Brand Explorer/Vermont Market

Vermont Cannabis Sales

Apr 2026

Overview

Consumers are buying more cannabis in Vermont, but spending less per unit—prices fell 13.4% year over year as of April 2026, driving a widening gap between rising unit volume and declining total sales. The market slipped 5.3% in annual sales yet sits essentially flat over a two-year window at just half a percent growth, placing it firmly in the small tier below one hundred million. Vermont's 102 dispensaries, down about 1% from a year ago, serve a state where cross-border competition from Massachusetts and proximity to New York's expanding market create persistent pressure. Satori leads among top brands in a landscape where price erosion is outpacing any volume gains. The state legalized medicinal marijuana in 2004 and recreational cannabis in 2018, with licensed retail sales launching in 2022.

  • Top Brand: Satori
  • Category Breakout: 41.8%
  • Top Category: Flower (42%)

Benchmarking

Vermont iconMarket ComparisonApr 2026

Vermont's two-year sales growth of just 0.5% places it among the most stagnant small markets in the Northeast, where neighboring states continue adding dispensaries and drawing cross-border shoppers. Its 102 stores face a pricing environment that dropped 13.4% year over year, compressing margins even as unit movement holds steady. Among peer-sized markets, Vermont stands out less for growth and more for the intensity of its price decline relative to its modest retail footprint.

24-Month Trend

Vermont market trend chart
StateSalesYoY
Virginia$15-20M3.2%
Mississippi$15-20M6.9%
Vermont$10-15M5.3%
Puerto Rico$10-15M1.8%
Rhode Island$10-15M24.1%

Store Performance

Vermont iconTop Performing Stores

Top performing dispensaries in Vermont.

StoreCityEst. Sales
#1
Winooski Organics logo
Winooski Organics
Winooski$250-500K
#2
Magic Mann logo
Magic Mann
Essex$250-500K
#3Somewhere On The MountainRutland$250-500K
#4
The Tea House logo
The Tea House
White River Junction$250-500K
#5
Five Seasons Cannabis logo
Five Seasons Cannabis
White River Junction$250-500K

Category View

Vermont iconCategory PerformanceApr 2026

Edibles posted the steepest decline of any category in Vermont, falling 10.9% year over year while holding a 12.3% share of the market. Flower remains dominant at 43.7% of sales but shed 7.5%, and pre-rolls dipped 2.9% at a 21.9% share. The lone bright spot is concentrates, which grew 9.1% year over year despite commanding only 4.2% of the mix—a niche segment gaining traction as vapes held nearly flat with a 0.8% decline. Satori ranks among the top-performing brands navigating this downward-price environment.

CategorySalesAvg PriceYoY
#1Flower$2.5-5M$28.717.5%
#2Pre-Rolls$1-2.5M$10.542.9%
#3Vapes$1-2.5M$31.120.8%
#4Edibles$1-2.5M$18.1510.9%
#5Concentrates$250-500K$47.499.1%
#6Oral$250-500K$40.710.6%
#7Accessories<$250K$9.6916.2%
#8Home-Grow<$250K$25.3425.1%
#9Topicals<$250K$35.9216.8%
#10Cbd<$250K$74.9%

Top Brands

Category LeadersApr 2026

Category leaders show which brands are currently strongest by segment in Vermont, with 1-month rank movement when available.

Product Leaders

Category Product LeadersApr 2026

Top ranked products by category for Vermont, based on the latest state-category product snapshot.

Vermont icon

Accessories

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Puffco Proxy
Puffco#1#1#2
Puffco Plus
Puffco Plus
Puffco#2#27#3
Clipper Lighter
Clipper Lighter
Clipper Lighter#3#2#5
Classic Cones 1/14 [6pk] Raw Cones
Classic Cones 1/14 [6pk] Raw Cones
Raw Papers#4#3#4
Classic Cones 1 1/4 [20pk] Raw Cones
Classic Cones 1 1/4 [20pk] Raw Cones
Raw Papers#5#4#6

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