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Brand Explorer/Everyday (mi)

Everyday (mi)

Apr 2026

Overview

YoY growth for EVERYDAY (MI) plummeted 15.8%, signaling a pivotal shift in the brand's market presence. This mid-tier brand's sales are down 19.4% over the last three months, indicating a need for strategic adjustments in a competitive Michigan landscape.

Categories

FlowerConcentratesPre-Rolls
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Everyday (mi) logoEveryday (mi) Top StatesApr 2026

Top states where Everyday (mi) is active based on indexed sales coverage.

Trend View

Everyday (mi) logoMarket Insights SnapshotApr 2026

24-Month Trend

Everyday (mi) market trend chart

Average Price

$21.69

YoY Sales Trend

15.8%

2Y Sales Trend

49.4%

Flower dominates at 92.7% of total sales but still declined 11.1% YoY. Concentrates and Pre-Rolls are struggling even more, down 40% and 53.5% YoY, respectively, highlighting a significant shift in consumer preference.

CategorySales ShareAvg PriceYoY
Flower92.7%$22.6811.1%
Concentrates5.5%$32.4640.0%
Pre-Rolls1.8%$5.1653.5%

EVERYDAY (MI) operates solely in Michigan, capturing 100% of its sales in a highly concentrated market. Its performance is closely tied to this single state’s dynamics.

StateFlowerConcentratesPre-Roll
38⊖⊖

Market Position

Everyday (mi) logoCompetitive LandscapeApr 2026

EVERYDAY ranks #38 in a fierce competition for market share, falling from #28 over the past year. It trails behind top players like LUME CANNABIS CO and COMMON CITIZEN, who dominate the Flower category.

Flower in Michigan Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Everyday (mi): 26Everyday (mi): 38Local Grove: 11Local Grove: 7Society C: 4Society C: 6Lume Cannabis Co: 5Lume Cannabis Co: 1Common Citizen: 1Common Citizen: 2

SKU View

Everyday (mi) logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Drippin Aint Eazy Buds 28 Gram
Drippin Aint Eazy Buds 28 Gram
Flower462.6%
#2
Runtz Buds 28 Gram
Runtz Buds 28 Gram
Flower84.4%
#3
Super Glue Buds 28 Gram
Super Glue Buds 28 Gram
FlowerN/A
#4
Fanta Sea Buds 28 Gram
Fanta Sea Buds 28 Gram
Flower136.6%
#5
Strawberry Guava Buds 28 Gram
Strawberry Guava Buds 28 Gram
Flower309.3%
#6
Cake Dough Buds 28 Gram
Cake Dough Buds 28 Gram
Flower329.9%
#7
Fanta Sea Buds 3.50 Gram
Fanta Sea Buds 3.50 Gram
Flower529.1%
#8
Gary Satan Buds 3.50 Gram
Gary Satan Buds 3.50 Gram
Flower273.4%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Everyday (mi) using competitive landscape rank coverage, proximity, and momentum.