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Brand Explorer/Northern Connections

Northern Connections

Apr 2026

Overview

NORTHERN CONNECTIONS faced a staggering 32.5% decline year-over-year, sliding from #32 to #47 in Michigan. This drop signals significant market challenges as both sales and unit volumes falter.

Categories

EdiblesTopicalsPre-RollsOral
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 1

Top States

Northern Connections logoNorthern Connections Top StatesApr 2026

Top states where Northern Connections is active based on indexed sales coverage.

Trend View

Northern Connections logoMarket Insights SnapshotApr 2026

24-Month Trend

Northern Connections market trend chart

Average Price

$8.5

YoY Sales Trend

32.5%

2Y Sales Trend

9.6%

Edibles dominate with 86.3% of sales but saw a -31.9% decline YoY. Pre-Rolls stand out as the only category with growth at +31.9%, while Topicals and Oral products continue to struggle.

CategorySales ShareAvg PriceYoY
Edibles87.1%$7.8831.9%
Topicals9.7%$31.1840.5%
Pre-Rolls2.2%$6.0331.9%

NORTHERN CONNECTIONS is concentrated solely in Michigan, which accounts for 100% of its sales. The brand's geographical focus limits its market reach.

StateEdiblesTopicalsPre-Roll
475⊖

Market Position

Northern Connections logoCompetitive LandscapeApr 2026

Ranking #47 in the Edibles category, NORTHERN CONNECTIONS trails behind leaders like WYLD and CHOICE LABS. The brand has lost 15 spots over the past year, highlighting increasing competitive pressure.

Edibles in Michigan Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Northern Connecti…: 40Northern Connecti…: 47Detroit Edible Co…: 8Detroit Edible Co…: 5Lume Cannabis Co: 5Lume Cannabis Co: 7Wyld: 1Wyld: 1Choice Labs: 2Choice Labs: 2

SKU View

Northern Connections logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Blue Raspberry Rosin Drink Mix 200 Mg
Blue Raspberry Rosin Drink Mix 200 Mg
Edibles2.3%
#2
Peach Mango Rosin Drink Mix 200 Mg
Peach Mango Rosin Drink Mix 200 Mg
Edibles16.2%
#3
Mixed Berry Drink Mix 200 Mg
Mixed Berry Drink Mix 200 Mg
Edibles1.0%
#4
Sharkleberry (200mg)
Sharkleberry (200mg)
Edibles19.5%
#5
Grape Rosin Drink Mix 200 Mg
Grape Rosin Drink Mix 200 Mg
Edibles4.3%
#6
Strawberry Lemonade Rosin Mixes Cbd 200 Mg
Strawberry Lemonade Rosin Mixes Cbd 200 Mg
Edibles44.9%
#7
Watermelon Drink Mix 200 Mg
Watermelon Drink Mix 200 Mg
Edibles48.9%
#8
Mixed Berry Other Hard Candy 200 Mg
Mixed Berry Other Hard Candy 200 Mg
Edibles160.6%
#9
Strawberry Lemonade Rosin Drink Mix 200 Mg
Strawberry Lemonade Rosin Drink Mix 200 Mg
Edibles201.5%
#10
Peach Mango Rosin Other 200 Mg
Peach Mango Rosin Other 200 Mg
Edibles81.9%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Northern Connections using competitive landscape rank coverage, proximity, and momentum.