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Native

Apr 2026

Overview

NATIVE holds the .5M-1M tier with a 7.8% uptick over the past three months, a notable contrast to the 5.9% YoY dip. The brand's premium positioning is being tested as trends suggest strategic pricing adjustments are in play.

Categories

FlowerVapesPre-RollsConcentratesEdibles
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 2

Trend View

Native logoMarket Insights SnapshotApr 2026

24-Month Trend

Native market trend chart

Average Price

$29.36

YoY Sales Trend

5.9%

2Y Sales Trend

12.9%

Flower leads at 36.4% with an impressive 32.8% YoY growth, making it the fastest-growing category. In contrast, Edibles have plummeted 71.2% YoY, highlighting a significant shift in consumer preference.

CategorySales ShareAvg PriceYoY
Flower36.8%$70.9932.8%
Vapes33.9%$40.191.5%
Pre-Rolls20.0%$11.4817.7%
Concentrates4.9%$38.2555.2%
Edibles4.5%$24.6671.2%

NATIVE's strongest presence is in South Dakota with 91.2% of sales, while Michigan captures the remaining 8.8%. This geographic concentration underscores the brand's dominance in a limited market.

StateFlowerVapesPre-RollConcentratesEdibles
32135

Market Position

Native logoCompetitive LandscapeApr 2026

NATIVE ranks #2 in Vapes, trailing DIVINE EXTRACTS at #1, with competitive pressure from BIG SIOUX EXTRACTS and others. The brand has lost ground to peers, reflecting a challenging landscape.

Vapes in South Dakota Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Native: 2Native: 2Divine Extracts: 1Divine Extracts: 1Big Sioux Extracts: 4Big Sioux Extracts: 3Groovy Treez Cann…: 7Groovy Treez Cann…: 5Sodak Selects: 5Sodak Selects: 7

SKU View

Native logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Banana Flambe Buds 28 Gram
Banana Flambe Buds 28 Gram
Flower99.5%
#2
Banana Flambe Buds 14 Gram
Banana Flambe Buds 14 Gram
Flower99.2%
#3
Lemon Fresh Buds 3.50 Gram
Lemon Fresh Buds 3.50 Gram
Flower47.7%
#4
Tropicana Cookies Cartridges 1000 Mg
Tropicana Cookies Cartridges 1000 Mg
Vapes27.9%
#5
Watermelon Z Disposables 1000 Mg
Watermelon Z Disposables 1000 Mg
Vapes29.5%
#6
Pot Of Gold Disposables 1000 Mg
Pot Of Gold Disposables 1000 Mg
Vapes101.1%
#7
Purple Majik Buds 28 Gram
Purple Majik Buds 28 Gram
Flower89.0%
#8
Pot Of Gold Cartridges 1000 Mg
Pot Of Gold Cartridges 1000 Mg
Vapes100.4%
#9
Pablos Revenge Buds 28 Gram
Pablos Revenge Buds 28 Gram
Flower96.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Native using competitive landscape rank coverage, proximity, and momentum.