Brand Explorer/Mississippi Market

Mississippi Cannabis Sales

Apr 2026

Overview

Mississippi's dispensary count grew nearly 10% year-over-year to 183 locations, fueling a medical market that has surged 57.5% over the past two years. Even as store expansion continues, year-over-year sales growth has moderated to 6.9%, and average prices dipped about 3% as supply catches up with patient demand. The market remains in the small tier, but the pace of retail buildout suggests room for continued expansion. Southern Sky Brands leads among the top sellers in this vertically integrated landscape, where cultivators and dispensaries often operate under the same license. Mississippi's regulatory framework remains medical-only, with a relatively narrow qualifying-condition list compared to neighboring states like Arkansas and Louisiana. The state legalized medicinal marijuana in early 2022 after voters approved Initiative 65 in 2020 and the legislature passed Senate Bill 2095; licensed retail sales began in early 2023.

  • Top Brand: Southern Sky Brands
  • Category Breakout: 49.3%
  • Top Category: Flower (49%)

Benchmarking

Mississippi iconMarket ComparisonApr 2026

Sales up 57.5% versus two years ago places Mississippi among the faster-growing small-tier markets in the South, outpacing several neighbors that launched earlier. The dispensary footprint expanded 9.6% year-over-year to 183 stores, a steady buildout for a medical-only program still in its early years. Price erosion remains modest at around 3%, suggesting the market has not yet reached the oversupply pressures common in more mature states.

24-Month Trend

Mississippi market trend chart
StateSalesYoY
Alaska$15-20M9.1%
Virginia$15-20M3.2%
Mississippi$15-20M6.9%
Vermont$10-15M5.3%
Puerto Rico$10-15M1.8%

Store Performance

Mississippi iconTop Performing Stores

Top performing dispensaries in Mississippi.

StoreCityEst. Sales
#1
Star Buds - Ocean Springs logo
Star Buds - Ocean Springs
Ocean Springs<$250K
#2
Dabbs Cannabis Dispensary - Olive Branch logo
Dabbs Cannabis Dispensary - Olive Branch
Olive Branch<$250K
#3
River Remedy logo
River Remedy
Byram<$250K
#4The Herbalist - PascagoulaPascagoula<$250K
#5
Star Buds - Oxford logo
Star Buds - Oxford
Oxford<$250K

Category View

Mississippi iconCategory PerformanceApr 2026

Pre-rolls are the fastest-moving category in Mississippi, climbing 39.1% year-over-year to capture 9.5% of sales, while edibles surged 27.1% and now account for 16.6% of the market, nearly matching vapes at 16.8%. Flower still commands just over half of all sales but is the only major category in decline, slipping 5.1% as patients diversify into processed formats. Concentrates grew 13.6% and hold a 6.4% share. Southern Sky Brands remains a top performer across multiple categories in this evolving product mix.

CategorySalesAvg PriceYoY
#1Flower$5-10M$36.015.1%
#2Vapes$1-2.5M$36.0312.0%
#3Edibles$1-2.5M$29.3527.1%
#4Pre-Rolls$1-2.5M$17.7439.1%
#5Concentrates$.5M-1M$35.1913.6%
#6Accessories<$250K$8.5656.1%
#7Topicals<$250K$29.5210.3%
#8Oral<$250K$32.520.8%

Top Brands

Category LeadersApr 2026

Category leaders show which brands are currently strongest by segment in Mississippi, with 1-month rank movement when available.

Product Leaders

Category Product LeadersApr 2026

Top ranked products by category for Mississippi, based on the latest state-category product snapshot.

Mississippi icon

Accessories

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Puffco Proxy
Puffco#1#1#1
Diamond Series Battery Grey Premier Battery
Diamond Series Battery Grey Premier Battery
Rove#2#4#5
Tyson Ranch Blunt Wraps Blunt Wraps
Tyson Ranch Blunt Wraps Blunt Wraps
Futurola#3#8#6
Diamond Series Battery Premier Battery
Diamond Series Battery Premier Battery
Rove#4#7#3
Airosport Battery (sunburst Orange)
Airosport Battery (sunburst Orange)
Airo Brands#5#15#4

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