Currently ranked #7 in Edibles, HIGHLY ROOTED has lost ground against leading competitors like UPSTATE ELEVATOR SUPPLY CO. (#1) and VTREATZ (#2), slipping three spots over the past year.
SKU View
Top Selling ProductsJun 2026
Top products for Jun 2026 with sales and momentum indicators.
HIGHLY ROOTED's YoY growth plummeted 34.1%, sliding from #4 to #7 in Vermont. Over the past three months, sales have dipped 25.8%, indicating a concerning trend in premium positioning.
Categories
EdiblesOralTopicals
Top Category: Edibles
Price Tier: Premium
States Active: 1
35.5%
Edibles dominate at 69.2% of sales but faced a steep decline of 37.4% YoY. Oral products hold 23.5% with a milder drop of 12.4%, while Topicals represent 6.9% and decreased 36.2% YoY.
Category
Sales Share
Avg Price
YoY
Edibles
73.3%
$28.01
9.4%
Oral
19.3%
$48
24.0%
Topicals
7.5%
$39.41
5.1%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$31.22
YoY Sales Trend
13.2%
2Y Sales Trend
35.5%
Category Breakout
Category
Sales Share
Avg Price
YoY
Edibles
73.3%
$28.01
9.4%
Oral
19.3%
$48
24.0%
Topicals
7.5%
$39.41
5.1%
State Rank Table
State
Edibles
Oral
Topicals
Vermont
5
3
1
HIGHLY ROOTED maintains a stronghold in Vermont, capturing 100% of sales in the state. The brand is currently active in only this single market.
