MAUI GROWN's sales declined 12.6% YoY in the <250K tier, highlighting a challenging market landscape. However, a 31.1% surge over the last three months suggests a potential turnaround as the brand navigates shifting consumer preferences.
Vapes lead at 37.3% but face a 21.1% YoY decline. In contrast, Edibles surged by 101.5% YoY, while Pre-Rolls skyrocketed by 196.8% YoY, showcasing a significant shift in consumer demand within the category.
Category
Sales Share
Avg Price
YoY
Vapes
35.3%
$63.37
18.7%
Flower
23.4%
$66.46
11.5%
Edibles
12.7%
$25.5
67.8%
Concentrates
11.2%
$55.84
6.9%
Oral
10.1%
$46.79
21.5%
Pre-Rolls
5.7%
$22.91
114.0%
Topicals
1.6%
$55.46
6.9%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$47.52
YoY Sales Trend
1.0%
2Y Sales Trend
1.6%
Category Breakout
Category
Sales Share
Avg Price
YoY
Vapes
35.3%
$63.37
18.7%
Flower
23.4%
$66.46
11.5%
Edibles
12.7%
$25.5
67.8%
Concentrates
11.2%
$55.84
6.9%
Oral
10.1%
State Rank Table
State
Vapes
Flower
Edibles
Concentrates
Oral
Pre-Roll
Topicals
Hawaii
4
5
6
4
3
5
3
MAUI GROWN holds a dominant position in Hawaii, capturing 100% of its sales in this state. This geographic concentration emphasizes the brand's reliance on a single market.
Maui Grown Top StatesJun 2026
