Brand Explorer/Massachusetts Market

Massachusetts Cannabis Sales

Aug 2026

Overview

Accessories sales cratered 13.4% year over year in Massachusetts, the sharpest category decline in the state and a sign that consumers are tightening spending on non-essential cannabis products even as core categories hold steady. The broader market grew just 0.7% year over year, and over a two-year window sales actually slipped 0.8%, placing Massachusetts among the flattest emerging-tier markets in the Northeast. Prices fell 3.5% year over year, yet unit volume has climbed meaningfully, suggesting shoppers are trading down to value SKUs or taking advantage of deeper discounts rather than leaving the market. The state now counts 423 dispensaries, up 3.2% from a year ago, meaning new store openings continue to outpace revenue growth and spread existing demand across a wider retail footprint. Jeeter ranks among the top-selling brands. Massachusetts legalized medicinal marijuana in 2012 and recreational cannabis in 2016, with licensed...

Top Brand: Jeeter
Top Category: Flower (38%)

Benchmarking

Market ComparisonAug 2026

Massachusetts grew just 0.7% year over year and is essentially flat over two years, making it one of the more stagnant emerging-tier markets in the region. Its 423 dispensaries expanded 3.2% from the prior year, but that added retail capacity has not translated into meaningful sales acceleration, and a 3.5% price decline suggests competitive pressure is squeezing margins across the state's operator base.

24-Month Trend

State	Sales	YoY
Locked State	$XX-XXM	XX.X%
New York	$150-160M	0.6%
Locked State	$XX-XXM	XX.X%
Missouri	$130-140M	1.2%
Locked State	$XX-XXM	XX.X%

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Benchmarking

Market ComparisonAug 2026

24-Month Trend

State	Sales	YoY
Florida	$170-180M	-1.6%
New York	$150-160M	+0.6%
Massachusetts	$150-160M	-2.4%
Missouri	$130-140M	+1.2%
Illinois	$120-130M	-1.8%

Store Performance

Top Performing Stores

Top performing dispensaries in Massachusetts.

Store	City	Est. Sales
#1 Garden Remedies - Melrose	Melrose	$1-2.5M
#2 In Good Health - Sandwich	Sandwich	$1-2.5M
#3 Smyth Cannabis Co - Lowell	Lowell	$1-2.5M
#4 In Good Health - Brockton	Brockton	$1-2.5M
#5 Northeast Alternatives - Seekonk	Seekonk	$1-2.5M

Category View

Category PerformanceAug 2026

Vapes posted the strongest growth at 4.5% year over year, climbing to a 22.7% share and narrowing the gap with pre-rolls, which grew 3.1% and hold 20.9% of the market. Flower remains dominant at 40.1% share with modest 0.9% growth, while edibles and concentrates both contracted, falling 4.8% and 5.8% respectively. Jeeter continues to perform well across inhalable formats, and the steep 13.4% drop in accessories signals that Massachusetts consumers are concentrating their spend on consumable product rather than hardware and peripherals.

Category	Sales	Avg Price	YoY
#1Flower	$50M+	$27.92	5.9%
#2Vapes	$35-50M	$28.72	4.4%
#3Pre-Rolls	$25-35M	$10.47	0.7%
#4Edibles	$15-20M	$14.12	4.1%
#5Concentrates	$5-10M	$31.84	6.9%
#6Accessories	$1-2.5M	$8.2	14.3%
#7Oral	$1-2.5M	$31.53	16.3%
#8Topicals	$250-500K	$30.59	14.8%
#9Cbd	<$250K	$23.17	12.7%
#10Home-Grow	<$250K	$24.37	33.7%

Top Brands

Category LeadersAug 2026

Category leaders show which brands are currently strongest by segment in Massachusetts, with 1-month rank movement when available.

Accessories

Aug 2026

Top Accessories brands in Massachusetts: Raw Papers, Puffco, Pulsar.

#XXLocked Brand
#2
Puffco2.9% MoM
#XXLocked Brand
#4
Witch DrFrom 334.8% MoM
#XXLocked Brand

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Concentrates

Aug 2026

Top Concentrates brands in Massachusetts: Crispy Commission, Good Chemistry, Nature'S Heritage.

#XXLocked Brand
#2
Good Chemistry8.2% MoM
#XXLocked Brand
#4
Harbor House Collective5.4% MoM
#XXLocked Brand

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Edibles

Aug 2026

Top Edibles brands in Massachusetts: Betty'S Eddies, Kanha, Wyld.

