Market Intelligence
Jun 2026
Benchmarking
Market ComparisonJun 2026Hawaii's two-year sales decline of 9% stands out among island and small-tier markets, where limited licensing typically insulates operators from the oversupply plaguing mainland states. With only 25 dispensaries serving the entire state, the contraction points less to competitive pressure and more to demand leaking into the illicit market or shifting tourist spending patterns.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
Store Performance
Top Performing StoresTop performing dispensaries in Hawaii.
| Store | City | Est. Sales |
|---|---|---|
#1 | Hilo | $250-500K |
#2 |
Category View
Category PerformanceJun 2026Concentrates posted the sharpest pullback at 12% year over year, dropping to under 10% of total market share and losing ground to more accessible formats. Flower still leads at 34.1% of sales but declined 6%, while Vapes held close behind at 32.2% with a modest 1.8% dip. The growth story belongs to Pre-Rolls and Edibles, up 4.3% and 3.4% respectively, with NOA BOTANICALS anchoring shelf space as consumers gravitate toward lower-priced, convenience-driven products.
| Category | Sales | Avg Price | YoY |
|---|---|---|---|
| #1 |
Top Brands
Category leaders show which brands are currently strongest by segment in Hawaii, with 1-month rank movement when available.
Top Accessories brands in Hawaii: Big Island Grown, Noa Botanicals, Agapoth.
Product Leaders
Top ranked products by category for Hawaii, based on the latest state-category product snapshot.
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
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Concentrates sales collapsed 12% year over year in April 2026, the steepest category decline in a Hawaii cannabis market that continues to contract across nearly every metric. Overall sales fell 3.6% compared to last year and are down 9% over two years, while the dispensary count slipped to just 25 locations across the islands. Prices edged down 1.2% year over year, contributing to persistent revenue erosion even as certain budget-friendly formats gain traction. Pre-Rolls and Edibles were the only categories posting growth, climbing 4.3% and 3.4% respectively, as consumers appear to shift away from premium concentrates and flower toward more affordable options. NOA BOTANICALS remains the leading brand in this small-tier market, where geographic isolation, limited licensing, and a well-established illicit market constrain legal growth. Hawaii legalized medicinal cannabis in 2000 and approved adult-use sales more recently, though the...
| $5-10M |
| 7.2% |
| North Carolina | $5-10M | 15.4% |
| Hawaii | $2.5-5M | 3.2% |
| North Dakota | $1-2.5M | 28.1% |
| Texas | $1-2.5M | 81.7% |
Benchmarking
Market ComparisonJun 2026Hawaii's two-year sales decline of 9% stands out among island and small-tier markets, where limited licensing typically insulates operators from the oversupply plaguing mainland states. With only 25 dispensaries serving the entire state, the contraction points less to competitive pressure and more to demand leaking into the illicit market or shifting tourist spending patterns.
24-Month Trend
| State | Sales | YoY |
|---|---|---|
| South Dakota | $5-10M | -7.2% |
| North Carolina | $5-10M | +15.4% |
| Hawaii | $2.5-5M | +3.2% |
| North Dakota | $1-2.5M | +28.1% |
| Texas | $1-2.5M | +81.7% |
| Kailua Kona |
| $250-500K |
#3 | Honolulu | <$250K |
#4 | Kamuela | <$250K |
#5 | Honolulu | <$250K |
| $1-2.5M |
| $57.97 |
| 18.9% |
| #2Flower | $.5M-1M | $63.79 | 18.4% |
| #3Edibles | $250-500K | $24.29 | 11.5% |
| #4Pre-Rolls | $250-500K | $35.06 | 25.9% |
| #5Concentrates | $250-500K | $41.4 | 8.3% |
| #6Oral | <$250K | $37.82 | 9.4% |
| #7Accessories | <$250K | $18.11 | 18.4% |
| #8Topicals | <$250K | $39.9 | 22.0% |
Top Concentrates brands in Hawaii: Big Island Grown, Noa Botanicals, Agapoth.
Top Edibles brands in Hawaii: Noa Botanicals, Big Island Grown, Agapoth.
Top Flower brands in Hawaii: Pakalolo, Agapoth, Big Island Grown.
Top Oral brands in Hawaii: Agapoth, Noa Botanicals, Maui Grown.
Top Pre-Rolls brands in Hawaii: Noa Botanicals, Big Island Grown, Pakalolo.
Top Topicals brands in Hawaii: Noa Botanicals, Agapoth, Maui Grown.
Top Vapes brands in Hawaii: Big Island Grown, Noa Botanicals, Agapoth.
| Agapoth |
| #1 |
| #1 |
| #1 |
 | Big Island Grown | #2 | #2 | #13 |
 | Noa Botanicals | #3 | #4 | #10 |
| Noa Botanicals | #4 | #7 | N/A |
| Agapoth | #5 | #16 | #25 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Pakalolo | #1 | #1 | #1 |
| Pakalolo | #2 | #2 | #2 |
 | Pakalolo | #3 | #3 | #7 |
| Pakalolo | #4 | #15 | #17 |
 | Maui Grown | #5 | #5 | #103 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Noa Botanicals | #1 | #31 | #30 |
 | Big Island Grown | #2 | N/A | N/A |
 | Noa Botanicals | #3 | #25 | #15 |
 | Noa Botanicals | #4 | #30 | #82 |
 | Noa Botanicals | #5 | #38 | #59 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Noa Botanicals | #1 | #6 | N/A |
| Noa Botanicals | #2 | #41 | #28 |
| Noa Botanicals | #3 | N/A | N/A |
| Noa Botanicals | #4 | #28 | N/A |
| Noa Botanicals | #5 | #4 | #4 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Big Island Grown | #1 | #1 | #1 |
 | Big Island Grown | #2 | N/A | #60 |
 | Big Island Grown | #3 | #7 | #22 |
 | Maui Grown | #4 | #5 | #4 |
 | Big Island Grown | #5 | #2 | #2 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
![Slow Wave [30 Ml] Sleep Tincture](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F37012e7cfc760f6748c8e0772af991a4&w=64&q=75){kind=small} | Maui Grown | #1 | #1 | #1 |
![Thc [30 Ml] (240mg) Tincture](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F45f1bc38015b8758b6606fbcd8145e97&w=64&q=75){kind=small} | Maui Grown | #2 | #2 | #2 |
| Maui Grown | #3 | #3 | #3 |
![Sleep Extra Strength [20pk] Capsules](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F086a7d973894440348add065bf8a8485&w=64&q=75){kind=small} | Maui Grown | #4 | #5 | #6 |
![Extra Strength [20pk] Capsules](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Fbd60732ce7e60202f903b269a2db6fab&w=64&q=75){kind=small} | Maui Grown | #5 | #6 | #5 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
Spa Pro Power Supply Power Supply | Maui Grown | #1 | #1 | #1 |
 | Boveda | #2 | #3 | #3 |
Sidekick Bag | Skunk Bags | #3 | #2 | #2 |
| Product | Brand | Jun 2026 | May 2026 | Apr 2026 |
|---|---|---|---|---|
 | Maui Grown | #1 | #1 | #1 |
1:2 Calm [10 Ml] (100mg Cbd/200mg Thc) Serum | Maui Grown | #2 | #3 | #2 |
![2:1 Cool [10 Ml] (130mg Cbd/60mg Thc) Serum](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Fefe7b27842435fab5037ea2fe08bf2c0&w=64&q=75){kind=small} | Maui Grown | #3 | #2 | #3 |
