Highly Rooted

Top states where Highly Rooted is active based on indexed sales coverage.

VTVermont

(<$250K)

24-Month Trend

Edibles dominate at 69.2% of sales but faced a steep decline of 37.4% YoY. Oral products hold 23.5% with a milder drop of 12.4%, while Topicals represent 6.9% and decreased 36.2% YoY.

Category	Sales Share	Avg Price	YoY
Edibles	69.4%	$26.56	37.4%
Oral	23.6%	$43.71	12.4%
Topicals	7.0%	$35	36.2%

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

Average Price

$29.84

YoY Sales Trend

34.1%

2Y Sales Trend

47.9%

Category Breakout

Category	Sales Share	Avg Price	YoY
Edibles	69.4%	$26.56	37.4%
Oral	23.6%	$43.71	12.4%
Topicals	7.0%	$35	36.2%

State Rank Table

State	Edibles	Oral	Topicals
Vermont	7	3	1

HIGHLY ROOTED maintains a stronghold in Vermont, capturing 100% of sales in the state. The brand is currently active in only this single market.

State	Edibles	Oral	Topicals
Vermont	7	3	1

Currently ranked #7 in Edibles, HIGHLY ROOTED has lost ground against leading competitors like UPSTATE ELEVATOR SUPPLY CO. (#1) and VTREATZ (#2), slipping three spots over the past year.

Top products for Apr 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Berry Rosin Gummies Cbn 100 Mg	Edibles	15.5%
#2 Strawberry Gummies 100 Mg	Edibles	13.8%
#3 Strawberry Gummies 100 Mg	Edibles	0.1%
#4 Berry Rosin Gummies Cbd:cbn 100 Mg	Edibles	43.6%
#5 Mint Bar Cbd 100 Mg	Edibles	6.9%
#6 Blue Raspberry Gummies 5 Mg	Edibles	29.4%
#7 Sour Raspberry Gummies Cbd:cbn 100 Mg	Edibles	54.9%
#8 Banana Rosin Gummies 100 Mg	Edibles	27.2%
#9 Berry Gummies Cbd:cbn 5 Mg	Edibles	60.4%
#10 Blue Raspberry Gummies 100 Mg	Edibles	45.3%