Among emerging-tier markets, Oklahoma stands out for contracting on nearly every axis, with sales down 19.4% over two years and dispensary count shrinking 12% year over year to 987 stores. What distinguishes Oklahoma from other declining markets is the sharp price rebound: average prices are up 33% year over year even as unit volume fell 35%, a sign that the market is consolidating rather than simply deteriorating. The state's medical-only status and the 2023 rejection of recreational legalization limit its ceiling relative to peers that have unlocked adult-use demand.

24-Month Trend

State	Sales

Top performing dispensaries in Oklahoma.

Store	City	Est. Sales
#1 Kush House - Classen OKC	Oklahoma City	$1-2.5M
#2

Flower still commands over half the market at 51.7% share but slid 14.5% year over year, while concentrates suffered the steepest decline at 33.6%, shrinking to just 6.4% of sales. Pre-rolls were the lone bright spot, posting a modest 0.8% gain and holding 13.9% share as consumers gravitate toward convenience formats. Vapes held relatively steady with a 3.9% decline and 19.3% share, while edibles dropped 20.8%, suggesting price-sensitive consumers are pulling back on higher-margin categories. Brands like CURE and INJOY continue to compete for shelf space across these shifting segments.