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Brand Explorer/Play Cannabis

Play Cannabis

Apr 2026

Overview

PLAY CANNABIS faces a stark 38.1% drop in sales year-over-year, with a recent trend showing a 2.6% decline over the last three months. This low-tier brand is grappling with competitive pressures that may impact its market strategy moving forward.

Categories

VapesEdiblesFlowerPre-Rolls
  • Top Category: Vapes
  • Price Tier: Value
  • States Active: 1

Top States

Play Cannabis Top StatesApr 2026

Top states where Play Cannabis is active based on indexed sales coverage.

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

Play Cannabis market trend chart

Average Price

$4.06

YoY Sales Trend

38.1%

2Y Sales Trend

22.7%

Vapes dominate at 40.2% but have plummeted 51.2% YoY; Edibles at 26.9% down 14.3%; Flower at 20.0% down 24.9%; Pre-Rolls at 12.6% down 36.3%. The Vapes category shows the most significant decline, highlighting a tough market landscape.

CategorySales ShareAvg PriceYoY
Vapes40.3%$4.551.3%
Edibles27.0%$2.214.3%
Flower20.1%$65.4424.9%
Pre-Rolls12.6%$4.0536.3%

PLAY CANNABIS is exclusively present in Michigan, holding 100% of its sales in this state. The brand's geographic concentration limits its market reach but solidifies its standing within Michigan's cannabis landscape.

StateVapesEdiblesFlowerPre-Roll
3128⊖⊖

Market Position

Competitive LandscapeApr 2026

PLAY CANNABIS ranks #31 in the Vapes category, slipping from #13 over the past year. Competing brands include MKX, MUHA MEDS, and MITTEN EXTRACTS, all significantly ahead, creating a competitive gap that reflects ongoing market challenges.

Vapes in Michigan Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Play Cannabis: 21Play Cannabis: 31Jeeter: 10Jeeter: 5Platinum Vape: 5Platinum Vape: 6Mkx: 1Mkx: 1Muha Meds: 2Muha Meds: 2

SKU View

Top Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Green Apple Rosin Gummies 200 Mg
Green Apple Rosin Gummies 200 Mg
Edibles2.7%
#2
Pineapple Express Cartridges 1000 Mg
Pineapple Express Cartridges 1000 Mg
Vapes23.3%
#3
Watermelon Rosin Gummies 200 Mg
Watermelon Rosin Gummies 200 Mg
Edibles23.1%
#4
Blue Raspberry Rosin Gummies 200 Mg
Blue Raspberry Rosin Gummies 200 Mg
Edibles13.1%
#5
Blue Dream Cartridges 1000 Mg
Blue Dream Cartridges 1000 Mg
Vapes1.7%
#6
Bubblegum Gelato Buds 28 Gram
Bubblegum Gelato Buds 28 Gram
Flower319.4%
#7
Grape Buds 28 Gram
Grape Buds 28 Gram
Flower686.7%
#8
Grape Cartridges 1000 Mg
Grape Cartridges 1000 Mg
Vapes105.2%
#9
Zlushie Buds 28 Gram
Zlushie Buds 28 Gram
Flower490.0%
#10
Gusherz Buds 28 Gram
Gusherz Buds 28 Gram
Flower232.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Play Cannabis using competitive landscape rank coverage, proximity, and momentum.