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Brand Explorer/Head Change

Head Change

Apr 2026

Overview

HEAD CHANGE's sales fell 12.5% YoY, yet unit sales rose, hinting at a consumer shift towards higher purchase frequency. This trend challenges the premium pricing strategy. Monthly sales show a slight uptick of 1.6% over the past three months, suggesting potential for recovery.

Categories

ConcentratesVapesPre-Rolls
  • Top Category: Concentrates
  • Price Tier: Premium
  • States Active: 1

Top States

Head Change logoHead Change Top StatesApr 2026

Top states where Head Change is active based on indexed sales coverage.

Trend View

Head Change logoMarket Insights SnapshotApr 2026

24-Month Trend

Head Change market trend chart

Average Price

$38.38

YoY Sales Trend

12.5%

2Y Sales Trend

14.2%

Concentrates lead at 54.8% but suffered a 23.5% YoY decline; Vapes represent 39.4% with a 7.2% drop. Pre-Rolls, however, are surging, boasting an astonishing 2229.1% YoY increase, making them the fastest-growing category.

CategorySales ShareAvg PriceYoY
Concentrates54.8%$44.1923.5%
Vapes39.4%$35.527.2%
Pre-Rolls5.8%$22.652229.1%

HEAD CHANGE operates exclusively in Missouri, holding a 100% concentration of sales in the state. This local focus allows for deep market penetration but limits broader geographic reach.

StateConcentratesVapesPre-Roll
337⊖

Market Position

Head Change logoCompetitive LandscapeApr 2026

HEAD CHANGE ranks #3 in the Concentrates category, trailing behind VIBE CANNABIS (MO) and PROPER CANNABIS. Competitive tension is evident as it gained two spots since last year, positioning itself closely behind the leaders.

Concentrates in Missouri Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Head Change: 3Head Change: 3Proper Cannabis: 2Proper Cannabis: 2Infinity Concentr…: 4Infinity Concentr…: 4Robust: 15Robust: 8Vibe Cannabis (mo): 1Vibe Cannabis (mo): 1

SKU View

Head Change logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Head Change Budder Resin\wax 1 Gram
Head Change Budder Resin\wax 1 Gram
Concentrates14.8%
#2
Head Change Live Resin Cartridges 500 Mg
Head Change Live Resin Cartridges 500 Mg
Vapes8.0%
#3
Head Change Rosin 1 Gram
Head Change Rosin 1 Gram
Concentrates34.9%
#4
Head Change Rosin Cartridges 500 Mg
Head Change Rosin Cartridges 500 Mg
Vapes40.7%
#5
Head Change Budder Resin\wax 2 Gram
Head Change Budder Resin\wax 2 Gram
Concentrates8.7%
#6
Zkittleberry Budder Resin\wax 1 Gram
Zkittleberry Budder Resin\wax 1 Gram
Concentrates156.9%
#7
Gobbstopper Budder Resin\wax 1 Gram
Gobbstopper Budder Resin\wax 1 Gram
Concentrates244.9%
#8
Strawberry Candy Rosin Cartridges 500 Mg
Strawberry Candy Rosin Cartridges 500 Mg
Vapes484.6%
#9
Zkittleberry Live Resin Cartridges 500 Mg
Zkittleberry Live Resin Cartridges 500 Mg
Vapes207.4%
#10
Gobbstopper Live Resin Cartridges 500 Mg
Gobbstopper Live Resin Cartridges 500 Mg
Vapes173.6%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Head Change using competitive landscape rank coverage, proximity, and momentum.