Overview

Accessories sales cratered 13.4% year over year in Massachusetts, the sharpest category decline in the state and a sign that consumers are tightening spending on non-essential cannabis products even as core categories hold steady. The broader market grew just 0.7% year over year, and over a two-year window sales actually slipped 0.8%, placing Massachusetts among the flattest emerging-tier markets in the Northeast. Prices fell 3.5% year over year, yet unit volume has climbed meaningfully, suggesting shoppers are trading down to value SKUs or taking advantage of deeper discounts rather than leaving the market. The state now counts 423 dispensaries, up 3.2% from a year ago, meaning new store openings continue to outpace revenue growth and spread existing demand across a wider retail footprint. Jeeter ranks among the top-selling brands. Massachusetts legalized medicinal marijuana in 2012 and recreational cannabis in 2016, with licensed...

• Top Brand: Fernway
• Top Category: Flower (39%)