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22 Red

Apr 2026

Overview

22Red is the brainchild of Shavo Odadjian, world- renowned bassist of Grammy Award-winning rock band System Of A Down. When California legalized recreational marijuana in 2017, the timing coincided with some down time from touring and recording. This opportunity presented Shavo w...

YoY growth of 135.3% positions 22 RED as a rising star in the market. Monthly sales trend surged 63.3% over the last three months, signaling strong demand. Mid-tier brand status complements this upward trajectory.

Categories

FlowerPre-RollsConcentratesVapes
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

22 Red logo22 Red Top StatesApr 2026

Top states where 22 Red is active based on indexed sales coverage.

Trend View

22 Red logoMarket Insights SnapshotApr 2026

24-Month Trend

22 Red market trend chart

Average Price

$19.93

YoY Sales Trend

135.3%

2Y Sales Trend

1.6%

Flower dominates at 68.8% of total sales, surging 182.4% YoY. Pre-Rolls capture 16.3% with a solid 60.2% growth, while Vapes show impressive growth at 122.7%, reflecting evolving consumer preferences.

CategorySales ShareAvg PriceYoY
Flower68.8%$31.98182.4%
Pre-Rolls16.3%$7.6260.2%
Concentrates9.5%$18.8371.8%
Vapes5.4%$24.8122.7%

22 RED has a strong presence in Arizona, accounting for 100% of sales. Currently, the brand operates exclusively in this state, maximizing its geographic concentration.

StateFlowerPre-RollConcentratesVapes
192422⊖

Market Position

22 Red logoCompetitive LandscapeApr 2026

Ranked #19 overall in Flower, 22 RED is gaining ground, having improved from #45 within a year. Competing closely with top brands like ABUNDANT ORGANICS and JUST FLOWER, it is 18 spots behind the leader.

Flower in Arizona Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 202622 Red: 3122 Red: 19Connected Cannabi…: 20Connected Cannabi…: 7Find: 2Find: 6Abundant Organics: 3Abundant Organics: 1Just Flower: 1Just Flower: 2

SKU View

22 Red logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Bcc X Jealousy Buds 14 Gram
Bcc X Jealousy Buds 14 Gram
Flower106.6%
#2
Brainfizz Buds 14 Gram
Brainfizz Buds 14 Gram
Flower115.7%
#3
Strawberry Z Buds 14 Gram
Strawberry Z Buds 14 Gram
Flower161.1%
#4
Sherbanger Buds 14 Gram
Sherbanger Buds 14 Gram
Flower671.4%
#5
Bcc X Jealousy Buds 3.50 Gram
Bcc X Jealousy Buds 3.50 Gram
Flower45.3%
#6
Jack Herer Buds 3.50 Gram
Jack Herer Buds 3.50 Gram
Flower495.6%
#7
Blue Monaco Buds 3.50 Gram
Blue Monaco Buds 3.50 Gram
Flower242.2%
#8
Cherry Ak Buds 14 Gram
Cherry Ak Buds 14 Gram
Flower363.1%
#9
Gelato #41 Buds 3.50 Gram
Gelato #41 Buds 3.50 Gram
Flower418.6%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against 22 Red using competitive landscape rank coverage, proximity, and momentum.