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Foray

Apr 2026

Overview

FORAY's sales dropped 15.9% YoY, compounded by a slip in rank from #33 to #35 in Ontario. However, the brand shows a 3-month trend of +8.9%, indicating potential for recovery in a challenging market.

Categories

VapesEdibles
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 3

Trend View

Foray logoMarket Insights SnapshotApr 2026

24-Month Trend

Foray market trend chart

Average Price

$16.48

YoY Sales Trend

15.9%

2Y Sales Trend

45.6%

Vapes dominate with a 69.9% share, but are down 7.9% YoY. Edibles, while holding 29.1%, have seen a steep decline of 27.7% YoY, marking the slowest performance in the category.

CategorySales ShareAvg PriceYoY
Vapes70.6%$18.217.9%
Edibles29.4%$13.527.7%

FORAY is concentrated in Ontario (66.2%), British Columbia (24.5%), and Alberta (9.4%), showcasing a strong presence across 3 states.

StateVapesEdibles
3619
2141
3740

Market Position

Foray logoCompetitive LandscapeApr 2026

Ranked #35 among peers in the Vapes category, FORAY has slipped from #33. It competes closely with BACK FORTY, SPINACH, and BOXHOT, which dominate the market.

Vapes in Ontario Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Foray: 42Foray: 35Jays: 11Jays: 6Boxhot: 3Boxhot: 3Back Forty: 2Back Forty: 1Spinach: 5Spinach: 2

SKU View

Foray logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Blackberry Cream Disposables 300 Mg
Blackberry Cream Disposables 300 Mg
Vapes2.3%
#2
Mango Haze Disposables 300 Mg
Mango Haze Disposables 300 Mg
Vapes5.8%
#3
Tangie Disposables 300 Mg
Tangie Disposables 300 Mg
Vapes34.8%
#4
Mango Haze Cartridges 2000 Mg
Mango Haze Cartridges 2000 Mg
Vapes11.9%
#5
Sidekick Disposables 2000 Mg
Sidekick Disposables 2000 Mg
Vapes18.4%
#6
Blood Orange Gummies Cbd 30 Mg
Blood Orange Gummies Cbd 30 Mg
Edibles5.7%
#7
Tangie Disposables 1000 Mg
Tangie Disposables 1000 Mg
Vapes12.6%
#8
Mango Haze Cartridges 500 Mg
Mango Haze Cartridges 500 Mg
Vapes40.0%
#9
Blackberry Gummies Cbd:cbn 1 Mg
Blackberry Gummies Cbd:cbn 1 Mg
Edibles14.1%
#10
Mango Haze Cartridges 300 Mg
Mango Haze Cartridges 300 Mg
Vapes36.5%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Foray using competitive landscape rank coverage, proximity, and momentum.