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Brand Explorer/First Fire

First Fire

Apr 2026

Overview

FIRST FIRE's sales surged 149.6% year-over-year, reflecting a strategic pricing shift with a 89.8% increase over the last three months. Positioned as a premium brand, it captures growing consumer demand in the cannabis market.

Categories

FlowerVapesPre-RollsConcentrates
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 1

Top States

First Fire Top StatesApr 2026

Top states where First Fire is active based on indexed sales coverage.

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

First Fire market trend chart

Average Price

$49.71

YoY Sales Trend

149.6%

2Y Sales Trend

N/A

Flower dominates at 69.7% with a 104.2% YoY increase. Vapes have seen explosive growth at 447.4% YoY, while Pre-Rolls and Concentrates are also experiencing significant spikes at 315.6% and 460.4% YoY, respectively.

CategorySales ShareAvg PriceYoY
Flower69.7%$56.25104.2%
Vapes19.6%$46.89447.4%
Pre-Rolls7.0%$24.97315.6%
Concentrates3.7%$49.32460.4%

FIRST FIRE commands the North Carolina market, holding a 100% share in its sole operating state. The brand's geographic concentration highlights its strong foothold in this burgeoning cannabis market.

StateFlowerVapesPre-RollConcentrates
1321

Market Position

Competitive LandscapeApr 2026

FIRST FIRE ranks #1 in the Flower category, maintaining its lead but facing competition from GREAT SMOKY CANNABIS at #2 and OSDA at #3. This competitive tension underscores the brand's strong market position in North Carolina.

Flower in North Carolina Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026First Fire: 1First Fire: 1Great Smoky Canna…: 2Great Smoky Canna…: 2Osda: 4Osda: 3

SKU View

Top Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Jack Herer Buds 3.50 Gram
Jack Herer Buds 3.50 Gram
Flower19.7%
#2
Scotch & Soda Buds 3.50 Gram
Scotch & Soda Buds 3.50 Gram
FlowerN/A
#3
Pink Certz Buds 3.50 Gram
Pink Certz Buds 3.50 Gram
FlowerN/A
#4
Pink Lemonade Disposables 1000 Mg
Pink Lemonade Disposables 1000 Mg
VapesN/A
#5
Super Boof Buds 7 Gram
Super Boof Buds 7 Gram
Flower37.6%
#6
Pineapple Express Buds 3.50 Gram
Pineapple Express Buds 3.50 Gram
Flower101.0%
#7
Trop Cherry Buds 3.50 Gram
Trop Cherry Buds 3.50 Gram
Flower46.2%
#8
Gg #4 Buds 7 Gram
Gg #4 Buds 7 Gram
Flower2.6%
#9
Kiwi Berry Disposables 1000 Mg
Kiwi Berry Disposables 1000 Mg
Vapes4.5%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against First Fire using competitive landscape rank coverage, proximity, and momentum.