Top States
Heartland Top StatesApr 2026
Top states where Heartland is active based on indexed sales coverage.
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Heartland
Apr 2026
Overview
HEARTLAND's sales surged by 35.1% YoY, climbing from rank #45 to #32 in Missouri's competitive arena. This growth, coupled with a premium pricing strategy, indicates a strong market presence and potential for increased profitability.
Categories
VapesConcentratesTopicalsOralPre-RollsEdiblesFlower
- Top Category: Vapes
- Price Tier: Premium
- States Active: 1
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$27.67
YoY Sales Trend
35.1%
2Y Sales Trend
3.7%
Vapes dominate HEARTLAND's sales at 57.2%, with an impressive 89.1% YoY growth, making it the fastest-growing category. In contrast, Topicals have seen a significant decline of 32.4% YoY, highlighting shifting consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 57.3% | $33.7 | 89.1% |
| Concentrates | 27.0% | $35.92 | 3.2% |
| Topicals | 7.8% | $17.77 | 32.4% |
| Oral | 2.5% | $15.44 | 15.9% |
| Pre-Rolls | 2.5% | $6.44 | 2.4% |
| Edibles | 1.6% | $18.75 | 65.5% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$27.67
YoY Sales Trend
35.1%
2Y Sales Trend
3.7%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 57.3% | $33.7 | 89.1% |
| Concentrates | 27.0% | $35.92 | 3.2% |
| Topicals | 7.8% | $17.77 | 32.4% |
| Oral | 2.5% | $15.44 | 15.9% |
| Pre-Rolls | 2.5% | $6.44 | 2.4% |
| Edibles | 1.6% | $18.75 | 65.5% |
State Rank Table
| State | Vapes | Concentrates | Topicals | Oral | Pre-Roll | Edibles |
|---|---|---|---|---|---|---|
| Missouri | 32 | 13 | 3 | 12 | ⊖ | ⊖ |
HEARTLAND has a concentrated presence in Missouri, capturing 100% of its sales from this state. Its geographic footprint remains narrow, focusing on maximizing performance in a single market.
| State | Vapes | Concentrates | Topicals | Oral | Pre-Roll | Edibles |
|---|---|---|---|---|---|---|
| 32 | 13 | 3 | 12 | ⊖ | ⊖ |
Market Position
Competitive LandscapeApr 2026
HEARTLAND ranks #32 in the Vapes category, significantly behind leaders like GOOD DAY FARM and GALACTIC. The brand's recent rank improvement from #45 to #32 reflects strategic efforts to close the gap with top competitors.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 12.9% |
#2  | Vapes | 40.9% |
#3  | Vapes | 20.5% |
#4  | Vapes | 3.7% |
#5 | Vapes | 27.5% |
#6  | Vapes | 35.8% |
#7  | Vapes | 95.1% |
#8  | Vapes | 55.9% |
#9  | Pre-Rolls | 153.3% |
#10  | Pre-Rolls | 58.9% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Heartland using competitive landscape rank coverage, proximity, and momentum.