#XXLocked Brand
#2
Kanha9.8% MoM
#XXLocked Brand
#4
CaminoFrom 53.0% MoM
#XXLocked Brand

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Flower

Aug 2026

Top Flower brands in Massachusetts: Simply Herb, Perpetual Harvest, High Supply.

#XXLocked Brand
#2
PH
Perpetual HarvestFrom 310.5% MoM
#XXLocked Brand
#4
Insa0.7% MoM
#XXLocked Brand

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Oral

Aug 2026

Top Oral brands in Massachusetts: Treeworks, Good Feels, Levia.

#XXLocked Brand
#2
Good Feels3.2% MoM
#XXLocked Brand
#4
19062.3% MoM
#XXLocked Brand

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Pre-Rolls

Aug 2026

Top Pre-Rolls brands in Massachusetts: Jeeter, Cali Blaze, Happy Valley.

#XXLocked Brand
#2
Cali Blaze7.8% MoM
#XXLocked Brand
#4
Realm Cannabis16.5% MoM
#XXLocked Brand

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Topicals

Aug 2026

Top Topicals brands in Massachusetts: Treeworks, Chill Medicated, The Fix.

#XXLocked Brand
#2
Chill Medicated7.0% MoM
#XXLocked Brand
#4
The Healing Rose3.8% MoM
#XXLocked Brand

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Vapes

Aug 2026

Top Vapes brands in Massachusetts: Fernway, Jeeter, Dime Industries.

#XXLocked Brand
#2
JeeterFrom 415.4% MoM
#XXLocked Brand
#4
RoveFrom 36.0% MoM
#XXLocked Brand

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Product Leaders

Category Product LeadersAug 2026

Top ranked products by category for Massachusetts, based on the latest state-category product snapshot.

Flower

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Super Lemon Haze Buds 3.50 Gram	Happy Valley	#2	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX
Strawberry Bubble Yum Buds 28 Gram	Farmer'S Cut	#4	#75	#7
Locked Product	Locked Brand	#XX	#XX	#XX

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Vapes

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Berry Haze Disposables 2000 Mg	Fernway	#2	#4	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Elderflower Disposables 2000 Mg	Fernway	#4	#7	#9
Locked Product	Locked Brand	#XX	#XX	#XX

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Pre-Rolls

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Nature's Heritage: Flight Box 4 Strains Pre Roll .5g (8pk)	Nature'S Heritage	#2	#3	#3
Locked Product	Locked Brand	#XX	#XX	#XX
Strawberry Cough 5 Pack Infused Pre Rolls 2.50 Gram	Jeeter	#4	#13	#38
Locked Product	Locked Brand	#XX	#XX	#XX

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Edibles

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Cherry Taffy Cbd:cbc 50 Mg	Betty'S Eddies	#2	#3	#3
Locked Product	Locked Brand	#XX	#XX	#XX
Blueberry Gummies Cbd 100 Mg	Wana	#4	#4	#5
Locked Product	Locked Brand	#XX	#XX	#XX

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Concentrates

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Rick Simpson Oil Rso Oil 1 Gram	Nature'S Heritage	#2	#1	#1
Locked Product	Locked Brand	#XX	#XX	#XX
$Sherbert Sugar Resin\wax 1 Gram$ Sherbert Sugar Resin\wax 1 Gram	Cultivators Classic	#4	#41	#133
Locked Product	Locked Brand	#XX	#XX	#XX

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Accessories

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
$200 Gift Card Gift Card	Fine Fettle	#2	#2	#4
Locked Product	Locked Brand	#XX	#XX	#XX
Diamond Series Battery Premier Battery	Rove	#4	#4	#2
Locked Product	Locked Brand	#XX	#XX	#XX

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Oral

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Relief Drops 2900mg Tac (900mg Cbd \| 600mg Cbn \| 600mg Cbc \| 400mg Cbg \| 200mg Cbt \| 200mg Thc)	Treeworks	#2	#2	#5
Locked Product	Locked Brand	#XX	#XX	#XX
Bliss Drops [20pk] (100mg Cbd/100mg Thc)	1906	#4	#9	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Topicals

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Canna Cream Sport Fire & Ice (500mg Cbd/500mg Cbg/500mg Thc) Extra Strength Cream	Treeworks	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Extreme X Body Rub \| 2000mg Thc : 2000mg Cbd	Chill Medicated	#4	#5	#5
Locked Product	Locked Brand	#XX	#XX	#XX

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