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Brand Explorer/Hawaii Market

Hawaii Cannabis Sales

Apr 2026

Overview

Concentrates sales collapsed 12% year over year in April 2026, the steepest category decline in a Hawaii cannabis market that continues to contract across nearly every metric. Overall sales fell 3.6% compared to last year and are down 9% over two years, while the dispensary count slipped to just 25 locations across the islands. Prices edged down 1.2% year over year, contributing to persistent revenue erosion even as certain budget-friendly formats gain traction. Pre-Rolls and Edibles were the only categories posting growth, climbing 4.3% and 3.4% respectively, as consumers appear to shift away from premium concentrates and flower toward more affordable options. NOA BOTANICALS remains the leading brand in this small-tier market, where geographic isolation, limited licensing, and a well-established illicit market constrain legal growth. Hawaii legalized medicinal cannabis in 2000 and approved adult-use sales more recently, though the...

  • Top Brand: Noa Botanicals
  • Category Breakout: 32.6%
  • Top Category: Flower (33%)

Benchmarking

Hawaii iconMarket ComparisonApr 2026

Hawaii's two-year sales decline of 9% stands out among island and small-tier markets, where limited licensing typically insulates operators from the oversupply plaguing mainland states. With only 25 dispensaries serving the entire state, the contraction points less to competitive pressure and more to demand leaking into the illicit market or shifting tourist spending patterns.

24-Month Trend

Hawaii market trend chart
StateSalesYoY
Delaware$5-10M202.6%
North Carolina$5-10M24.6%
Hawaii$2.5-5M3.6%
North Dakota$2.5-5M88.9%
Iowa$1-2.5M2.6%

Store Performance

Hawaii iconTop Performing Stores

Top performing dispensaries in Hawaii.

StoreCityEst. Sales
#1
Big Island Grown - HILO logo
Big Island Grown - HILO		Hilo$250-500K
#2
Big Island Grown - KONA logo
Big Island Grown - KONA		Kailua Kona$250-500K
#3
Aloha Green Apothecary - King St logo
Aloha Green Apothecary - King St		Honolulu<$250K
#4
Big Island Grown - WAIMEA logo
Big Island Grown - WAIMEA		Kamuela<$250K
#5
Noa Botanicals - Honolulu logo
Noa Botanicals - Honolulu		Honolulu<$250K

Category View

Hawaii iconCategory PerformanceApr 2026

Concentrates posted the sharpest pullback at 12% year over year, dropping to under 10% of total market share and losing ground to more accessible formats. Flower still leads at 34.1% of sales but declined 6%, while Vapes held close behind at 32.2% with a modest 1.8% dip. The growth story belongs to Pre-Rolls and Edibles, up 4.3% and 3.4% respectively, with NOA BOTANICALS anchoring shelf space as consumers gravitate toward lower-priced, convenience-driven products.

CategorySalesAvg PriceYoY
#1Flower$.5M-1M$74.686.0%
#2Vapes$.5M-1M$57.351.8%
#3Edibles$250-500K$24.253.4%
#4Concentrates$250-500K$44.1312.0%
#5Pre-Rolls$250-500K$32.94.3%
#6Oral<$250K$36.3217.7%
#7Accessories<$250K$17.9830.9%
#8Topicals<$250K$39.7120.8%
#9Cbd<$250K$49.97N/A

Top Brands

Category LeadersApr 2026

Category leaders show which brands are currently strongest by segment in Hawaii, with 1-month rank movement when available.

Product Leaders

Category Product LeadersApr 2026

Top ranked products by category for Hawaii, based on the latest state-category product snapshot.

Hawaii icon

Flower

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Pakalolo Buds 28 Gram
Pakalolo Buds 28 Gram
Pakalolo#1#2#1
Pakalolo Buds 3.50 Gram
Pakalolo Buds 3.50 Gram
Pakalolo#2#1#2
Animal Kush Mints Buds 14 Gram
Animal Kush Mints Buds 14 Gram
Cure Oahu#3#17#358
Lemon Fresh Buds 28 Gram
Lemon Fresh Buds 28 Gram
Agapoth#4#295#268
Cap Junky Buds 28 Gram
Cap Junky Buds 28 Gram
Premium Pakalolo#5N/AN/A
Hawaii icon

Vapes

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Aloha Cartridges 1000 Mg
Aloha Cartridges 1000 Mg
Agapoth#1#1#1
Skywalker Kush Cartridges 1000 Mg
Skywalker Kush Cartridges 1000 Mg
Agapoth#2#2#2
Hella Jelly Cartridges 1000 Mg
Hella Jelly Cartridges 1000 Mg
Agapoth#3#12#17
Rainbow Shave Ice Cartridges 1000 Mg
Rainbow Shave Ice Cartridges 1000 Mg
Noa Botanicals#4#11#71
Mimosa Live Resin Cartridges 500 Mg
Mimosa Live Resin Cartridges 500 Mg
Big Island Grown#5#77N/A
Hawaii icon

Pre-Rolls

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Pakalolo 10 Pack Pre Rolls 3 Gram
Pakalolo 10 Pack Pre Rolls 3 Gram
Pakalolo#1#5#13
Pakalolo 3 Pack Pre Rolls 3 Gram
Pakalolo 3 Pack Pre Rolls 3 Gram
Pakalolo#2#1#1
Peach Panther 10 Pack Pre Rolls 3 Gram
Peach Panther 10 Pack Pre Rolls 3 Gram
Agapoth#3#2#3
Garlic 10 Pack Pre Rolls 3.50 Gram
Garlic 10 Pack Pre Rolls 3.50 Gram
Noa Botanicals#4#29N/A
Lilikoi 10 Pack Pre Rolls 3.50 Gram
Lilikoi 10 Pack Pre Rolls 3.50 Gram
Noa Botanicals#5#12N/A
Hawaii icon

Oral

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Slow Wave [30 Ml] Sleep Tincture
Slow Wave [30 Ml] Sleep Tincture
Maui Grown#1#1#1
Thc [30 Ml] (240mg) Tincture
Thc [30 Ml] (240mg) Tincture
Maui Grown#2#2#2
The Oracle Cbg [30 Ml] Tincture
The Oracle Cbg [30 Ml] Tincture
Maui Grown#3#3#3
Lavendiol [20pk] Capsules
Lavendiol [20pk] Capsules
Maui Grown#4#5#6
Extra Strength [20pk] Capsules
Extra Strength [20pk] Capsules
Maui Grown#5#4#5
Hawaii icon

Accessories

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Spa Pro Power Supply Power Supply
Maui Grown#1#4#4
Sidekick Bag
Skunk Bags#2#5N/A
Boveda 58% Humidity Control
Boveda 58% Humidity Control
Boveda#3#8#5
Hawaii icon

Topicals

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Activated Cannabinoid Balm Balm
Activated Cannabinoid Balm Balm
Maui Grown#1#1#1
1:2 Calm [10 Ml] (100mg Cbd/200mg Thc) Serum
Maui Grown#2#3#2
2:1 Cool [10 Ml] (130mg Cbd/60mg Thc) Serum
2:1 Cool [10 Ml] (130mg Cbd/60mg Thc) Serum
Maui Grown#3#2#3

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