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Brand Explorer/Big River

Big River

Apr 2026

Overview

Combining the experience of a third generation Mississippi entrepreneur with a seasoned California cannabis operator, Big River Cannabis Company is committed to providing Mississippians access to the highest quality cannabis products to heal their ailments. Big River Cannabis Com...

YoY growth at +43.9% positions BIG RIVER as a premium contender. Monthly sales increased by 21% over the last three months, showing strong consumer demand and strategic pricing shifts.

Categories

FlowerConcentratesVapes
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 1

Top States

Big River logoBig River Top StatesApr 2026

Top states where Big River is active based on indexed sales coverage.

Trend View

Big River logoMarket Insights SnapshotApr 2026

24-Month Trend

Big River market trend chart

Average Price

$31.12

YoY Sales Trend

43.9%

2Y Sales Trend

164.8%

Flower dominates with 55.8% of sales, up 58.5% YoY, making it the fastest-growing segment. Concentrates and Vapes follow with 25.8% (+37.7% YoY) and 16.7% (+17.0% YoY), respectively.

CategorySales ShareAvg PriceYoY
Flower56.8%$31.5558.5%
Concentrates26.2%$28.2137.7%
Vapes17.0%$36.0617.0%

BIG RIVER claims 100% of its sales in Mississippi, showcasing a concentrated geographic footprint. It's currently the sole active brand in this state.

StateFlowerConcentratesVapes
627

Market Position

Big River logoCompetitive LandscapeApr 2026

#6 in Flower category, BIG RIVER gained ground from #10 to #6 in Mississippi. It trails SOUTHERN SKY BRANDS (#1) and GRUV (MS) (#2), while steadily closing the gap on competitors.

Flower in Mississippi Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Big River: 7Big River: 6Delta Bud: 3Delta Bud: 5Southern Herb Co: 19Southern Herb Co: 7River Remedy (ms): 5River Remedy (ms): 3Southern Sky Bran…: 1Southern Sky Bran…: 1

SKU View

Big River logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Flower Power Buds 7 Gram
Flower Power Buds 7 Gram
Flower9.7%
#2
Big River Buds 7 Gram
Big River Buds 7 Gram
Flower8.2%
#3
Marshmallow Milk Buds 7 Gram
Marshmallow Milk Buds 7 Gram
Flower46.4%
#4
Big River Crumble Resin\wax 1 Gram
Big River Crumble Resin\wax 1 Gram
Concentrates6.8%
#5
Flower Power Buds 3.50 Gram
Flower Power Buds 3.50 Gram
FlowerN/A
#6
Big River Buds 14 Gram
Big River Buds 14 Gram
Flower204.7%
#7
Jack Herer Buds 3.50 Gram
Jack Herer Buds 3.50 Gram
Flower287.6%
#8
Cutthroat Diesel Buds 7 Gram
Cutthroat Diesel Buds 7 Gram
Flower100.0%
#9
Jack Herer Shatter 1 Gram
Jack Herer Shatter 1 Gram
Concentrates1205.3%
#10
Smiley Face Buds 7 Gram
Smiley Face Buds 7 Gram
Flower296.8%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Big River using competitive landscape rank coverage, proximity, and momentum.