Brand Explorer/North Carolina Market

North Carolina Cannabis Sales

Apr 2026

Overview

Sales in North Carolina have surged more than 2,284% over the past two years, making it one of the fastest-accelerating cannabis markets in the country from a near-standing start. As of April 2026, year-over-year sales climbed 24.6% while unit volume grew just 7.4%, meaning prices are expanding rather than compressing—a 16.1% increase in average price year over year that signals early-market dynamics where demand still outpaces supply. The state remains a small-tier market operating with a single dispensary, and the brand FIRST FIRE has established an early foothold. Flower and vapes together account for nearly 68% of all sales, with both categories posting above-30% annual growth. North Carolina legalized medicinal marijuana and launched its first licensed retail sales in recent years, placing it among the newest entrants on the East Coast and one to watch as additional dispensary licenses could reshape the competitive landscape.

  • Top Brand: First Fire
  • Category Breakout: 34.1%
  • Top Category: Flower (34%)

Benchmarking

North Carolina iconMarket ComparisonApr 2026

North Carolina's two-year sales growth of more than 2,284% is virtually unmatched, though the figure reflects a market scaling from a minimal base with just one dispensary in operation. Year-over-year growth of 24.6% with expanding prices—up 16.1%—sets it apart from more mature states where price compression is the norm, positioning North Carolina as a rare early-stage market where per-unit revenue is still climbing.

24-Month Trend

North Carolina market trend chart
StateSalesYoY
South Dakota$5-10M3.0%
Delaware$5-10M202.6%
North Carolina$5-10M24.6%
Hawaii$2.5-5M3.6%
North Dakota$2.5-5M88.9%

Store Performance

North Carolina iconTop Performing Stores

Top performing dispensaries in North Carolina.

StoreCityEst. Sales
#1
Great Smoky Cannabis Company (Tribal) logo
Great Smoky Cannabis Company (Tribal)
Cherokee<$250K

Category View

North Carolina iconCategory PerformanceApr 2026

Flower narrowly leads at 34.3% of sales with 32.8% year-over-year growth, but vapes are closing fast at 33.6% share and 31.4% growth, creating an unusually tight two-category race at the top. Edibles hold 16.1% share and grew 21.3%, while pre-rolls posted 22.1% gains to reach 12% of the mix. Concentrates are the lone decliner, slipping 12.6% to just 4% share—an expected pattern in a single-dispensary market where shelf space is limited and consumer preferences are still forming around FIRST FIRE and other early entrants.

CategorySalesAvg PriceYoY
#1Flower$1-2.5M$58.2332.8%
#2Vapes$1-2.5M$44.4931.4%
#3Edibles$.5M-1M$24.8421.3%
#4Pre-Rolls$.5M-1M$18.8422.1%
#5Concentrates<$250K$42.8112.6%
#6Oral<$250K$28.3546.1%
#7Topicals<$250K$42.2567.1%

Top Brands

Category LeadersApr 2026

Category leaders show which brands are currently strongest by segment in North Carolina, with 1-month rank movement when available.

Product Leaders

Category Product LeadersApr 2026

Top ranked products by category for North Carolina, based on the latest state-category product snapshot.

North Carolina icon

Flower

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Jack Herer Buds 3.50 Gram
Jack Herer Buds 3.50 Gram
First Fire#1#2N/A
Scotch & Soda Buds 3.50 Gram
Scotch & Soda Buds 3.50 Gram
First Fire#2N/AN/A
Pink Certz Buds 3.50 Gram
Pink Certz Buds 3.50 Gram
First Fire#3#26#23
Super Boof Buds 7 Gram
Super Boof Buds 7 Gram
First Fire#4#3#19
Cheese Buds 3.50 Gram
Cheese Buds 3.50 Gram
First Fire#5#4#3
North Carolina icon

Vapes

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Granddaddy Purple Disposables 1000 Mg
Granddaddy Purple Disposables 1000 Mg
Great Smoky Cannabis#1#13N/A
Bacio Gelato Disposables 1000 Mg
Bacio Gelato Disposables 1000 Mg
Osda#2#50#15
Pink Lemonade Disposables 1000 Mg
Pink Lemonade Disposables 1000 Mg
First Fire#3N/AN/A
Granddaddy Purple Disposables 1000 Mg
Granddaddy Purple Disposables 1000 Mg
Osda#4#11#16
A Ye Li Grape Goji Og Disposables 1000 Mg
A Ye Li Grape Goji Og Disposables 1000 Mg
A-Ye-Li#5#19#50

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