Top States
Head & Heal Top StatesApr 2026
Top states where Head & Heal is active based on indexed sales coverage.
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Apr 2026
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HEAD & HEAL's sales plunged 12.6% YoY, now sitting in the <250K tier. Despite a slight uptick in sales over the last three months, the brand's premium positioning may be misaligned with shifting consumer preferences.
Categories
Top States
Top states where Head & Heal is active based on indexed sales coverage.
Trend View
24-Month Trend

Average Price
$64.4
YoY Sales Trend
7.7%
2Y Sales Trend
10.8%
Oral remains the strongest category at 72.2%, but has seen a decline of 27.4% YoY. Other categories show contrasting trends: Edibles down 30.6% YoY while Other and CBD categories surged at +38.0% and +61.5% respectively.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Oral | 79.1% | $72.39 | 22.9% |
| Concentrates | 13.9% | $55.54 | N/A |
| Edibles | 4.1% | $48.83 | 33.5% |
| Cbd | 1.6% | $46.35 | 62.3% |
Trend View
24-Month Trend

Average Price
$64.4
YoY Sales Trend
7.7%
2Y Sales Trend
10.8%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Oral | 79.1% | $72.39 | 22.9% |
| Concentrates | 13.9% | $55.54 | N/A |
| Edibles | 4.1% | $48.83 | 33.5% |
| Cbd | 1.6% | $46.35 | 62.3% |
State Rank Table
| State | Oral | Concentrates | Edibles | Cbd |
|---|---|---|---|---|
| New York | 4 | 28 | ⊖ | 3 |
HEAD & HEAL holds a concentrated presence in New York, which accounts for 100% of its sales. The brand's geographic footprint is limited, focusing solely on this top cannabis market.
| State | Oral | Concentrates | Edibles | Cbd |
|---|---|---|---|---|
| 4 | 28 | ⊖ | 3 |
Market Position
Ranked #5 in the Oral category, HEAD & HEAL trails behind leaders AYRLOOM (#1), 1906 (#2), LEVEL+ (#3), and MFNY (#4). The brand fell from #3 to #5 in the past year, highlighting increasing competitive pressure.
SKU View
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Oral | 22.5% |
#2 | Edibles | 40.4% |
#3 | Other | 3.3% |
#4 | Concentrates | 25.1% |
#5 | Other | 20.4% |
#6 | Edibles | 9.6% |
Benchmarking
Peer brands benchmarked against Head & Heal using competitive landscape rank coverage, proximity, and momentum.