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Brand Explorer/Care Division

Care Division

Apr 2026

Overview

Living today can get pretty exhausting. You need to feel and look as amazing as we know you are, even when times are tough. Whether it's pain, skincare, or just every day bad vibes--Care Division creates solutions. Inspired by ayurvedic medicine, but including modern science, all...

YoY sales dropped 26.1%, yet CARE DIVISION surged in rank from #5 to #3 in Colorado. This unexpected ascent highlights potential for a strategic pivot that resonates with premium consumers.

Categories

TopicalsOralCbdEdiblesAccessories
  • Top Category: Topicals
  • Price Tier: Premium
  • States Active: 1

Top States

Care Division logoCare Division Top StatesApr 2026

Top states where Care Division is active based on indexed sales coverage.

Trend View

Care Division logoMarket Insights SnapshotApr 2026

24-Month Trend

Care Division market trend chart

Average Price

$39.57

YoY Sales Trend

26.1%

2Y Sales Trend

41.9%

Topicals dominate at 50.4% of sales, though down 22.5% YoY. CBD is the fastest-growing segment at +69.5%, while Other categories face declines up to -51.2%.

CategorySales ShareAvg PriceYoY
Topicals54.9%$50.4822.5%
Oral34.6%$35.5627.3%
Cbd5.0%$35.5569.5%
Edibles3.7%$26.5850.4%
Accessories1.8%$11.337.9%

CARE DIVISION holds a strong position in Colorado, which accounts for 100% of its sales, emphasizing high geographic concentration.

StateTopicalsOralCbdEdiblesAccessories
351⊖⊖

Market Position

Care Division logoCompetitive LandscapeApr 2026

CARE DIVISION ranks #3 in Topicals, trailing ESCAPE ARTISTS (#1) and MARY JANE'S MEDICINALS (#2). The brand's rank improved from #5 to #3 over the past year.

Topicals in Colorado Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Care Division: 4Care Division: 3Mary Jane's Medic…: 2Mary Jane's Medic…: 2My Brother's Flow…: 5My Brother's Flow…: 4Nordic Goddess: 3Nordic Goddess: 5Escape Artists: 1Escape Artists: 1

SKU View

Care Division logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
1:1 The Truth [2oz] (2000mg Thc | 2000mg Cbd)
1:1 The Truth [2oz] (2000mg Thc | 2000mg Cbd)
Topicals15.6%
#2
Mend (1000mg Cbd/100mg Thc)
Mend (1000mg Cbd/100mg Thc)
Oral4.2%
#3
Paws And Tails [1oz] (750mg Cbd)
Paws And Tails [1oz] (750mg Cbd)
Other58.8%
#4
1:1 Soothe [2oz] (250mg Thc | 250mg Cbd)
1:1 Soothe [2oz] (250mg Thc | 250mg Cbd)
TopicalsN/A
#5
1:1 Carefree [2oz] (500mg Thc | 500mg Cbd)
1:1 Carefree [2oz] (500mg Thc | 500mg Cbd)
Topicals57.3%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Care Division using competitive landscape rank coverage, proximity, and momentum.