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Brand Explorer/Chillbilly

Chillbilly

Aug 2026

Overview

YoY growth skyrocketed 141.9% for CHILLBILLY, signaling a significant market shift. Despite a slight 3.9% dip in the last three months, monthly sales rose 13%, indicating resilience in consumer demand. Positioned as a mid-tier brand, CHILLBILLY is recalibrating its strategy to capture more market share.

Categories

Pre-RollsVapesFlowerConcentrates
  • Top Category: Pre-Rolls
  • Price Tier: Premium
  • States Active: 4

Trend View

Chillbilly logoMarket Insights SnapshotAug 2026

24-Month Trend

Chillbilly market trend chart

Average Price

$28.8

YoY Sales Trend

2.1%

2Y Sales Trend

153.1%

Pre-Rolls dominate at 77.9% with a staggering 882.4% YoY growth, while Concentrates follow closely at 1.1%, soaring 1359.3% YoY. In contrast, Vapes and Flower categories faced declines of 40.7% and 24.9% YoY, respectively, highlighting a transformative shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Vapes9.0%$32.9863.6%

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CHILLBILLY's footprint is strongest in Ontario (53.4%), followed by British Columbia (29.2%) and Alberta (17.4%). This concentration across three states positions the brand effectively within the Canadian cannabis market, supporting its growth trajectory.

StatePre-RollVapor PensFlowerConcentratesEdiblesOther
35⊖⊖⊖⊖⊖

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Market Position

Chillbilly logoCompetitive LandscapeAug 2026

CHILLBILLY ranks #48 in the competitive landscape of Pre-Rolls, gaining traction with a 83-spot leap from #131. It trails behind leaders like GENERAL ADMISSION (#1) and BACK FORTY (#2), but its recent upward movement reflects a growing presence among top brands.

Pre-Rolls in Ontario Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Chillbilly: 52Chillbilly: 55Spinach: 7Spinach: 5Good Supply: 5Good Supply: 6Back Forty: 2Back Forty: 1General Admission: 1General Admission: 2

SKU View

Chillbilly logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Triple Diamond Kush 3 Pack Infused Pre Rolls 0.45 Gram
Triple Diamond Kush 3 Pack Infused Pre Rolls 0.45 Gram
Pre-Rolls10.8%
#4
Triple Diamond Kush 1 Pack Infused Pre Rolls 0.45 Gram
Triple Diamond Kush 1 Pack Infused Pre Rolls 0.45 Gram
Pre-Rolls15.3%
#6
Blood Orange 3 Pack Infused Pre Rolls 1.35 Gram
Blood Orange 3 Pack Infused Pre Rolls 1.35 Gram
Pre-Rolls28.7%
#8
Blood Orange 3 Pack Infused Pre Rolls 1.35 Gram
Blood Orange 3 Pack Infused Pre Rolls 1.35 Gram
Pre-Rolls125.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Chillbilly using competitive landscape rank coverage, proximity, and momentum.