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Brand Explorer/Kullu Kush

Kullu Kush

Apr 2026

Overview

KULLU KUSH's performance plummeted with a staggering 58.5% drop in YoY growth, demonstrating an urgent need for brand revitalization. The mid-tier brand also saw a rank decline from #27 to #53, revealing increasing competitive pressure in New Mexico.

Categories

Pre-RollsOralEdiblesConcentratesTopicals
  • Top Category: Pre-Rolls
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Kullu Kush logoKullu Kush Top StatesApr 2026

Top states where Kullu Kush is active based on indexed sales coverage.

Trend View

Kullu Kush logoMarket Insights SnapshotApr 2026

24-Month Trend

Kullu Kush market trend chart

Average Price

$16.64

YoY Sales Trend

58.5%

2Y Sales Trend

79.1%

Pre-Rolls dominate with 75.5% of sales, despite a 42.0% YoY decline; Oral products make up 13.5%, down 74.4%. Concentrates face the steepest drop at 81.3% YoY, highlighting a significant shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Pre-Rolls76.2%$16.5442.0%
Oral13.6%$20.7474.4%
Edibles6.3%$9.8719.2%
Concentrates2.8%$33.981.3%

KULLU KUSH is concentrated solely in New Mexico, where it captures 100% of its sales. This geographic focus underscores the brand's vulnerability amid declining local market performance.

StatePre-RollOralEdiblesConcentrates
⊖5⊖⊖

Market Position

Kullu Kush logoCompetitive LandscapeApr 2026

KULLU KUSH ranks #53 in Pre-Rolls, trailing behind HEAD SPACE DISTRIBUTION (#1), COOKIES (#2), and IV GENERATION CULTIVATION (#3). The brand slipped 26 spots in 12 months, signaling fierce competitive dynamics.

Pre-Rolls in New Mexico Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Kullu Kush: 62Kullu Kush: 53Iv Generation Cul…: 4Iv Generation Cul…: 3Pharmicated: 3Pharmicated: 8Head Space Distri…: 1Head Space Distri…: 1Cookies: 2Cookies: 2

SKU View

Kullu Kush logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Rainbow Rush 1 Pack Infused Pre Rolls 1.30 Gram
Rainbow Rush 1 Pack Infused Pre Rolls 1.30 Gram
Pre-Rolls1.5%
#2
Og Kush 7 Pack Infused Pre Rolls 3.50 Gram
Og Kush 7 Pack Infused Pre Rolls 3.50 Gram
Pre-RollsN/A
#3
Ritz Carlton 1 Pack Infused Pre Rolls 1 Gram
Ritz Carlton 1 Pack Infused Pre Rolls 1 Gram
Pre-Rolls63.8%
#4
Watermelon Zlushie 7 Pack Infused Pre Rolls 3.50 Gram
Watermelon Zlushie 7 Pack Infused Pre Rolls 3.50 Gram
Pre-RollsN/A
#5
Rainbow Rush 1 Pack Infused Pre Rolls 1 Gram
Rainbow Rush 1 Pack Infused Pre Rolls 1 Gram
Pre-Rolls286.5%
#6
Beaver Cookies 1 Pack Infused Pre Rolls 1.30 Gram
Beaver Cookies 1 Pack Infused Pre Rolls 1.30 Gram
Pre-Rolls356.5%
#7Sleep [30ml] (1000mg Cbd/1000mg Thc)
Oral30.7%
#8
Raspberry Lollipops 100 Mg
Raspberry Lollipops 100 Mg
Edibles39.1%
#9
Blue Dream 1 Pack Infused Pre Rolls 1 Gram
Blue Dream 1 Pack Infused Pre Rolls 1 Gram
Pre-Rolls31.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Kullu Kush using competitive landscape rank coverage, proximity, and momentum.