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Brand Explorer/Pure Plan

Pure Plan

Apr 2026

Overview

PURE PLAN's sales surged 27.9% year-over-year, highlighting its premium positioning in a competitive market. Despite a slight decline of 1.2% over the last three months, recent monthly sales are up 20.1%, signaling a strong recovery trend.

Categories

VapesFlowerEdiblesConcentratesTopicals
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 1

Top States

Pure Plan logoPure Plan Top StatesApr 2026

Top states where Pure Plan is active based on indexed sales coverage.

Trend View

Pure Plan logoMarket Insights SnapshotApr 2026

24-Month Trend

Pure Plan market trend chart

Average Price

$49.74

YoY Sales Trend

27.9%

2Y Sales Trend

8.4%

Vapes lead at 49.5% of total sales, with a solid 12.1% growth YoY. Flower follows closely at 37.6%, boasting a remarkable 64.2% increase YoY. Topicals are the fastest-growing category at +149.7% YoY, while concentrates lag behind at -7.4%.

CategorySales ShareAvg PriceYoY
Vapes49.7%$53.9112.1%
Flower37.8%$51.6464.2%
Edibles8.1%$27.6118.7%
Concentrates3.7%$69.217.4%

PURE PLAN dominates the Utah market, capturing 100% of its sales in this state. Its strong foothold in Utah positions it as a leading cannabis brand in a concentrated market.

StateVapesFlowerEdiblesConcentrates
2131

Market Position

Pure Plan logoCompetitive LandscapeApr 2026

Ranked #2 in the Vapes category, PURE PLAN trails SELECT by one spot. Competing brands include RIVERSIDE FARM, VALLEY LOWS, and HI VARIETY, with consistent performance in a competitive landscape.

Vapes in Utah Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Pure Plan: 2Pure Plan: 2Select: 1Select: 1Riverside Farm: 5Riverside Farm: 3Valley Lows: 4Valley Lows: 4Hi Variety: 3Hi Variety: 5

SKU View

Pure Plan logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Blueberry Yum Disposables 2000 Mg
Blueberry Yum Disposables 2000 Mg
Vapes593.3%
#2
Blue Widow Cartridges 1000 Mg
Blue Widow Cartridges 1000 Mg
Vapes7.6%
#3
Grape Ape Cartridges 1000 Mg
Grape Ape Cartridges 1000 Mg
Vapes17.2%
#4
Blackberry Kush Cartridges 1000 Mg
Blackberry Kush Cartridges 1000 Mg
Vapes12.2%
#5
Candied Oranges Disposables 2000 Mg
Candied Oranges Disposables 2000 Mg
Vapes35.0%
#6
Scoops Live Resin Disposables 2000 Mg
Scoops Live Resin Disposables 2000 Mg
Vapes90.5%
#7
Original Glue Buds 3.50 Gram
Original Glue Buds 3.50 Gram
Flower256.4%
#8
Dulce De Papaya Buds 3.50 Gram
Dulce De Papaya Buds 3.50 Gram
Flower340.7%
#9
Banana Taffy Disposables 2000 Mg
Banana Taffy Disposables 2000 Mg
Vapes424.6%
#10
Devil Driver Buds 56 Gram
Devil Driver Buds 56 Gram
Flower469.3%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Pure Plan using competitive landscape rank coverage, proximity, and momentum.