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Brand Explorer/Day Changers

Day Changers

Aug 2026

Overview

DAY CHANGERS has experienced an impressive 75.3% YoY growth, now firmly positioned in the mid-tier with a rank improvement from #10 to #6 in Oklahoma. The last three months show a positive trend of 9.8%, reflecting strong consumer interest in their offerings.

Categories

Edibles
  • Top Category: Edibles
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Day Changers Top StatesAug 2026

Top states where Day Changers is active based on indexed sales coverage.

Trend View

Market Insights SnapshotAug 2026

24-Month Trend

Day Changers market trend chart

Average Price

$20.68

YoY Sales Trend

61.4%

2Y Sales Trend

291.7%

Edibles dominate with a staggering 99.8% share, growing 75.1% YoY, making it the fastest-growing category. This concentration highlights the brand's strategic focus on a single, high-demand product segment.

CategorySales ShareAvg PriceYoY

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DAY CHANGERS operates exclusively in Oklahoma, where it commands 100% of its sales. This geographic concentration emphasizes the brand's strong foothold in the state as a leading player.

StateEdiblesFlowerPre-Roll

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Market Position

Competitive LandscapeAug 2026

DAY CHANGERS ranks #6 in the Edibles category, trailing behind leaders like SMOKIEZ (#1) and WYLD (#2). The brand's ascent from #10 to #6 within a year showcases its competitive momentum in a fiercely contested market.

Edibles in Oklahoma Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Day Changers: 4Day Changers: 3Wyld: 2Wyld: 2Moon Dust: 3Moon Dust: 4Country Cannabis: 8Country Cannabis: 7Smokiez: 1Smokiez: 1

SKU View

Top Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Citrus Gummies 2500 Mg
Citrus Gummies 2500 Mg
Edibles11.4%
#4
Strawberry Gummies Cbd 2500 Mg
Strawberry Gummies Cbd 2500 Mg
Edibles27.7%
#6
Berry Gummies Cbn 10000 Mg
Berry Gummies Cbn 10000 Mg
Edibles278.9%
#8
Berry Gummies Cbd:cbn 10 Mg
Berry Gummies Cbd:cbn 10 Mg
Edibles337.6%
#10
Berry Other 2500 Mg
Berry Other 2500 Mg
Edibles199.5%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Day Changers using competitive landscape rank coverage, proximity, and momentum.