Brand Explorer/Massachusetts Market

Massachusetts Cannabis Sales

Apr 2026

Overview

Accessories sales cratered 13.4% year over year in Massachusetts, the sharpest category decline in the state and a sign that consumers are tightening spending on non-essential cannabis products even as core categories hold steady. The broader market grew just 0.7% year over year, and over a two-year window sales actually slipped 0.8%, placing Massachusetts among the flattest emerging-tier markets in the Northeast. Prices fell 3.5% year over year, yet unit volume has climbed meaningfully, suggesting shoppers are trading down to value SKUs or taking advantage of deeper discounts rather than leaving the market. The state now counts 423 dispensaries, up 3.2% from a year ago, meaning new store openings continue to outpace revenue growth and spread existing demand across a wider retail footprint. Jeeter ranks among the top-selling brands. Massachusetts legalized medicinal marijuana in 2012 and recreational cannabis in 2016, with licensed...

  • Top Brand: Jeeter
  • Category Breakout: 39.4%
  • Top Category: Flower (39%)

Benchmarking

Massachusetts iconMarket ComparisonApr 2026

Massachusetts grew just 0.7% year over year and is essentially flat over two years, making it one of the more stagnant emerging-tier markets in the region. Its 423 dispensaries expanded 3.2% from the prior year, but that added retail capacity has not translated into meaningful sales acceleration, and a 3.5% price decline suggests competitive pressure is squeezing margins across the state's operator base.

24-Month Trend

Massachusetts market trend chart
StateSalesYoY
Florida$170-180M1.3%
New York$150-160M6.7%
Massachusetts$150-160M0.8%
Missouri$130-140M3.0%
Illinois$120-130M3.7%

Store Performance

Massachusetts iconTop Performing Stores

Top performing dispensaries in Massachusetts.

StoreCityEst. Sales
#1
Garden Remedies - Melrose logo
Garden Remedies - Melrose
Melrose$1-2.5M
#2
In Good Health - Sandwich logo
In Good Health - Sandwich
Sandwich$1-2.5M
#3
Smyth Cannabis Co - Lowell logo
Smyth Cannabis Co - Lowell
Lowell$1-2.5M
#4
In Good Health - Brockton logo
In Good Health - Brockton
Brockton$1-2.5M
#5
Northeast Alternatives - Seekonk logo
Northeast Alternatives - Seekonk
Seekonk$1-2.5M

Category View

Massachusetts iconCategory PerformanceApr 2026

Vapes posted the strongest growth at 4.5% year over year, climbing to a 22.7% share and narrowing the gap with pre-rolls, which grew 3.1% and hold 20.9% of the market. Flower remains dominant at 40.1% share with modest 0.9% growth, while edibles and concentrates both contracted, falling 4.8% and 5.8% respectively. Jeeter continues to perform well across inhalable formats, and the steep 13.4% drop in accessories signals that Massachusetts consumers are concentrating their spend on consumable product rather than hardware and peripherals.

CategorySalesAvg PriceYoY
#1Flower$50M+$26.741.1%
#2Vapes$25-35M$27.094.8%
#3Pre-Rolls$25-35M$10.183.3%
#4Edibles$15-20M$14.114.8%
#5Concentrates$5-10M$30.355.6%
#6Accessories$1-2.5M$8.3314.5%
#7Oral$1-2.5M$31.8121.6%
#8Topicals$250-500K$30.873.0%
#9Home-Grow<$250K$29.484.2%
#10Cbd<$250K$20.8313.4%

Top Brands

Category LeadersApr 2026

Category leaders show which brands are currently strongest by segment in Massachusetts, with 1-month rank movement when available.

Product Leaders

Category Product LeadersApr 2026

Top ranked products by category for Massachusetts, based on the latest state-category product snapshot.

Massachusetts icon

Flower

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Khalifa Kush Buds 3.50 Gram
Khalifa Kush Buds 3.50 Gram
Khalifa Kush#1#2#1
Super Lemon Haze Buds 3.50 Gram
Super Lemon Haze Buds 3.50 Gram
Happy Valley#2#3#6
Chocolate Og Buds 3.50 Gram
Chocolate Og Buds 3.50 Gram
Cresco#3#13#25
Pineapple Under The Sea Buds 3.50 Gram
Pineapple Under The Sea Buds 3.50 Gram
Cresco#4#36#155
Pk Crasher Buds 28 Gram
Pk Crasher Buds 28 Gram
Ozone#5#7#74
Massachusetts icon

Vapes

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Alpine Strawberry Disposables 2000 Mg
Alpine Strawberry Disposables 2000 Mg
Fernway#1#2#1
Stonefruit Disposables 2000 Mg
Stonefruit Disposables 2000 Mg
Fernway#2#1#2
Elderflower Cartridges 1000 Mg
Elderflower Cartridges 1000 Mg
Fernway#3#5#4
White Widow Cartridges 1000 Mg
White Widow Cartridges 1000 Mg
Fernway#4#4#3
Berry Haze Disposables 2000 Mg
Berry Haze Disposables 2000 Mg
Fernway#5#6#8
Massachusetts icon

