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Brand Explorer/Tru Smoke

Tru Smoke

Apr 2026

Overview

TRU SMOKE's sales skyrocketed by 48.9% YoY in the mid-tier bracket, reflecting effective pricing strategies. A 27.8% uptick over the last three months highlights consistent momentum, with a rank leap from #53 to #36 in Michigan.

Categories

FlowerPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Tru Smoke logoTru Smoke Top StatesApr 2026

Top states where Tru Smoke is active based on indexed sales coverage.

Trend View

Tru Smoke logoMarket Insights SnapshotApr 2026

24-Month Trend

Tru Smoke market trend chart

Average Price

$21.17

YoY Sales Trend

48.9%

2Y Sales Trend

7699489.3%

Flower dominates at 89.8%, growing 46.0% YoY, while Pre-Rolls surged by 252.6%, marking the fastest growth in the category. Concentrates lagged at 2.7%, declining 23.4% YoY.

CategorySales ShareAvg PriceYoY
Flower89.8%$24.6246.0%
Pre-Rolls7.5%$7.75252.6%
Concentrates2.7%$24.9723.4%

TRU SMOKE's footprint is concentrated in Michigan, securing 100% of its sales in this state. The brand's presence is exclusively tied to this key market.

StateFlowerPre-RollConcentrates
36⊖⊖

Market Position

Tru Smoke logoCompetitive LandscapeApr 2026

Competitive summary unavailable.

Flower in Michigan Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Tru Smoke: 37Tru Smoke: 36Local Grove: 11Local Grove: 7Society C: 4Society C: 6Lume Cannabis Co: 5Lume Cannabis Co: 1Common Citizen: 1Common Citizen: 2

SKU View

Tru Smoke logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Diablo Buds 3.50 Gram
Diablo Buds 3.50 Gram
Flower7.3%
#2
White Iverson Buds 28 Gram
White Iverson Buds 28 Gram
Flower224.8%
#3
White Iverson Buds 3.50 Gram
White Iverson Buds 3.50 Gram
Flower292.9%
#4
Blue Zushi Buds 3.50 Gram
Blue Zushi Buds 3.50 Gram
Flower36.6%
#5
Diablo Buds 28 Gram
Diablo Buds 28 Gram
Flower18.8%
#6
Melted Strawberries Buds 3.50 Gram
Melted Strawberries Buds 3.50 Gram
Flower402.4%
#7
White Iverson Buds 7 Gram
White Iverson Buds 7 Gram
Flower705.0%
#8
Glazed Buds 1 Gram
Glazed Buds 1 Gram
Flower2137.6%
#9
White Iverson Buds 1 Gram
White Iverson Buds 1 Gram
Flower1059.7%
#10
Blue Runtz Buds 70 Gram
Blue Runtz Buds 70 Gram
Flower687.5%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Tru Smoke using competitive landscape rank coverage, proximity, and momentum.