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Brand Explorer/New Mexico Market

New Mexico Cannabis Sales

Apr 2026

Overview

New Mexico carries some of the lowest average cannabis prices in the nation, and they continue to fall—down 5% year over year as of April 2026. That price erosion is dragging total sales down 2.5% even as unit volume ticks upward, a pattern consistent with oversupply in a small-tier market where 552 dispensaries compete for a limited consumer base. The store count itself has contracted about 4% over the past year, suggesting some operators are already exiting. Category shifts tell a sharper story: Concentrates surged more than 31% and Vapes climbed over 14%, while legacy categories like Flower and Edibles declined meaningfully. Over a two-year horizon, sales have slipped roughly 7%, underscoring steady compression rather than a single downturn. DIME INDUSTRIES leads among top brands in this environment. New Mexico legalized medicinal marijuana in 2007 and recreational cannabis in 2021, with licensed adult-use retail sales launching in...

  • Top Brand: Dime Industries
  • Category Breakout: 35.4%
  • Top Category: Flower (35%)

Benchmarking

New Mexico iconMarket ComparisonApr 2026

New Mexico's two-year sales decline of roughly 7% places it among the weaker-performing small-tier markets, with dispensary count also contracting about 4% year over year to 552 locations. Persistent price drops—down 5% over the past year—distinguish the state as one of the most affordable legal markets in the country, though that affordability comes at the expense of operator margins rather than from strategic positioning.

24-Month Trend

New Mexico market trend chart
StateSalesYoY
Oregon$80-90M7.7%
Nevada$60-70M2.3%
New Mexico$35-50M2.5%
Maine$35-50M6.6%
Minnesota$25-35M157.9%

Store Performance

New Mexico iconTop Performing Stores

Top performing dispensaries in New Mexico.

StoreCityEst. Sales
#1
Dark Matter - Sunland Park logo
Dark Matter - Sunland Park		Sunland Park$1-2.5M
#2
Fields of Dreams - Sunland Park logo
Fields of Dreams - Sunland Park		Sunland Park$1-2.5M
#3
Cookies - New Mexico logo
Cookies - New Mexico		Albuquerque$1-2.5M
#4
Mango Cannabis - Sunland Park logo
Mango Cannabis - Sunland Park		Sunland Park$.5M-1M
#5
Oasis Cannabis Co - Coors logo
Oasis Cannabis Co - Coors		Albuquerque$.5M-1M

Category View

New Mexico iconCategory PerformanceApr 2026

Concentrates posted the most dramatic move in New Mexico, surging over 31% year over year to capture nearly 7% of total share, while Vapes climbed more than 14% to hold 27.8%—narrowing the gap with Flower, which still leads at 36.2% but shed over 12% in sales. Pre-Rolls grew modestly at 5%, and Edibles fell sharply by more than 19%, losing ground as consumers gravitate toward inhalable formats. DIME INDUSTRIES remains a top-performing brand as the category mix tilts decisively toward vapor and concentrate products.

CategorySalesAvg PriceYoY
#1Flower$15-20M$20.1512.6%
#2Vapes$10-15M$18.4814.3%
#3Pre-Rolls$5-10M$6.885.0%
#4Edibles$5-10M$12.2119.1%
#5Concentrates$2.5-5M$20.1631.4%
#6Accessories$.5M-1M$8.7910.3%
#7Topicals$250-500K$21.994.7%
#8Oral<$250K$18.625.0%
#9Home-Grow<$250K$19.4478.5%
#10Cbd<$250K$8.2744.9%

Top Brands

Category LeadersApr 2026

Category leaders show which brands are currently strongest by segment in New Mexico, with 1-month rank movement when available.

Product Leaders

Category Product LeadersApr 2026

Top ranked products by category for New Mexico, based on the latest state-category product snapshot.

