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Brand Explorer/Chillbilly

Chillbilly

Apr 2026

Overview

YoY growth skyrocketed 141.9% for CHILLBILLY, signaling a significant market shift. Despite a slight 3.9% dip in the last three months, monthly sales rose 13%, indicating resilience in consumer demand. Positioned as a mid-tier brand, CHILLBILLY is recalibrating its strategy to capture more market share.

Categories

Pre-RollsVapesFlowerConcentrates
  • Top Category: Pre-Rolls
  • Price Tier: Mid-Market
  • States Active: 3

Trend View

Chillbilly logoMarket Insights SnapshotApr 2026

24-Month Trend

Chillbilly market trend chart

Average Price

$16.1

YoY Sales Trend

141.9%

2Y Sales Trend

644.2%

Pre-Rolls dominate at 77.9% with a staggering 882.4% YoY growth, while Concentrates follow closely at 1.1%, soaring 1359.3% YoY. In contrast, Vapes and Flower categories faced declines of 40.7% and 24.9% YoY, respectively, highlighting a transformative shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Pre-Rolls78.1%$20.78882.4%
Vapes14.6%$6.8240.7%
Flower6.3%$22.5524.9%

CHILLBILLY's footprint is strongest in Ontario (53.4%), followed by British Columbia (29.2%) and Alberta (17.4%). This concentration across three states positions the brand effectively within the Canadian cannabis market, supporting its growth trajectory.

StatePre-RollVapesFlower
30⊖⊖
4933⊖

Market Position

Chillbilly logoCompetitive LandscapeApr 2026

CHILLBILLY ranks #48 in the competitive landscape of Pre-Rolls, gaining traction with a 83-spot leap from #131. It trails behind leaders like GENERAL ADMISSION (#1) and BACK FORTY (#2), but its recent upward movement reflects a growing presence among top brands.

Pre-Rolls in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Chillbilly: 38Chillbilly: 48General Admission: 1General Admission: 1Back Forty: 2Back Forty: 2Jeeter: 3Jeeter: 3Claybourne Co.: 4Claybourne Co.: 4

SKU View

Chillbilly logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Slurricrasher 1 Pack Infused Pre Rolls 0.45 Gram
Slurricrasher 1 Pack Infused Pre Rolls 0.45 Gram
Pre-RollsN/A
#2
Jack Herer 1 Pack Pre Rolls 0.50 Gram
Jack Herer 1 Pack Pre Rolls 0.50 Gram
Pre-RollsN/A
#3
Triple Diamond Kush 1 Pack Infused Pre Rolls 0.45 Gram
Triple Diamond Kush 1 Pack Infused Pre Rolls 0.45 Gram
Pre-RollsN/A
#4
Blood Orange 1 Pack Infused Pre Rolls 0.45 Gram
Blood Orange 1 Pack Infused Pre Rolls 0.45 Gram
Pre-RollsN/A
#5
Blue Lemonade 1 Pack Infused Pre Rolls 0.45 Gram
Blue Lemonade 1 Pack Infused Pre Rolls 0.45 Gram
Pre-RollsN/A
#6
Blue Lemonade 1 Pack Infused Pre Rolls 1.35 Gram
Blue Lemonade 1 Pack Infused Pre Rolls 1.35 Gram
Pre-Rolls17.1%
#7
Triple Diamond Kush 1 Pack Infused Pre Rolls 3 Gram
Triple Diamond Kush 1 Pack Infused Pre Rolls 3 Gram
Pre-Rolls99.1%
#8
Grape 3 Pack Infused Pre Rolls 1.35 Gram
Grape 3 Pack Infused Pre Rolls 1.35 Gram
Pre-Rolls52.6%
#9
Blood Orange 1 Pack Infused Pre Rolls 3 Gram
Blood Orange 1 Pack Infused Pre Rolls 3 Gram
Pre-Rolls21.6%
#10
Blood Orange 3 Pack Infused Pre Rolls 1.35 Gram
Blood Orange 3 Pack Infused Pre Rolls 1.35 Gram
Pre-Rolls39.3%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Chillbilly using competitive landscape rank coverage, proximity, and momentum.