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Brand Explorer/The Happy Confection

The Happy Confection

Apr 2026

Overview

Meet The Happy Confection: your local, queer-owned, woman-led, family-run dream team serving up joy, one bite at a time! We’re here to empower the modern cannaconsumer with out-of-the-box blends, unique doses, and bold flavors. Our pastry chef-crafted infused gems aren’t just d...

THE HAPPY CONFECTION boasts an impressive 55.3% YoY growth in the premium tier, despite a recent 10.8% dip over the last three months. This upward trajectory highlights the brand's resilience in a competitive landscape.

Categories

Edibles
  • Top Category: Edibles
  • Price Tier: Premium
  • States Active: 1

Top States

The Happy Confection logoThe Happy Confection Top StatesApr 2026

Top states where The Happy Confection is active based on indexed sales coverage.

Trend View

The Happy Confection logoMarket Insights SnapshotApr 2026

24-Month Trend

The Happy Confection market trend chart

Average Price

$28.76

YoY Sales Trend

55.3%

2Y Sales Trend

5298.9%

Edibles dominate with a remarkable 100% share, marking the fastest-growing category at +55.3% YoY. This concentration showcases the brand's strong foothold in the edible segment.

CategorySales ShareAvg PriceYoY
Edibles100.0%$28.7655.3%

THE HAPPY CONFECTION is solely concentrated in Connecticut, representing 100% of its sales in the state. This geographic focus emphasizes its strong local market presence.

StateEdibles
6

Market Position

The Happy Confection logoCompetitive LandscapeApr 2026

Ranked #6 in Edibles, THE HAPPY CONFECTION trails behind SOUNDVIEW (#1) and ENCORE EDIBLES (#2) while improving from #7 to #6 over the past year. The competitive landscape remains tight as it inches closer to its peers.

Edibles in Connecticut Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026The Happy Confect…: 6The Happy Confect…: 6Incredibles: 5Incredibles: 5Lucky Break Canna…: 9Lucky Break Canna…: 7Jams: 7Jams: 8Soundview: 1Soundview: 1

SKU View

The Happy Confection logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Citron Live Resin Gummies Cbd:cbn 500 Mg
Citron Live Resin Gummies Cbd:cbn 500 Mg
Edibles27.1%
#2
Clementine Live Resin Gummies Thcv 100 Mg
Clementine Live Resin Gummies Thcv 100 Mg
Edibles26.4%
#3
Berry Live Resin Gummies 500 Mg
Berry Live Resin Gummies 500 Mg
Edibles13.5%
#4
Citrus Gummies Cbd:cbn 100 Mg
Citrus Gummies Cbd:cbn 100 Mg
Edibles15.8%
#5
Cran Raspberry Gummies Cbg 100 Mg
Cran Raspberry Gummies Cbg 100 Mg
Edibles39.8%
#6
Cherry Limeade Gummies Cbd:cbg 25 Mg
Cherry Limeade Gummies Cbd:cbg 25 Mg
Edibles13.5%
#7
Peaceful Paradise (h) 00349
Peaceful Paradise (h) 00349
Edibles23.4%
#8
Citron Live Resin Gummies Cbd:cbn 50 Mg
Citron Live Resin Gummies Cbd:cbn 50 Mg
Edibles52.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against The Happy Confection using competitive landscape rank coverage, proximity, and momentum.