New Mexico icon

Flower

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Banana Cake Buds 14 Gram
Banana Cake Buds 14 Gram
Purlife#1#1#4
Mexican Flan Buds 3.50 Gram
Mexican Flan Buds 3.50 Gram
Cookies#2#9#30
Paradise Fusion Buds 28 Gram
Paradise Fusion Buds 28 Gram
Green Paradise#3#4#126
Pound Cake Buds 28 Gram
Pound Cake Buds 28 Gram
True Roots#4#3450N/A
Ridgeline Lantz Buds 3.50 Gram
Ridgeline Lantz Buds 3.50 Gram
Cookies#5#2#1
New Mexico icon

Pre-Rolls

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Caviar Gold 1 Pack Infused Pre Rolls 1.50 Gram
Caviar Gold 1 Pack Infused Pre Rolls 1.50 Gram
Caviar Gold#1#1#1
Triple Threat 1 Pack Infused Pre Rolls 1 Gram
Triple Threat 1 Pack Infused Pre Rolls 1 Gram
Dairy 2 Dank#2#17#1617
Infused Sativa [.75g] Infused Pre Roll
Infused Sativa [.75g] Infused Pre Roll
Soft Serve#3#7#4
Infused Indica [.75g] Infused Pre Roll
Infused Indica [.75g] Infused Pre Roll
Soft Serve#4#8#14
Lychee Dream 1 Pack Infused Pre Rolls 1 Gram
Lychee Dream 1 Pack Infused Pre Rolls 1 Gram
Kaviar#5#4#7
New Mexico icon

Edibles

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Boysenberry Gummies Cbd:cbn 100 Mg
Boysenberry Gummies Cbd:cbn 100 Mg
Wyld#1#1#1
Elderberry Gummies Cbn 100 Mg
Elderberry Gummies Cbn 100 Mg
Wyld#2#2#2
Pear Gummies Cbg 100 Mg
Pear Gummies Cbg 100 Mg
Wyld#3#5#5
Pineapple Rosin Gummies 100 Mg
Pineapple Rosin Gummies 100 Mg
Good Tide#4#4#4
Blueberry Gummies Cbd:cbg:cbn 100 Mg
Blueberry Gummies Cbd:cbg:cbn 100 Mg
Wana#5#7#6
New Mexico icon

Concentrates

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Couch Lock Rosin 1 Gram
Couch Lock Rosin 1 Gram
Couchlock#1#1#3
Queen Of Diamonds Rosin 1 Gram
Queen Of Diamonds Rosin 1 Gram
Four Elements#2#236#425
Queen Of Diamonds Rosin 1 Gram
Queen Of Diamonds Rosin 1 Gram
Couchlock#3#6#1297
Purple Punch Other Resin\wax 4 Gram
Purple Punch Other Resin\wax 4 Gram
Phantom Extracts#4#41#11
Peach Rosin 3 Gram
Peach Rosin 3 Gram
Lustra#5#476N/A
New Mexico icon

Topicals

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
3:1 Desert Heat [4oz] (3000mg Cbd/1000mg Thc) Therabalm
3:1 Desert Heat [4oz] (3000mg Cbd/1000mg Thc) Therabalm
Elevated#1#1#1
3:1 Glazier Freeze [4oz] (3000mg Cbd/1000mg Thc) Therabalm
3:1 Glazier Freeze [4oz] (3000mg Cbd/1000mg Thc) Therabalm
Elevated#2#3#2
1:1 Cbd:thc (500mg Cbd/500mg Thc) Wonderbear Salve
1:1 Cbd:thc (500mg Cbd/500mg Thc) Wonderbear Salve
Mountaintop Extracts#3#2#3
Lavender Eucalyptus (500mg) Rosin Salve
Lavender Eucalyptus (500mg) Rosin Salve
Urban Wellness#4#6#4
Unscented [2oz] (500mg) Rosin Salve
Unscented [2oz] (500mg) Rosin Salve
Urban Wellness#5#11#5
New Mexico icon

Oral

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Honey Cap Rosin (500mg) Indica
Honey Cap Rosin (500mg) Indica
Urban Wellness#1#1#1
Honey [10pk] (500mg) Capsules
Honey [10pk] (500mg) Capsules
Elevated#2#2#2
20:1 Cbd:thc (600mg Cbd/30mg Thc) Tincture
Verdes#3#3#4
Am Tincture (100mg) Tincture
Dos Gringos#4#10#6
Uplifting (100mg) Tincture
Uplifting (100mg) Tincture
Verdes#5#4#7

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