Top States
Ritual Top StatesApr 2026
Top states where Ritual is active based on indexed sales coverage.
Is this your Brand? Log in to Hoodie!
Ritual
Apr 2026
Overview
RITUAL slipped from rank #33 to #39 in Michigan, caught in a low-tier segment where sales dipped 6.4% over three months and 2.4% year-over-year. The brand's presence in the 250-500K sales tier highlights competitive challenges amidst pricing pressures.
Categories
VapesConcentratesEdibles
- Top Category: Vapes
- Price Tier: Value
- States Active: 1
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$8.92
YoY Sales Trend
2.4%
2Y Sales Trend
4848.1%
Vapes dominate at 64.2% of total sales, growing 4.6% YoY, while Edibles surged at 190.5%, the fastest category. In contrast, Concentrates plummeted 49.9% YoY, reflecting shifting consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 65.0% | $16.9 | 4.6% |
| Concentrates | 17.7% | $9.88 | 49.9% |
| Edibles | 17.4% | $3.07 | 190.5% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$8.92
YoY Sales Trend
2.4%
2Y Sales Trend
4848.1%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 65.0% | $16.9 | 4.6% |
| Concentrates | 17.7% | $9.88 | 49.9% |
| Edibles | 17.4% | $3.07 | 190.5% |
State Rank Table
| State | Vapes | Concentrates | Edibles |
|---|---|---|---|
| Michigan | 39 | 50 | ⊖ |
RITUAL's footprint is concentrated solely in Michigan, capturing 100% of its sales in this state, highlighting a high geographic concentration. This focus could present both opportunities and risks in a competitive landscape.
| State | Vapes | Concentrates | Edibles |
|---|---|---|---|
| 39 | 50 | ⊖ |
Market Position
Competitive LandscapeApr 2026
RITUAL ranks #39 among top cannabis brands in Vapes, trailing behind MKX (#1) and MUHA MEDS (#2) by 38 and 37 spots respectively. The brand's decline from #33 to #39 signals increasing competitive pressure.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 1.2% |
#2  | Vapes | 15.2% |
#3  | Vapes | 3.2% |
#4  | Vapes | 1.8% |
#5  | Vapes | 20.9% |
#6  | Vapes | 15.6% |
#7  | Vapes | 20.1% |
#8  | Vapes | 22.5% |
#9  | Concentrates | 112.4% |
#10  | Concentrates | 212.6% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Ritual using competitive landscape rank coverage, proximity, and momentum.
