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Brand Explorer/Aurora Drift

Aurora Drift

Apr 2026

Overview

Find a moment to change course and shift your perspective with Aurora Drift. With a wide range of formats, from high-quality edibles, vapes to strains, theres a memorable experience waiting for you no matter the path you choose to drift.

AURORA DRIFT's sales dropped 57.6% YoY, with a 13.9% decline over the last three months. This low-tier brand is struggling to maintain its market presence amid fierce competition.

Categories

EdiblesVapes
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 1

Top States

Aurora Drift logoAurora Drift Top StatesApr 2026

Top states where Aurora Drift is active based on indexed sales coverage.

Trend View

Aurora Drift logoMarket Insights SnapshotApr 2026

24-Month Trend

Aurora Drift market trend chart

Average Price

$3.71

YoY Sales Trend

57.6%

2Y Sales Trend

64.5%

Edibles dominate at 97.7% of total sales, but still faced a sharp 57.1% YoY decline. Vapes lag significantly, down 75.2% YoY, highlighting a concentration in the edibles segment.

CategorySales ShareAvg PriceYoY
Edibles98.3%$3.6557.1%
Vapes1.7%$32.1975.2%

AURORA DRIFT holds a strong position in Ontario, representing 100% of its sales. The brand is currently operational in just one state.

StateEdibles
36

Market Position

Aurora Drift logoCompetitive LandscapeApr 2026

AURORA DRIFT ranks #36 in the Edibles category, slipping from #27. Competing brands like SPINACH (#1) and WYLD (#2) are significantly ahead, with a 35-34 spot gap.

Edibles in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Aurora Drift: 35Aurora Drift: 36Spinach: 1Spinach: 1Wyld: 2Wyld: 2Gron: 3Gron: 3No Future: 4No Future: 4

SKU View

Aurora Drift logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Raisin Gummies 10 Mg
Raisin Gummies 10 Mg
EdiblesN/A
#2
Strawberry Lemonade Gummies Cbd 10 Mg
Strawberry Lemonade Gummies Cbd 10 Mg
Edibles8.6%
#3
Berry Cherry Gummies Cbd 10 Mg
Berry Cherry Gummies Cbd 10 Mg
Edibles54.2%
#4
Pomegranate Berry Gummies Cbd 10 Mg
Pomegranate Berry Gummies Cbd 10 Mg
Edibles4.7%
#5
Pomegranate Berry Gummies Cbd 100 Mg
Pomegranate Berry Gummies Cbd 100 Mg
Edibles1.4%
#6
Grape Gummies Cbd 10 Mg
Grape Gummies Cbd 10 Mg
Edibles0.9%
#7
Banana Live Resin Cartridges 1000 Mg
Banana Live Resin Cartridges 1000 Mg
Vapes47.2%
#8
Grape Gummies 5 Mg
Grape Gummies 5 Mg
Edibles3.3%
#9
Peach Serene Cbd Soft Chews
Peach Serene Cbd Soft Chews
Edibles1.0%
#10
Strawberry Lemonade Gummies 5 Mg
Strawberry Lemonade Gummies 5 Mg
Edibles3.8%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Aurora Drift using competitive landscape rank coverage, proximity, and momentum.