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Brand Explorer/Tru Smoke

Tru Smoke

Aug 2026

Overview

TRU SMOKE's sales skyrocketed by 48.9% YoY in the mid-tier bracket, reflecting effective pricing strategies. A 27.8% uptick over the last three months highlights consistent momentum, with a rank leap from #53 to #36 in Michigan.

Categories

FlowerPre-RollsVapesConcentrates
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Tru Smoke logoTru Smoke Top StatesAug 2026

Top states where Tru Smoke is active based on indexed sales coverage.

Trend View

Tru Smoke logoMarket Insights SnapshotAug 2026

24-Month Trend

Tru Smoke market trend chart

Average Price

$21.73

YoY Sales Trend

12.0%

2Y Sales Trend

1454.7%

Flower dominates at 89.8%, growing 46.0% YoY, while Pre-Rolls surged by 252.6%, marking the fastest growth in the category. Concentrates lagged at 2.7%, declining 23.4% YoY.

CategorySales ShareAvg PriceYoY
Pre-Rolls12.4%$10.34221.0%
Concentrates2.5%$31.6276.0%

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TRU SMOKE's footprint is concentrated in Michigan, securing 100% of its sales in this state. The brand's presence is exclusively tied to this key market.

StateFlowerPre-RollVapor PensConcentratesTopicals

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Market Position

Tru Smoke logoCompetitive LandscapeAug 2026

Competitive summary unavailable.

Flower in Michigan Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Tru Smoke: 48Tru Smoke: 33Goodlyfe Farms: 7Goodlyfe Farms: 6Common Citizen: 2Common Citizen: 3Lume Cannabis Co: 1Lume Cannabis Co: 1High Minded: 3High Minded: 2

SKU View

Tru Smoke logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Glazed Buds 3.50 Gram
Glazed Buds 3.50 Gram
Flower14.2%
#4
Glazed Buds 7 Gram
Glazed Buds 7 Gram
Flower21.1%
#6
Glazed Buds 2 Gram
Glazed Buds 2 Gram
Flower283.8%
#8
Black Beauty Buds 1 Gram
Black Beauty Buds 1 Gram
Flower212.3%
#10
Shirley Temple Buds 7 Gram
Shirley Temple Buds 7 Gram
Flower2617.9%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Tru Smoke using competitive landscape rank coverage, proximity, and momentum.