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Brand Explorer/House Of Dank

House Of Dank

Apr 2026

Overview

Welcome to House of Dank, More than just a dispensary, House of Dank is a movement. Born in the streets, built by hustlers, and thriving in the legal era, we’re here to redefine the cannabis experience. With a commitment to quality, community, and culture, we deliver premium prod...

HOUSE OF DANK saw a drastic 45.0% decline in sales over the past year, slipping from a solid #4 to #17 in rank. The 25.2% drop over the last three months signals a concerning trend for this mid-tier brand.

Categories

FlowerPre-RollsConcentratesVapesHome-GrowEdibles
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 3

Trend View

House Of Dank logoMarket Insights SnapshotApr 2026

24-Month Trend

House Of Dank market trend chart

Average Price

$12.43

YoY Sales Trend

45.0%

2Y Sales Trend

62.6%

Flower dominates at 83.9% but is down 48.9% YoY; Pre-Rolls surged 510.1% YoY, showcasing a significant shift. Vapes also performed well, rising 155.3% YoY, while Concentrates fell sharply by 63.9%.

CategorySales ShareAvg PriceYoY
Flower84.7%$21.1748.9%
Pre-Rolls6.7%$2.16510.1%
Concentrates3.6%$7.6463.9%
Vapes2.2%$12.16155.3%
Home-Grow1.7%$24.9851.0%

HOUSE OF DANK is primarily concentrated in Michigan (86.8%), with Nevada (7.9%) and New Mexico (5.3%) as secondary markets. Geographic focus is strong with 84% of sales coming from the top state.

StateFlowerPre-RollConcentratesVapesHome-grow
17⊖⊖⊖4
⊖22⊖⊖⊖

Market Position

House Of Dank logoCompetitive LandscapeApr 2026

Ranked #17 in Flower, HOUSE OF DANK has lost significant ground to leaders like LUME CANNABIS CO (#1) and COMMON CITIZEN (#2). Competing brands have consistently outpaced, with HOUSE OF DANK slipping 13 spots vs. LUME CANNABIS CO over the past year.

Flower in Michigan Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026House Of Dank: 6House Of Dank: 17Local Grove: 11Local Grove: 7Society C: 4Society C: 6Lume Cannabis Co: 5Lume Cannabis Co: 1Common Citizen: 1Common Citizen: 2

SKU View

House Of Dank logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Runtz Buds 3.50 Gram
Runtz Buds 3.50 Gram
Flower6.4%
#2
Runtz Buds 28 Gram
Runtz Buds 28 Gram
Flower44.2%
#3Strawberry Rizzler [1g]
Pre-Rolls19.7%
#4
Runtz Buds 14 Gram
Runtz Buds 14 Gram
Flower139.7%
#5
Runtz Buds 1 Gram
Runtz Buds 1 Gram
Flower212.9%
#6
Candy Runtz Buds 28 Gram
Candy Runtz Buds 28 Gram
Flower224.1%
#7
Pancakes Buds 3.50 Gram
Pancakes Buds 3.50 Gram
Flower212.9%
#8
Say Less Buds 70 Gram
Say Less Buds 70 Gram
Flower4262.1%
#9
Candy Runtz Buds 7 Gram
Candy Runtz Buds 7 Gram
Flower1176.2%
#10
Maraschino Buds 28 Gram
Maraschino Buds 28 Gram
Flower1125.2%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against House Of Dank using competitive landscape rank coverage, proximity, and momentum.