Benchmarking
Market ComparisonApr 2026
Among emerging-tier markets, Oklahoma stands out for contracting on nearly every axis, with sales down 19.4% over two years and dispensary count shrinking 12% year over year to 987 stores. What distinguishes Oklahoma from other declining markets is the sharp price rebound: average prices are up 33% year over year even as unit volume fell 35%, a sign that the market is consolidating rather than simply deteriorating. The state's medical-only status and the 2023 rejection of recreational legalization limit its ceiling relative to peers that have unlocked adult-use demand.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| Colorado | $100-110M | 6.9% |
| New Jersey | $100-110M | 12.5% |
| Oklahoma | $100-110M | 13.5% |
| Maryland | $100-110M | 3.1% |
| Pennsylvania | $90-100M | 2.3% |
Benchmarking
Market ComparisonApr 2026
Among emerging-tier markets, Oklahoma stands out for contracting on nearly every axis, with sales down 19.4% over two years and dispensary count shrinking 12% year over year to 987 stores. What distinguishes Oklahoma from other declining markets is the sharp price rebound: average prices are up 33% year over year even as unit volume fell 35%, a sign that the market is consolidating rather than simply deteriorating. The state's medical-only status and the 2023 rejection of recreational legalization limit its ceiling relative to peers that have unlocked adult-use demand.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| Colorado | $100-110M | -6.9% |
| New Jersey | $100-110M | +12.5% |
| Oklahoma | $100-110M | -13.5% |
| Maryland | $100-110M | +3.1% |
| Pennsylvania | $90-100M | -2.3% |