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Brand Explorer/Off The Path

Off The Path

Apr 2026

Overview

OFF THE PATH's sales plummeted 61.4% year-over-year, with a staggering 52.8% drop over the last three months. Despite a recent 38.2% uptick, the premium positioning struggles to connect with consumers amid significant market shifts.

Categories

FlowerPre-RollsConcentratesEdibles
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 1

Top States

Off The Path Top StatesApr 2026

Top states where Off The Path is active based on indexed sales coverage.

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

Off The Path market trend chart

Average Price

$110.21

YoY Sales Trend

61.4%

2Y Sales Trend

N/A

Flower dominates at 84.3% of sales but is down 53.7% YoY. Pre-Rolls lag at 7.0% with a 61.0% decline, while Concentrates are the standout category with a phenomenal 154.0% increase YoY.

CategorySales ShareAvg PriceYoY
Flower84.4%$143.0953.7%
Pre-Rolls7.0%$45.1761.0%
Concentrates5.2%$54.98154.0%
Edibles3.4%$52.1655.6%

OFF THE PATH's footprint is concentrated entirely in Minnesota, representing 100% of its sales. The brand operates in a single state, highlighting a narrow geographic focus.

StateFlowerPre-RollConcentratesEdibles
912426

Market Position

Competitive LandscapeApr 2026

Ranked #9 in Flower, OFF THE PATH has slipped from #5, trailing behind RYTHM, GOOD GREEN, and CAMPFIRE CANNABIS. The brand is losing ground, now 8 spots behind RYTHM, but gained 1 spot against VIREO.

Flower in Minnesota Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Off The Path: 7Off The Path: 9Grasslandz: 14Grasslandz: 8Zips!: 11Zips!: 7Vireo: 2Vireo: 5Rythm: 3Rythm: 1

SKU View

Top Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Blue Dream Buds 28 Gram
Blue Dream Buds 28 Gram
Flower45.9%
#2
Gelatti Buds 28 Gram
Gelatti Buds 28 Gram
Flower18.7%
#3
White Runtz Buds 28 Gram
White Runtz Buds 28 Gram
Flower53.4%
#4
Pink Runtz Buds 28 Gram
Pink Runtz Buds 28 Gram
Flower32.8%
#5
Godfather Og Buds 7 Gram
Godfather Og Buds 7 Gram
FlowerN/A
#6
Gg #4 Buds 7 Gram
Gg #4 Buds 7 Gram
Flower822.3%
#7
Lemon Cherry Gelato Buds 28 Gram
Lemon Cherry Gelato Buds 28 Gram
Flower167.4%
#8
High Society Buds 28 Gram
High Society Buds 28 Gram
Flower119.4%
#9
Strawberry Lemonade Rosin Gummies 25 Mg
Strawberry Lemonade Rosin Gummies 25 Mg
Edibles181.3%
#10
Blueberry Cheesecake 1 Pack Infused Pre Rolls 2.50 Gram
Blueberry Cheesecake 1 Pack Infused Pre Rolls 2.50 Gram
Pre-Rolls122.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Off The Path using competitive landscape rank coverage, proximity, and momentum.