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Brand Explorer/Secret Orchard

Secret Orchard

Aug 2026

Overview

SECRET ORCHARD's sales plummeted 83.9% YoY, raising alarms about its market position. However, recent trends show a 5.5% increase over the last three months, hinting at potential recovery in a mid-tier segment.

Categories

Concentrates
  • Top Category: Concentrates
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Secret Orchard logoSecret Orchard Top StatesAug 2026

Top states where Secret Orchard is active based on indexed sales coverage.

Trend View

Secret Orchard logoMarket Insights SnapshotAug 2026

24-Month Trend

Secret Orchard market trend chart

Average Price

$17.71

YoY Sales Trend

76.7%

2Y Sales Trend

89.3%

Concentrates dominate at 95.2% of total sales, up 4.2% YoY, while Oral products soar by 87.2%. In stark contrast, Vapes have nearly vanished, down 99.7% YoY.

CategorySales ShareAvg PriceYoY

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SECRET ORCHARD operates exclusively in Florida, capturing 100% of its sales in this state. The concentration is absolute, indicating a strong but limited geographic footprint.

StateConcentrates

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Market Position

Secret Orchard logoCompetitive LandscapeAug 2026

Ranked #20 in Concentrates, SECRET ORCHARD is 19 spots behind leader ROLL ONE. It improved from #22 to #20 over the past year, but still trails major competitors like MODERN FLOWER and HAZE CANNABIS CO.

Concentrates in Florida Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Secret Orchard: 20Secret Orchard: 20Sunburn Cannabis: 5Sunburn Cannabis: 5Jungle Boys: 4Jungle Boys: 6Roll One: 2Roll One: 1Modern Flower: 1Modern Flower: 2

SKU View

Secret Orchard logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Fire Mango Distillate 1 Gram
Fire Mango Distillate 1 Gram
ConcentratesN/A
#4
Lime Dream Distillate 1 Gram
Lime Dream Distillate 1 Gram
Concentrates44.2%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Secret Orchard using competitive landscape rank coverage, proximity, and momentum.