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Brand Explorer/Happy Hour

Happy Hour

Apr 2026

Overview

The Happy Hour is a place where you can walk in and talk it out when life is bringing you stress.It makes talking to a therapist or coach as easy as going to a yoga class. Working on your mental health can be just as rewarding as working on your abs, except maybe for the sore mus...

HAPPY HOUR's sales plunged 40.6% YoY, with a 27.7% decline over the last three months. This mid-tier brand's struggle is evident as it faces significant pricing pressures amid a challenging market.

Categories

FlowerPre-RollsVapesConcentratesHome-Grow
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

Happy Hour logoMarket Insights SnapshotApr 2026

24-Month Trend

Happy Hour market trend chart

Average Price

$22.6

YoY Sales Trend

40.1%

2Y Sales Trend

89.5%

Flower represents 54.4% of sales, but is down 31.4% YoY. Vapes show a slight uptick at +7.1%, while Pre-Rolls face a steep drop at -71.4%. The fastest-growing category is Home-Grow, skyrocketing +35553.4% YoY.

CategorySales ShareAvg PriceYoY
Flower54.8%$33.1730.2%
Pre-Rolls19.0%$10.3671.4%
Vapes14.4%$29.557.1%
Concentrates9.9%$25.4615.9%
Home-Grow1.9%$26.7135553.4%

HAPPY HOUR thrives primarily in British Columbia, contributing 82.4% of its sales, with Massachusetts at 17.6%. It operates across just 2 states, indicating a concentrated market presence.

StateFlowerPre-RollVapesConcentratesHome-grow
40⊖48193

Market Position

Happy Hour logoCompetitive LandscapeApr 2026

HAPPY HOUR ranks #36 in the Flower category, slipping from #31 in the past year. Competing with top brands like PURE SUNFARMS and GOOD SUPPLY, it faces substantial challenges in regaining market share.

Flower in British Columbia Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Happy Hour: 22Happy Hour: 36Good Supply: 8Good Supply: 2Back Forty: 6Back Forty: 6Pure Sunfarms: 3Pure Sunfarms: 1Big Bag O' Buds: 4Big Bag O' Buds: 3

SKU View

Happy Hour logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Lift Ticket Buds 28 Gram
Lift Ticket Buds 28 Gram
Flower26.8%
#2
Durban Poison Cartridges 1000 Mg
Durban Poison Cartridges 1000 Mg
Vapes10.6%
#3
Happy Hour Buds 7 Gram
Happy Hour Buds 7 Gram
Flower20.9%
#4
Ice Cream Cake Buds 7 Gram
Ice Cream Cake Buds 7 Gram
Flower45.0%
#5
Happy Hour Buds 28 Gram
Happy Hour Buds 28 Gram
Flower10.0%
#6
Happy Hour 1 Pack Pre Rolls 0.50 Gram
Happy Hour 1 Pack Pre Rolls 0.50 Gram
Pre-Rolls29.1%
#7
Artificial Red Buds 28 Gram
Artificial Red Buds 28 Gram
Flower164.2%
#8
Happy Hour Disposables 1000 Mg
Happy Hour Disposables 1000 Mg
Vapes60.1%
#9
Zest Disposables 1000 Mg
Zest Disposables 1000 Mg
Vapes54.2%
#10
Pineapple Og 1 Pack Pre Rolls 10 Gram
Pineapple Og 1 Pack Pre Rolls 10 Gram
Pre-Rolls292.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Happy Hour using competitive landscape rank coverage, proximity, and momentum.