Market Intelligence
Jun 2026
Benchmarking
Market ComparisonJun 2026Missouri's two-year sales growth of 7.9% places it among the steadier emerging markets, neither surging nor stalling as it matures past its early adult-use phase. The 228 dispensaries represent a 6.0% expansion over the prior year, yet sales grew only 3.0% in that same window, suggesting the market is absorbing new retail capacity through price competition rather than demand spikes.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
Store Performance
Top Performing StoresTop performing dispensaries in Missouri.
| Store | City | Est. Sales |
|---|---|---|
#1 | Kansas City | $2.5-5M |
| #2 |
Category View
Category PerformanceJun 2026Pre-Rolls are the clear momentum play in Missouri, jumping 14.5% year over year to claim 14.7% of the market, a gain that appears to come partly at the expense of Edibles, which slipped 3.0%. Flower still commands the largest share at 40.5% but grew only 0.6%, while Vapes posted a healthier 5.6% gain to hold 27.0% of sales. GOOD DAY FARM figures prominently across categories in this market where Concentrates, at just 4.5% share and falling 1.6%, remain a niche segment.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1 |
Top Brands
Category leaders show which brands are currently strongest by segment in Missouri, with 1-month rank movement when available.
Top Accessories brands in Missouri: Puffco, Grav, Blazy Susan.
Product Leaders
Top ranked products by category for Missouri, based on the latest state-category product snapshot.
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 |
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Missouri's dispensary footprint grew 6.0% year over year to 228 locations, outpacing the market's 3.0% sales growth and signaling that new storefronts are spreading volume rather than lifting overall revenue. Prices dropped 5.1% compared to the prior year, which helps explain why unit movement appears to be climbing faster than top-line sales. The state sits in the emerging tier, and its two-year sales growth of 7.9% suggests steady but measured expansion rather than the explosive trajectories seen in newer adult-use states. GOOD DAY FARM leads among brands in this vertically integrated landscape, where Pre-Rolls are surging at 14.5% year-over-year growth while Edibles and Concentrates lose share. Missouri borders eight states, several without legal adult-use programs, giving its dispensaries a geographic pull that few peer markets can match. The state legalized medicinal marijuana in 2018 and recreational cannabis in 2022, with...
| $150-160M |
| 0.0% |
| Illinois | $130-140M | 1.6% |
| Missouri | $130-140M | 3.3% |
| Ohio | $110-120M | 30.6% |
| New Jersey | $110-120M | 11.5% |
Benchmarking
Market ComparisonJun 2026Missouri's two-year sales growth of 7.9% places it among the steadier emerging markets, neither surging nor stalling as it matures past its early adult-use phase. The 228 dispensaries represent a 6.0% expansion over the prior year, yet sales grew only 3.0% in that same window, suggesting the market is absorbing new retail capacity through price competition rather than demand spikes.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| Massachusetts | $150-160M | -0.0% |
| Illinois | $130-140M | -1.6% |
| Missouri | $130-140M | +3.3% |
| Ohio | $110-120M | +30.6% |
| New Jersey | $110-120M | +11.5% |
| Rock Port |
| $1-2.5M |
#3 | Grandview | $1-2.5M |
#4 | Pineville | $1-2.5M |
#5 | Kansas City | $1-2.5M |
| $50M+ |
| $37.03 |
| 0.9% |
| #2Vapes | $35-50M | $39.54 | 8.1% |
| #3Pre-Rolls | $15-20M | $15.39 | 16.1% |
| #4Edibles | $15-20M | $21.68 | 4.4% |
| #5Concentrates | $5-10M | $39.53 | 0.9% |
| #6Accessories | $1-2.5M | $9.14 | 1.2% |
| #7Oral | $.5M-1M | $28.98 | 8.7% |
| #8Topicals | $250-500K | $34.99 | 19.0% |
| #9Cbd | <$250K | $19.14 | 0.9% |
Top Concentrates brands in Missouri: Vibe Cannabis (Mo), Proper Cannabis, Vivid.
Top Edibles brands in Missouri: Gron, Wyld, Good Day Farm.
Top Flower brands in Missouri: Flora Farms, Codes., Sinse.
Top Oral brands in Missouri: 1906, Robust, Vivid.
Top Pre-Rolls brands in Missouri: Jeeter, Good Day Farm, Codes..
Top Topicals brands in Missouri: Mary'S Medicinals, Escape Artists, Heartland.
Top Vapes brands in Missouri: Tank, Good Day Farm, Galactic.
| Amaze Cannabis |
| #1 |
| #3 |
| #5 |
 | Vivid | #2 | #1 | #1 |
 | Amaze Cannabis | #3 | #9 | #10 |
 | Sinse | #4 | #6 | #11 |
 | Illicit | #5 | #5 | #6 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Codes. | #1 | #7 | #7 |
 | Good Day Farm | #2 | #1 | #3 |
 | Codes. | #3 | #8 | #14 |
 | Good Day Farm | #4 | #2 | #1 |
 | Tank | #5 | #13 | #12 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Jelly Roll | #1 | #1 | #5 |
 | Sinse | #2 | #650 | #1071 |
 | Sinse | #3 | #2 | #2 |
 | Jeeter | #4 | #21 | #3 |
 | Good Day Farm | #5 | #7 | #1 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Good Taste | #1 | #1 | #2 |
 | Wyld | #2 | #2 | #1 |
 | Good Taste | #3 | #4 | #6 |
 | Good Taste | #4 | #9 | #20 |
 | Wyld | #5 | #5 | #4 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Sinse | #1 | #1 | #1 |
 | Sinse | #2 | #3 | #25 |
 | Amaze Cannabis | #3 | #4 | #14 |
 | Vivid | #4 | #5 | #47 |
 | Vivid | #5 | #12 | #4 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Rove | #1 | #1 | #1 |
 | Rove | #2 | #9 | #11 |
| Rove | #3 | #4 | #6 |
Slim Vape Battery Portable Vaporizer | Ostara Cannabis | #4 | #2 | #4 |
 | Cloud Cover | #5 | #5 | #16 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
![1:2 Peppermint [30ml] (100mg Cbg/200mg Thc) Tincture](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fcatsy.975%2Fd415f38a235ceac3d5d73238ce313ef6.jpg&w=64&q=75){kind=small} | Vivid | #1 | #2 | #2 |
 | Vivid | #2 | #3 | #3 |
![Bliss Drops [20pk] (100mg Cbd/100mg Thc)](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fcatsy.975%2FGEN-RETAIL-Bliss-TinCover-2024-10-22-MenuImage-1080x1080.png&w=64&q=75){kind=small} | 1906 | #3 | #1 | #1 |
![Go Drops [20pk] (100mg Cbd/100mg Thc)](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fcatsy.975%2FGEN-RETAIL-Go-TinCover-2024-10-22-MenuImage-1080x1080.png&w=64&q=75){kind=small} | 1906 | #4 | #4 | #5 |
![Sleep Drops [20pk] (100mg Cbd/100mg Thc/40mg Cbn)](/_next/image?url=https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fcatsy.975%2FGEN-RETAIL-Sleep-TinCover-2024-10-22-MenuImage-1080x1080.png&w=64&q=75){kind=small} | 1906 | #5 | #6 | #4 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Mary'S Medicinals | #1 | #1 | #1 |
 | Mary'S Medicinals | #2 | #2 | #3 |
 | Mary'S Medicinals | #3 | #3 | #2 |
 | Mary'S Medicinals | #4 | #8 | #7 |
 | Mary'S Medicinals | #5 | #5 | #6 |
