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Nuo

Apr 2026

Overview

At NUO, we believe that nature and science should work in harmony to help you feel and perform your best. Whether you're seeking relief from chronic pain, recovering from an intense workout, or managing day-to-day discomfort, NUO provides safe, reliable solutions designed with yo...

NUO's sales dropped 12.6% YoY, raising concerns about sustaining premium pricing. However, a 7.3% increase over the last three months hints at a potential rebound. This stark contrast underscores shifting consumer preferences and market dynamics.

Nuo Top StatesApr 2026

Top states where Nuo is active based on indexed sales coverage.

IAIowa

(<$250K)

COColorado

(<$250K)

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

Average Price

$43.87

YoY Sales Trend

12.6%

2Y Sales Trend

8.3%

Oral products dominate at 83.8%, yet faced a 12.7% YoY decline; Topicals also lagged at 16.2% with an 11.7% drop. The Oral category remains the largest, but its slowdown raises questions about future performance.

Category	Sales Share	Avg Price	YoY
Oral	83.8%	$44.28	12.7%
Topicals	16.2%	$41.84	11.7%

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

Average Price

$43.87

YoY Sales Trend

12.6%

2Y Sales Trend

8.3%

Category Breakout

Category	Sales Share	Avg Price	YoY
Oral	83.8%	$44.28	12.7%
Topicals	16.2%	$41.84	11.7%

State Rank Table

State	Oral	Topicals
Iowa	1	1
Colorado	4	6

NUO excels in Iowa, capturing 79% of its sales, while Colorado accounts for 21%. With activity in just 2 states, the brand's geographic concentration is significant.

State	Oral	Topicals
Iowa	1	1
Colorado	4	6

Market Position

Competitive LandscapeApr 2026

NUO ranks #1 in the Oral category, outpacing VLASIC LABS at #2. Its consistent leadership, maintaining the top rank since April 2025, highlights its competitive edge.

SKU View

Top Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Nuo \| Tincture \| Sleep 5:1:1 (500 Mg Cbd : 100 Mg Thc : 100 Mg Cbn)\| 20 Ml	Oral	15.4%
#2 Nuo \| Tincture \| Harmony 1:1 (300 Mg Cbd : 300 Mg Thc) \| 14 Ml	Oral	5.3%
#3 Nuo \| Topicals \| Relief Cream Unscented 1:1 (1000 Mg Cbd : 1000 Mg Thc) \| 56 G	Topicals	16.5%
#4 Nuo \| Topicals \| Relief Cream Lavender 1:1 (1000 Mg Cbd : 1000 Mg Thc) \| 56 G	Topicals	N/A
#5 Nuo \| Tincture \| Calm 20:1 (1400 Mg Cbd : 70 Mg Thc) \| 14 Ml	Oral	N/A

Benchmarking

Competitive Peer Set

Search all brands

Peer brands benchmarked against Nuo using competitive landscape rank coverage, proximity, and momentum.

Vlasic Labs