trend

27.5%

2Y Sales Trend

32.7%

Vapes dominate at 74.2% of sales, soaring by 53.9% YoY. Pre-Rolls are the fastest-growing category, skyrocketing 125.4% YoY, while Flower lags at 10.9% with a 10.8% decline. Oral products are struggling, down 51.4% YoY.

CategorySales ShareAvg PriceYoY
Vapes75.1%$19.9253.9%
Flower11.0%$29.0510.8%
Pre-Rolls9.0%$13.61125.4%
Accessories2.4%$8.941.4%
Oral2.4%$5.8451.4%

CRAFT's market share is concentrated in Colorado (90.3%) and British Columbia (9.7%), highlighting its strong foothold in these top cannabis states. With a focus on just two states, the brand is well-positioned for growth in this concentrated market.

StateVapesFlowerPre-RollAccessoriesOral
18⊖⊖288

Market Position

Craft logoCompetitive LandscapeApr 2026

CRAFT ranks #18 in the competitive Vapes category, improving from #25 in just one year. It competes against leaders like OIL (CO) and BATCH EXTRACTS, gaining 7 spots on BATCH EXTRACTS and 8 on OIL. The brand is steadily closing the gap with the top players.

Vapes in Colorado Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Craft: 25Craft: 18Batch Extracts: 3Batch Extracts: 2Bonanza: 1Bonanza: 3Oil (co): 2Oil (co): 1O.pen Vape: 4O.pen Vape: 4

SKU View

Craft logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Watermelon Ice Disposables 4000 Mg
Watermelon Ice Disposables 4000 Mg
Vapes4.0%
#2
Tropical Popsicle Disposables 4000 Mg
Tropical Popsicle Disposables 4000 Mg
Vapes3.6%
#3
Blueberry Swirl Disposables 4000 Mg
Blueberry Swirl Disposables 4000 Mg
Vapes1.1%
#4
Cherry Slush Disposables 4000 Mg
Cherry Slush Disposables 4000 Mg
Vapes14.1%
#5
Mango Kush Cartridges 1000 Mg
Mango Kush Cartridges 1000 Mg
Vapes199.6%
#6
Fresh Squeeze Cartridges 1000 Mg
Fresh Squeeze Cartridges 1000 Mg
Vapes71.2%
#7
Purple Punch Cartridges 1000 Mg
Purple Punch Cartridges 1000 Mg
Vapes123.9%
#8
Og Kush Cartridges 1000 Mg
Og Kush Cartridges 1000 Mg
Vapes72.7%
#9
Sweet Peach Disposables 4000 Mg
Sweet Peach Disposables 4000 Mg
Vapes457.9%
#10
Honeymoon Rosin Disposables 1000 Mg
Honeymoon Rosin Disposables 1000 Mg
Vapes516.2%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Craft using competitive landscape rank coverage, proximity, and momentum.