Top States
Butterfly Effect Top StatesApr 2026
Top states where Butterfly Effect is active based on indexed sales coverage.
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Butterfly Effect
Apr 2026
Overview
Butterfly Effect is our flagship brand – and the first brand the patients in Ohio were able to purchase under Ohio’s Medical Marijuana Control Program. We understand that high quality, consistently available medication is imperative for patients, and we take pride in operating w...
YoY growth of 23.3% positions BUTTERFLY EFFECT as a premium brand on the rise. With a 12.7% increase over the last three months, the brand is gaining traction in a competitive market.
Categories
FlowerVapesConcentratesEdiblesOralPre-RollsTopicalsAccessories
- Top Category: Flower
- Price Tier: Premium
- States Active: 1
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$31.88
YoY Sales Trend
21.8%
2Y Sales Trend
100.5%
Flower leads at 35.9% of total sales, growing 11.2% YoY. Vapes are a close second at 35.3%, surging 40.5% YoY, while Concentrates are the fastest-growing category at 41.4%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 35.9% | $43.6 | 10.2% |
| Vapes | 35.2% | $30.33 | 37.5% |
| Concentrates | 10.3% | $31.2 | 43.2% |
| Edibles | 9.7% | $22.02 | 9.0% |
| Oral | 4.0% | $46.64 | 7.8% |
| Pre-Rolls | 3.0% | $12.97 | N/A |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$31.88
YoY Sales Trend
21.8%
2Y Sales Trend
100.5%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 35.9% | $43.6 | 10.2% |
| Vapes | 35.2% | $30.33 | 37.5% |
| Concentrates | 10.3% | $31.2 | 43.2% |
| Edibles | 9.7% | $22.02 | 9.0% |
| Oral | 4.0% | $46.64 | 7.8% |
| Pre-Rolls | 3.0% | $12.97 | N/A |
State Rank Table
| State | Flower | Vapes | Concentrates | Edibles | Oral | Pre-Roll |
|---|---|---|---|---|---|---|
| Ohio | 11 | 6 | 3 | 12 | 3 | 24 |
BUTTERFLY EFFECT dominates in Ohio, representing 100% of its sales in a single state. This concentration highlights a focused strategy in a competitive landscape.
| State | Flower | Vapes | Concentrates | Edibles | Oral | Pre-Roll |
|---|---|---|---|---|---|---|
| 11 | 6 | 3 | 12 | 3 | 24 |
Market Position
Competitive LandscapeApr 2026
#11 overall in Flower, gaining from #12—competing closely with RIVIERA CREEK (#1) and BUCKEYE (#2). The brand remains 10 spots behind RIVIERA CREEK, showing potential for upward mobility.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 11.8% |
#2  | Vapes | 1.3% |
#3  | Flower | 9.9% |
#4 | Vapes | 60.8% |
#5  | Vapes | 33.8% |
#6  | Flower | 93.4% |
#7 | Vapes | 163.0% |
#8 | Flower | 981.5% |
#9  | Flower | 418.1% |
#10  | Concentrates | 220.7% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Butterfly Effect using competitive landscape rank coverage, proximity, and momentum.
