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Brand Explorer/Head & Heal

Head & Heal

Apr 2026

Overview

At Head & Heal CBD, we are dedicated to helping our customers lead healthier, happier lives. Shop now and experience the benefits of hemp for yourself.

HEAD & HEAL's sales plunged 12.6% YoY, now sitting in the <250K tier. Despite a slight uptick in sales over the last three months, the brand's premium positioning may be misaligned with shifting consumer preferences.

Categories

OralConcentratesEdiblesCbdTopicals
  • Top Category: Oral
  • Price Tier: Premium
  • States Active: 1

Top States

Head & Heal logoHead & Heal Top StatesApr 2026

Top states where Head & Heal is active based on indexed sales coverage.

Trend View

Head & Heal logoMarket Insights SnapshotApr 2026

24-Month Trend

Head & Heal market trend chart

Average Price

$64.4

YoY Sales Trend

7.7%

2Y Sales Trend

10.8%

Oral remains the strongest category at 72.2%, but has seen a decline of 27.4% YoY. Other categories show contrasting trends: Edibles down 30.6% YoY while Other and CBD categories surged at +38.0% and +61.5% respectively.

CategorySales ShareAvg PriceYoY
Oral79.1%$72.3922.9%
Concentrates13.9%$55.54N/A
Edibles4.1%$48.8333.5%
Cbd1.6%$46.3562.3%

HEAD & HEAL holds a concentrated presence in New York, which accounts for 100% of its sales. The brand's geographic footprint is limited, focusing solely on this top cannabis market.

StateOralConcentratesEdiblesCbd
428⊖3

Market Position

Head & Heal logoCompetitive LandscapeApr 2026

Ranked #5 in the Oral category, HEAD & HEAL trails behind leaders AYRLOOM (#1), 1906 (#2), LEVEL+ (#3), and MFNY (#4). The brand fell from #3 to #5 in the past year, highlighting increasing competitive pressure.

Oral in New York Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Head & Heal: 3Head & Heal: 4Level+: 5Level+: 3Mfny: 4Mfny: 5Ayrloom: 1Ayrloom: 11906: 21906: 2

SKU View

Head & Heal logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Sleep Tincture [30ml] (300mg Thc/600mg Cbd/600mg Cbn)
Sleep Tincture [30ml] (300mg Thc/600mg Cbd/600mg Cbn)
Oral22.5%
#2
Oil 1 Mg
Oil 1 Mg
Edibles40.4%
#3
Small Dog Cbd Oil [30ml] (300mg Cbd)
Small Dog Cbd Oil [30ml] (300mg Cbd)
Other3.3%
#4
Rso Dablicator
Rso Dablicator
Concentrates25.1%
#5
Peanut Butter [30pk] (150mg Cbd)
Peanut Butter [30pk] (150mg Cbd)
Other20.4%
#6
Oil 100 Mg
Oil 100 Mg
Edibles9.6%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Head & Heal using competitive landscape rank coverage, proximity, and momentum.