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Brand Explorer/California Market

California Cannabis Sales

Apr 2026

Overview

Accessories sales dropped 12.0% year over year in California, one of several niche categories losing ground even as the world's largest legal cannabis market posted a slim 1.3% gain overall. That tepid growth masks a two-year decline of 5.9%, and the dispensary count fell 4.8% to 1,419 locations, underscoring persistent pressure from an illicit market widely estimated at two to three times the size of the licensed channel. Average prices slipped 1.2% year over year, consistent with the margin squeeze operators have faced since the post-legalization peak. Within the licensed market, the category mix is shifting: Pre-Rolls climbed 6.2% to capture 18.2% share, while Flower dipped 1.7% and now barely edges Vapes at 31.8% versus 31.0%. STIIIZY remains a dominant brand across multiple segments. California legalized medicinal marijuana in 1996 and recreational cannabis in 2016, with licensed retail sales beginning in 2018.

  • Top Brand: Stiiizy
  • Category Breakout: 30.9%
  • Top Category: Flower (31%)

Benchmarking

California iconMarket ComparisonApr 2026

California's two-year sales trajectory is down 5.9%, a notable slide for the nation's largest legal market and a contrast with younger states still riding expansion curves. The dispensary footprint contracted 4.8% to 1,419 stores, and prices edged down 1.2%, suggesting that even modest topline growth is being fueled by volume rather than pricing power.

24-Month Trend

California market trend chart
StateSalesYoY
California$340-350M1.3%
Michigan$250-260M4.6%
Florida$170-180M1.3%
New York$150-160M6.7%
Massachusetts$150-160M0.8%

Store Performance

California iconTop Performing Stores

Top performing dispensaries in California.

StoreCityEst. Sales
#1
Mercy Wellness - Cotati logo
Mercy Wellness - Cotati		Cotati$1-2.5M
#2
Purple Star MD logo
Purple Star MD		San Francisco$1-2.5M
#3
March and Ash - Vista logo
March and Ash - Vista		Vista$1-2.5M
#4
Speedy Weedy - Encino logo
Speedy Weedy - Encino		Encino$1-2.5M
#5
Catalyst - Pomona logo
Catalyst - Pomona		Pomona$1-2.5M

Category View

California iconCategory PerformanceApr 2026

Pre-Rolls were the standout mover, jumping 6.2% year over year to reach 18.2% share and narrowing the gap with the two dominant segments. Flower still leads at 31.8% but slid 1.7%, while Vapes grew 2.5% to 31.0%, making the top of the category leaderboard tighter than in almost any other state. Edibles and Concentrates each gained roughly 2.5%, holding 12.1% and 6.9% share respectively. STIIIZY continues to anchor multiple categories. At the margins, Accessories fell 12.0% and Topicals declined sharply, pointing to consumers consolidating spending around core consumption formats.

CategorySalesAvg PriceYoY
#1Flower$50M+$26.11.7%
#2Vapes$50M+$20.922.5%
#3Pre-Rolls$50M+$13.26.2%
#4Edibles$35-50M$10.732.5%
#5Concentrates$25-35M$17.412.6%
#6Oral$5-10M$26.096.1%
#7Accessories$2.5-5M$9.912.0%
#8Topicals$1-2.5M$28.2916.1%
#9Home-Grow$250-500K$19.0516.3%
#10Cbd<$250K$3.3339.9%

Top Brands

Category LeadersApr 2026

Category leaders show which brands are currently strongest by segment in California, with 1-month rank movement when available.

Product Leaders

Category Product LeadersApr 2026

Top ranked products by category for California, based on the latest state-category product snapshot.

California icon

Flower

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Cereal Milk Buds 3.50 Gram
Cereal Milk Buds 3.50 Gram
Cannabiotix#1#2#1
Skywalker Og Buds 7 Gram
Skywalker Og Buds 7 Gram
Stiiizy#2#1#4
King Louis Xiii Buds 7 Gram
King Louis Xiii Buds 7 Gram
Stiiizy#3#3#3
Bubba's Girl Buds 3.50 Gram
Bubba's Girl Buds 3.50 Gram
Cam#4#5#2
Unruly Og Buds 3.50 Gram
Unruly Og Buds 3.50 Gram
Blem#5#6#5
California icon

Vapes

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Blue Dream Specialty Vape 1000 Mg
Blue Dream Specialty Vape 1000 Mg
Stiiizy#1#1#1
Skywalker Og Specialty Vape 1000 Mg
Skywalker Og Specialty Vape 1000 Mg
Stiiizy#2#2#2
Watermelon Z Specialty Vape 1000 Mg
Watermelon Z Specialty Vape 1000 Mg
Stiiizy#3#3#3
Pink Acai Specialty Vape 1000 Mg
Pink Acai Specialty Vape 1000 Mg
Stiiizy#4#5#6
King Louis Xiii Specialty Vape 1000 Mg
King Louis Xiii Specialty Vape 1000 Mg
Stiiizy#5#4#4
California icon

