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Brand Explorer/Choice Labs

Choice Labs

Apr 2026

Overview

Michigan's Leading Cannabis Processor Choice Labs is a licensed processor of medical and adult-use (recreational) marijuana. We are proud to manufacture the following brands: CHOICE, Crude Boys, Drip, Cannabis PM, Quantum Energy, and Mojo Chocolates. Our main phone number is 517-...

CHOICE LABS holds the #2 position in the competitive edibles market, despite a 7.1% YoY decline. Recent sales trends show a promising 6.9% uptick over the last three months, highlighting effective pricing strategies.

Categories

EdiblesFlower
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 2

Trend View

Choice Labs logoMarket Insights SnapshotApr 2026

24-Month Trend

Choice Labs market trend chart

Average Price

$4.42

YoY Sales Trend

7.5%

2Y Sales Trend

11.1%

Edibles command 98.8% of CHOICE LABS' sales, but are declining at -7.3% YoY. In contrast, Flower has surged 854.3% YoY, marking it as the fastest-growing segment.

CategorySales ShareAvg PriceYoY
Edibles99.5%$4.387.7%

CHOICE LABS maintains a stronghold in Michigan with 72.7% of sales, followed by Massachusetts at 27.3%. Its geographic concentration underscores its dominance in these top cannabis markets.

StateEdibles
2
7

Market Position

Choice Labs logoCompetitive LandscapeApr 2026

#2 in Edibles, trailing WYLD (#1) and gaining ground on competitors like MKX (#3) and DETROIT EDIBLE COMPANY (#5). CHOICE LABS remains competitive, maintaining its rank amidst market shifts.

Edibles in Michigan Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Choice Labs: 2Choice Labs: 2Wyld: 1Wyld: 1Mkx: 3Mkx: 3Detroit Edible Co…: 8Detroit Edible Co…: 5Lume Cannabis Co: 5Lume Cannabis Co: 7

SKU View

Choice Labs logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Cherry Berry Gummies 200 Mg
Cherry Berry Gummies 200 Mg
Edibles6.8%
#2
Blue Raspberry Gummies 200 Mg
Blue Raspberry Gummies 200 Mg
Edibles6.7%
#3
Grape Gummies 200 Mg
Grape Gummies 200 Mg
Edibles1.1%
#4
Strawberry Lemonade Gummies 200 Mg
Strawberry Lemonade Gummies 200 Mg
Edibles9.2%
#5
Choice Chews Red Raz Haze [10pk] (200mg)
Choice Chews Red Raz Haze [10pk] (200mg)
Edibles8.4%
#6
Cherry Berry Gummies Cbg:cbn 100 Mg
Cherry Berry Gummies Cbg:cbn 100 Mg
Edibles25.0%
#7
Orange Gummies 100 Mg
Orange Gummies 100 Mg
Edibles26.4%
#8
Sour Blue Raspberry Gummies 200 Mg
Sour Blue Raspberry Gummies 200 Mg
Edibles247.7%
#9
Pear Gummies 200 Mg
Pear Gummies 200 Mg
Edibles94.9%
#10
Cherry Limeade Gummies Cbd 200 Mg
Cherry Limeade Gummies Cbd 200 Mg
Edibles86.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Choice Labs using competitive landscape rank coverage, proximity, and momentum.