Pre-Rolls

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Blue Dream 5 Pack Infused Pre Rolls 2.50 Gram
Blue Dream 5 Pack Infused Pre Rolls 2.50 Gram
Jeeter#1#2#11
Durban Poison 5 Pack Infused Pre Rolls 2.50 Gram
Durban Poison 5 Pack Infused Pre Rolls 2.50 Gram
Jeeter#2#19#4
Granddaddy Purple 5 Pack Infused Pre Rolls 2.50 Gram
Granddaddy Purple 5 Pack Infused Pre Rolls 2.50 Gram
Jeeter#3#100#92
Berry White 5 Pack Infused Pre Rolls 2.50 Gram
Berry White 5 Pack Infused Pre Rolls 2.50 Gram
Jeeter#4#10#701
Double Rainbow 5 Pack Infused Pre Rolls 2.50 Gram
Double Rainbow 5 Pack Infused Pre Rolls 2.50 Gram
Jeeter#5#33#1
Massachusetts icon

Edibles

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Lemon Agave Taffy 50 Mg
Lemon Agave Taffy 50 Mg
Betty'S Eddies#1#1#1
Cherry Taffy Cbd:cbc 50 Mg
Cherry Taffy Cbd:cbc 50 Mg
Betty'S Eddies#2#3#2
Blueberry Gummies Cbd 100 Mg
Blueberry Gummies Cbd 100 Mg
Wana#3#2#3
Raspberries And Cream Taffy Cbd:cbn 50 Mg
Raspberries And Cream Taffy Cbd:cbn 50 Mg
Betty'S Eddies#4#4#4
Boysenberry Gummies Cbd:cbn 100 Mg
Boysenberry Gummies Cbd:cbn 100 Mg
Wyld#5#5#5
Massachusetts icon

Accessories

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Fernway | Stylus Battery | Accessories
Fernway | Stylus Battery | Accessories
Fernway#1#1#1
Diamond Series Battery Premier Battery
Diamond Series Battery Premier Battery
Rove#2#4#10
Slim Battery Vape Battery
Slim Battery Vape Battery
Rove#3#2#17
Era Go Black Vaporizer
Era Go Black Vaporizer
Pax Vape#4#7#3
Era Go Neon Green Vaporizer
Era Go Neon Green Vaporizer
Pax Vape#5#8#7
Massachusetts icon

Oral

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Epic Drops 3000mg Tac (3000mg Thc) Wild Berry
Epic Drops 3000mg Tac (3000mg Thc) Wild Berry
Treeworks#1#1#1
Dream Drops 600mg Tac (300mg Cbn | 300mg Thc)
Dream Drops 600mg Tac (300mg Cbn | 300mg Thc)
Treeworks#2#2#4
Daily Drops 2000mg Tac (1000mg Cbg | 1000mg Thc) Sunrise Punch
Daily Drops 2000mg Tac (1000mg Cbg | 1000mg Thc) Sunrise Punch
Treeworks#3#8#2
Jungle Drops 1000mg Tac (200mg Cbd | 200mg Cbc | 200mg Cbg | 200mg Cbn | 200mg Thc)
Jungle Drops 1000mg Tac (200mg Cbd | 200mg Cbc | 200mg Cbg | 200mg Cbn | 200mg Thc)
Treeworks#4#5#7
Relief Drops 2900mg Tac (900mg Cbd | 600mg Cbn | 600mg Cbc | 400mg Cbg | 200mg Cbt | 200mg Thc)
Relief Drops 2900mg Tac (900mg Cbd | 600mg Cbn | 600mg Cbc | 400mg Cbg | 200mg Cbt | 200mg Thc)
Treeworks#5#6#3
Massachusetts icon

Topicals

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Extra Strength Canna Cream 500mg Cbd | 500mg Thc
Extra Strength Canna Cream 500mg Cbd | 500mg Thc
Treeworks#1#1#1
Canna Cream Sport Fire & Ice (500mg Cbd/500mg Cbg/500mg Thc) Extra Strength Cream
Canna Cream Sport Fire & Ice (500mg Cbd/500mg Cbg/500mg Thc) Extra Strength Cream
Treeworks#2#2#2
Canna Cream 150mg Cbd | 150mg Thc
Canna Cream 150mg Cbd | 150mg Thc
Treeworks#3#4#4
Extreme X Body Rub | 2000mg Thc : 2000mg Cbd
Extreme X Body Rub | 2000mg Thc : 2000mg Cbd
Chill Medicated#4#3#3
Maxx Body Rub I 1000mg Thc : 1000mg Cbd
Maxx Body Rub I 1000mg Thc : 1000mg Cbd
Chill Medicated#5#5#5

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