Pre-Rolls

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Blue Dream 5 Pack Infused Pre Rolls 2.50 Gram
Blue Dream 5 Pack Infused Pre Rolls 2.50 Gram
Stiiizy#1#1#1
Skywalker Og 5 Pack Infused Pre Rolls 2.50 Gram
Skywalker Og 5 Pack Infused Pre Rolls 2.50 Gram
Stiiizy#2#2#2
Purple Punch 5 Pack Infused Pre Rolls 2.50 Gram
Purple Punch 5 Pack Infused Pre Rolls 2.50 Gram
Stiiizy#3#3#3
King Louis Xiii 5 Pack Infused Pre Rolls 2.50 Gram
King Louis Xiii 5 Pack Infused Pre Rolls 2.50 Gram
Stiiizy#4#4#7
Pink Acai 5 Pack Infused Pre Rolls 2.50 Gram
Pink Acai 5 Pack Infused Pre Rolls 2.50 Gram
Stiiizy#5#7#15
California icon

Edibles

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Boysenberry Gummies Cbd:cbn 100 Mg
Boysenberry Gummies Cbd:cbn 100 Mg
Wyld#1#1#1
Elderberry Gummies Cbn 100 Mg
Elderberry Gummies Cbn 100 Mg
Wyld#2#2#2
Blueberry Gummies Cbn 100 Mg
Blueberry Gummies Cbn 100 Mg
Camino#3#3#3
Raspberry Gummies 100 Mg
Raspberry Gummies 100 Mg
Wyld#4#4#4
Marionberry Gummies 100 Mg
Marionberry Gummies 100 Mg
Wyld#5#5#5
California icon

Concentrates

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Purple Punch Caviar 7 Gram
Purple Punch Caviar 7 Gram
Stiiizy#1#1#4
Presidential Og Rosin 1 Gram
Presidential Og Rosin 1 Gram
Stiiizy#2#3#5
Cereal Milk Budder Resin\wax 1 Gram
Cereal Milk Budder Resin\wax 1 Gram
Raw Garden#3#6#80
Strawberry Guava Rosin 1 Gram
Strawberry Guava Rosin 1 Gram
710 Labs#4#77#94
French Toast Rosin 1 Gram
French Toast Rosin 1 Gram
Stiiizy#5#4#9
California icon

Oral

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Cbd+ 30:1 Lavender+vanilla (900mg Cbd/30mg Thc) Sublinguals
Cbd+ 30:1 Lavender+vanilla (900mg Cbd/30mg Thc) Sublinguals
Verdure#1#1#1
Xtabs Indica 1000 [20pk] (1000mg) Tablets
Xtabs Indica 1000 [20pk] (1000mg) Tablets
Kikoko#2#3#3
Soft Gels [30pk] (300mg) Soft Gel Capsules
Soft Gels [30pk] (300mg) Soft Gel Capsules
Absolute Xtracts#3#2#2
Xtabs Sativa 1000 [20pk] (1000mg) Tablets
Xtabs Sativa 1000 [20pk] (1000mg) Tablets
Kikoko#4#5#7
Xtabs Hybrid 1000 [20pk] (1000mg) Tablets
Xtabs Hybrid 1000 [20pk] (1000mg) Tablets
Kikoko#5#4#6
California icon

Accessories

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Battery
Battery
Heavy Hitters#1#1#1
Raw Garden Variable Voltage Battery
Raw Garden Variable Voltage Battery
Raw Garden#2#2#2
Pro Xl Starter Kit Black Battery
Pro Xl Starter Kit Black Battery
Stiiizy#3#3#3
Stiiizy Bar Battery
Stiiizy Bar Battery
Stiiizy#4#22#6
Peak Onyx E Rig
Peak Onyx E Rig
Puffco#5#20#19
California icon

Topicals

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
3:1 Cbd:thc [15ml] (135mg Cbd/45mg Thc) Releaf Balm
3:1 Cbd:thc [15ml] (135mg Cbd/45mg Thc) Releaf Balm
Papa & Barkley#1#1#1
1:3 Cbd:thc [60ml] (100mg Cbd/300mg Thc) Releaf Body Oil
1:3 Cbd:thc [60ml] (100mg Cbd/300mg Thc) Releaf Body Oil
Papa & Barkley#2#2#2
3:1 Cbd:thc [50ml] (450mg Cbd/150mg Thc) Releaf Balm
3:1 Cbd:thc [50ml] (450mg Cbd/150mg Thc) Releaf Balm
Papa & Barkley#3#3#3
1:1:1 Formula Compound (300mg Cbd/300mg Thc/300mg Cbg) Transdermal Compound
1:1:1 Formula Compound (300mg Cbd/300mg Thc/300mg Cbg) Transdermal Compound
Mary'S Medicinals#4#4#5
1:1 Vanilla Lavender Relax Cream (1000mg Cbd/1000mg Thc) Cream
1:1 Vanilla Lavender Relax Cream (1000mg Cbd/1000mg Thc) Cream
Mary'S Medicinals#5#6#7

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