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Brand Explorer/Qualla Brands

Qualla Brands

Apr 2026

Overview

QUALLA BRANDS boasts a striking 42.3% YoY growth, elevating its rank from #5 to #4 in North Carolina. Despite a 21.7% decline in sales over the past three months, it maintains a premium price tier, hinting at a strategic shift to adapt to market dynamics.

Categories

EdiblesConcentratesOralTopicals
  • Top Category: Edibles
  • Price Tier: Premium
  • States Active: 1

Top States

Qualla Brands Top StatesApr 2026

Top states where Qualla Brands is active based on indexed sales coverage.

Trend View

Market Insights SnapshotApr 2026

24-Month Trend

Qualla Brands market trend chart

Average Price

$30.68

YoY Sales Trend

42.3%

2Y Sales Trend

N/A

Edibles dominate with a remarkable 39.9% share, soaring 535.1% YoY. In contrast, Concentrates account for 28.6% but have seen a sharp decline of 40.8%. Oral products follow at 27.5%, with a notable 271.6% increase.

CategorySales ShareAvg PriceYoY
Edibles39.9%$23.47535.1%
Concentrates28.6%$55.6540.8%
Oral27.5%$28.35271.6%
Topicals3.9%$53.8152.4%

QUALLA BRANDS operates exclusively in North Carolina, capturing 100% of its sales in this state. This geographic concentration underscores its strong foothold in the local market.

StateEdiblesConcentratesOralTopicals
4312

Market Position

Competitive LandscapeApr 2026

QUALLA BRANDS ranks #4 in the Edibles category, trailing leaders GREAT SMOKY CANNABIS (#1) and SMOKY MOUNTAIN HIGH (#2). The brand has improved its rank from #5 to #4 over the last year, indicating competitive resilience in a challenging market.

Edibles in North Carolina Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Qualla Brands: 4Qualla Brands: 4Chef's Made: 2Chef's Made: 3Canna Cubes: 3Canna Cubes: 5Great Smoky Canna…: 5Great Smoky Canna…: 1Smoky Mountain Hi…: 1Smoky Mountain Hi…: 2

SKU View

Top Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Milk Bar 100 Mg
Milk Bar 100 Mg
Edibles55.3%
#2
Dark Bar 100 Mg
Dark Bar 100 Mg
EdiblesN/A
#3
Peanut Butter Bar 100 Mg
Peanut Butter Bar 100 Mg
EdiblesN/A
#4
Peanut Butter Caramel Bar 100 Mg
Peanut Butter Caramel Bar 100 Mg
Edibles22.1%
#5
Strawberry Bar 100 Mg
Strawberry Bar 100 Mg
EdiblesN/A
#6
Cinnamon Bar 100 Mg
Cinnamon Bar 100 Mg
Edibles47.1%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Qualla Brands using competitive landscape rank coverage, proximity, and momentum.