Florida Cannabis Sales

Aug 2026

Overview

Vapes surged 14.2% year over year in Florida, claiming nearly a third of all sales and signaling a consumer pivot toward convenience formats in the nation's largest medical-only cannabis market. The state sits in the emerging tier with 744 dispensaries and overall sales growth of 2.5% year over year, though the two-year trajectory tells a stronger story at 9.4% cumulative gains. Prices dipped 1.2% over the past year as the store count expanded by 2.1%, keeping competitive pressure steady across a vertically integrated licensing system. Pre-Rolls posted the fastest category growth at 22.7%, while Flower still leads with 42.9% share despite declining 3.5%. Concentrates fell 10.3%, losing ground to inhaled alternatives that offer more portable form factors. Florida legalized medicinal marijuana in 2016 through a constitutional amendment, and licensed dispensary sales have operated under a vertically integrated model since, with no...

Top Brand: Roll One
Top Category: Flower (43%)

Benchmarking

Market ComparisonAug 2026

Florida's two-year sales growth of 9.4% outpaces what its modest 2.5% annual figure suggests, pointing to a market that gained meaningful momentum before settling into a steadier pace. With 744 dispensaries and store count growth of just 2.1%, expansion is measured compared to adult-use states, but per-location performance remains a draw for operators in a medical-only environment with limited license availability.

24-Month Trend

State	Sales	YoY
Locked State	$XX-XXM	XX.X%
Michigan	$250-260M	9.3%
Locked State	$XX-XXM	XX.X%
New York	$150-160M	0.6%
Locked State	$XX-XXM	XX.X%

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Benchmarking

Market ComparisonAug 2026

24-Month Trend

State	Sales	YoY
California	$340-350M	-0.7%
Michigan	$250-260M	-9.3%
Florida	$170-180M	-1.6%
New York	$150-160M	+0.6%
Massachusetts	$150-160M	-2.4%

Store Performance

Top Performing Stores

Top performing dispensaries in Florida.

Store	City	Est. Sales
#1 Trulieve - Spring Hill	Spring Hill	$1-2.5M
#2 Trulieve - Palm Coast SR100	Palm Coast	$1-2.5M
#3 Trulieve - Dania Beach Federal	Dania	$.5M-1M
#4 Trulieve - Tampa Kennedy	Tampa	$.5M-1M
#5 Trulieve - St Petersburg Central	Saint Petersburg	$.5M-1M

Category View

Category PerformanceAug 2026

Pre-Rolls posted the fastest growth in Florida at 22.7% year over year, though they remain the smallest major category at 7.5% share. Vapes were the bigger story by volume impact, climbing 14.2% to capture 30.5% of the market and narrowing the gap with Flower, which still leads at 42.9% but slipped 3.5%. Edibles grew 9.7% to hold 11.4% share, while Concentrates lost 10.3%, dropping to 7.9%. ROLL ONE continues to rank among the top-selling brands as consumers gravitate toward ready-to-use formats over traditional flower and concentrate purchases.

Category	Sales	Avg Price	YoY
#1Flower	$50M+	$21.87	10.5%
#2Vapes	$50M+	$25.59	6.5%
#3Edibles	$15-20M	$12.52	9.1%
#4Concentrates	$10-15M	$25.37	11.4%
#5Pre-Rolls	$10-15M	$8.91	1.6%
#6Oral	$2.5-5M	$31.22	24.2%
#7Accessories	$1-2.5M	$8.06	36.0%
#8Topicals	$.5M-1M	$24.19	48.1%

Top Brands

Category LeadersAug 2026

Category leaders show which brands are currently strongest by segment in Florida, with 1-month rank movement when available.

Accessories

Aug 2026

Top Accessories brands in Florida: Puffco, Trulieve, Savvy.

#XXLocked Brand
#2
Trulieve16.9% MoM
#XXLocked Brand
#4
GravFrom 57.3% MoM
#XXLocked Brand

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Concentrates

Aug 2026

Top Concentrates brands in Florida: Roll One, Modern Flower, Haze Cannabis Co..

#XXLocked Brand
#2
Modern FlowerFrom 120.8% MoM
#XXLocked Brand
#4
710 LabsFrom 728.9% MoM
#XXLocked Brand

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Edibles

Aug 2026

Top Edibles brands in Florida: Sweet Talk, Jams, Encore Edibles.

