Top States
Not Your Father's Top StatesApr 2026
Top states where Not Your Father's is active based on indexed sales coverage.
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Not Your Father's
Apr 2026
Overview
If you're looking for a more premium elevated experience, look no further. Not You Father's just got even better.
NOT YOUR FATHER'S soared with 198.7% year-over-year growth, elevating its rank from #33 to #16 in California. Sales increased while pricing adjustments may have influenced unit volume trends.
Categories
Edibles
- Top Category: Edibles
- Price Tier: Value
- States Active: 1
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$7.52
YoY Sales Trend
198.7%
2Y Sales Trend
518.4%
Edibles dominate at 100% of sales, showcasing an impressive 204.4% YoY growth—this category is the fastest-growing in the market.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 100.0% | $7.53 | 204.4% |
Trend View
Market Insights SnapshotApr 2026
24-Month Trend
Average Price
$7.52
YoY Sales Trend
198.7%
2Y Sales Trend
518.4%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 100.0% | $7.53 | 204.4% |
State Rank Table
| State | Edibles |
|---|---|
| California | 16 |
California is the sole market for NOT YOUR FATHER'S, capturing 100% of its sales. Geographic concentration is absolute.
| State | Edibles |
|---|---|
| 16 |
Market Position
Competitive LandscapeApr 2026
Ranked #16 in Edibles, NOT YOUR FATHER'S competes against top brands like WYLD and CAMINO. Improved rank from #33 to #16 highlights its upward trajectory.
SKU View
Top Selling ProductsApr 2026
Top products for Apr 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Edibles | 6.9% |
#2  | Edibles | 0.7% |
#3  | Edibles | 5.2% |
#4  | Edibles | 13.0% |
#5  | Edibles | 5.5% |
#6  | Edibles | 7.5% |
#7  | Edibles | 6.8% |
#8  | Edibles | 8.1% |
#9  | Edibles | 34.1% |
#10  | Edibles | 19.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Not Your Father's using competitive landscape rank coverage, proximity, and momentum.
