Color was founded by a group of individuals who saw cannabis as a way of being more attuned to the world and people around us. We believe that everyone explores cannabis for different reasons, with each unique strain they discover leading to another perspective to discover. Its t...
COLOR CANNABIS is down 26.9% YoY, slipping from rank #35 to #42 in Ontario. Despite a slight monthly uptick of 0.6%, mid-tier pricing struggles to gain traction as consumer preferences shift.
Pre-Rolls dominate at 69.7% of total sales, but are down 23.3% YoY. Flower, at 29.2%, sees a sharper decline of 34.5% YoY, highlighting a significant downturn in the category.
Category
Sales Share
Avg Price
YoY
Pre-Rolls
74.3%
$17.93
16.9%
Flower
24.6%
$24.25
44.0%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$18.98
YoY Sales Trend
24.7%
2Y Sales Trend
48.9%
Category Breakout
Category
Sales Share
Avg Price
YoY
Pre-Rolls
74.3%
$17.93
16.9%
Flower
24.6%
$24.25
44.0%
State Rank Table
State
Pre-Roll
Flower
Accessories
Cbd
Concentrates
Edibles
Other
Vapor Pens
Ontario
⊖
⊖
⊖
7
⊖
⊖
⊖
⊖
Saskatchewan
18
⊖
⊖
⊖
⊖
⊖
COLOR CANNABIS is concentrated in Ontario (52.5%), British Columbia (39.1%), and Alberta (8.4%). Its footprint spans three states, reflecting a targeted geographic strategy.
Color Cannabis Top StatesJun 2026
