FUEGO ranks #13 in the competitive Pre-Rolls category, trailing behind top brands like GENERAL ADMISSION (#1) and BACK FORTY (#2). Having lost ground, it now sits 12 spots behind the leader, signaling a need for strategic repositioning.
SKU View
Top Selling ProductsJun 2026
Top products for Jun 2026 with sales and momentum indicators.
FUEGO's sales plummeted 24.0% YoY, highlighting a significant market challenge. Despite a slight recovery with a 3.5% uptick over the last three months, the mid-tier brand struggles to regain consumer traction. Rank improved from #15 to #13, signaling potential for recovery.
Pre-Rolls dominate at 65.9%, though down 5.6% YoY; Vapes account for 28.4% but are down 41.2% YoY, and Flower lags at 5.3% with a steep 59.5% YoY decline. The category is shifting dramatically, with Pre-Rolls holding the largest share.
Category
Sales Share
Avg Price
YoY
Pre-Rolls
62.8%
$11.13
15.1%
Vapes
31.2%
$24.67
38.2%
Flower
6.0%
$21.39
49.8%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$13.91
YoY Sales Trend
26.8%
2Y Sales Trend
45.7%
Category Breakout
Category
Sales Share
Avg Price
YoY
Pre-Rolls
62.8%
$11.13
15.1%
Vapes
31.2%
$24.67
38.2%
Flower
6.0%
$21.39
49.8%
State Rank Table
State
Pre-Roll
Vapes
Flower
Saskatchewan
27
13
⊖
British Columbia
⊖
23
⊖
Ontario
19
40
⊖
Alberta
⊖
45
⊖
FUEGO's strongest presence is in Ontario at 83.9%, followed by British Columbia at 10.7% and Alberta at 5.4%. The brand operates in only 3 states, highlighting a high geographic concentration with Ontario driving most sales.
Fuego Top StatesJun 2026