#XXLocked Brand
#2
Jams3.6% MoM
#XXLocked Brand
#4
Muv11.8% MoM
#XXLocked Brand

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Flower

Aug 2026

Top Flower brands in Florida: Modern Flower, Roll One, Muv.

#XXLocked Brand
#2
Roll One0.9% MoM
#XXLocked Brand
#4
Grassroots CannabisFrom 77.8% MoM
#XXLocked Brand

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Oral

Aug 2026

Top Oral brands in Florida: Trulieve, Muv, Momenta.

#XXLocked Brand
#2
Muv12.2% MoM
#XXLocked Brand
#4
Grassroots Cannabis4.7% MoM
#XXLocked Brand

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Pre-Rolls

Aug 2026

Top Pre-Rolls brands in Florida: Muv, Modern Flower, Roll One.

#XXLocked Brand
#2
Modern FlowerFrom 128.9% MoM
#XXLocked Brand
#4
SavvyFrom 620.8% MoM
#XXLocked Brand

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Topicals

Aug 2026

Top Topicals brands in Florida: Muv, Avexia, Momenta.

#XXLocked Brand
#2
Avexia8.6% MoM
#XXLocked Brand
#4
Plant Precision10.5% MoM
#XXLocked Brand

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Vapes

Aug 2026

Top Vapes brands in Florida: Select, Roll One, Modern Flower.

#XXLocked Brand
#2
Roll One6.8% MoM
#XXLocked Brand
#4
Trulieve1.6% MoM
#XXLocked Brand

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Product Leaders

Category Product LeadersAug 2026

Top ranked products by category for Florida, based on the latest state-category product snapshot.

Flower

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Half Day Kush Buds 3.50 Gram	Roll One	#2	#3	#1
Locked Product	Locked Brand	#XX	#XX	#XX
White Wedding Buds 3.50 Gram	Roll One	#4	#67	#86
Locked Product	Locked Brand	#XX	#XX	#XX

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Vapes

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Granddaddy Purple Disposables 1000 Mg	Roll One	#2	#2	#1
Locked Product	Locked Brand	#XX	#XX	#XX
Watermelon Ice Disposables 2000 Mg	Select	#4	#11	#10
Locked Product	Locked Brand	#XX	#XX	#XX

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Edibles

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Tropical Punch (100mg) Rso Gels	Sweet Talk	#2	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX
Passion Fruit Gummies 100 Mg	Sweet Talk	#4	#3	#2
Locked Product	Locked Brand	#XX	#XX	#XX

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Concentrates

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Kush Mints Rosin 1 Gram	One Plant	#2	#3	#28
Locked Product	Locked Brand	#XX	#XX	#XX
$Crippy Other Resin\wax 1 Gram$ Crippy Other Resin\wax 1 Gram	Sunshine Cannabis	#4	#10	#31
Locked Product	Locked Brand	#XX	#XX	#XX

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Pre-Rolls

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Apricot Stomper 10 Pack Pre Rolls 5 Gram	Savvy	#2	#73	#1099
Locked Product	Locked Brand	#XX	#XX	#XX
Icandy 5 Pack Pre Rolls 1.75 Gram	Roll One	#4	#82	#5
Locked Product	Locked Brand	#XX	#XX	#XX

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Oral

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Capsules 30ct 1500mg (sativa)	Trulieve	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Capsules 30ct 300mg (indica)	Trulieve	#4	#4	#4
Locked Product	Locked Brand	#XX	#XX	#XX

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Accessories

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
Green Trustik 2.0	Trulieve	#2	#5	#48
Locked Product	Locked Brand	#XX	#XX	#XX
Bellos Battery Bellos Vaporizer	Modern Flower	#4	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX

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Topicals

Aug 2026

Product	Brand	Aug 2026	Jul 2026	Jun 2026
Locked Product	Locked Brand	#XX	#XX	#XX
1:1 Harmony Lotion (300mg Cbd/300mg Thc) Pain Relief Lotion	Avexia	#2	#2	#2
Locked Product	Locked Brand	#XX	#XX	#XX
Müv Evolve 1:1 Cbd:thc Gel 250mg	Muv	#4	#5	#5
Locked Product	Locked Brand	#XX	#XX	#XX

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