Brand Explorer/Florida Market

Florida Cannabis Sales

Apr 2026

Overview

Vapes surged 14.2% year over year in Florida, claiming nearly a third of all sales and signaling a consumer pivot toward convenience formats in the nation's largest medical-only cannabis market. The state sits in the emerging tier with 744 dispensaries and overall sales growth of 2.5% year over year, though the two-year trajectory tells a stronger story at 9.4% cumulative gains. Prices dipped 1.2% over the past year as the store count expanded by 2.1%, keeping competitive pressure steady across a vertically integrated licensing system. Pre-Rolls posted the fastest category growth at 22.7%, while Flower still leads with 42.9% share despite declining 3.5%. Concentrates fell 10.3%, losing ground to inhaled alternatives that offer more portable form factors. Florida legalized medicinal marijuana in 2016 through a constitutional amendment, and licensed dispensary sales have operated under a vertically integrated model since, with no...

  • Top Brand: Roll One
  • Category Breakout: 40.2%
  • Top Category: Flower (40%)

Benchmarking

Florida iconMarket ComparisonApr 2026

Florida's two-year sales growth of 9.4% outpaces what its modest 2.5% annual figure suggests, pointing to a market that gained meaningful momentum before settling into a steadier pace. With 744 dispensaries and store count growth of just 2.1%, expansion is measured compared to adult-use states, but per-location performance remains a draw for operators in a medical-only environment with limited license availability.

24-Month Trend

Florida market trend chart
StateSalesYoY
California$340-350M1.3%
Michigan$250-260M4.6%
Florida$170-180M1.3%
New York$150-160M6.7%
Massachusetts$150-160M0.8%

Store Performance

Florida iconTop Performing Stores

Top performing dispensaries in Florida.

StoreCityEst. Sales
#1
Trulieve - Spring Hill logo
Trulieve - Spring Hill
Spring Hill$1-2.5M
#2
Trulieve - Palm Coast SR100 logo
Trulieve - Palm Coast SR100
Palm Coast$1-2.5M
#3
Trulieve - Dania Beach Federal logo
Trulieve - Dania Beach Federal
Dania$.5M-1M
#4
Trulieve - Tampa Kennedy logo
Trulieve - Tampa Kennedy
Tampa$.5M-1M
#5
Trulieve - St Petersburg Central logo
Trulieve - St Petersburg Central
Saint Petersburg$.5M-1M

Category View

Florida iconCategory PerformanceApr 2026

Pre-Rolls posted the fastest growth in Florida at 22.7% year over year, though they remain the smallest major category at 7.5% share. Vapes were the bigger story by volume impact, climbing 14.2% to capture 30.5% of the market and narrowing the gap with Flower, which still leads at 42.9% but slipped 3.5%. Edibles grew 9.7% to hold 11.4% share, while Concentrates lost 10.3%, dropping to 7.9%. ROLL ONE continues to rank among the top-selling brands as consumers gravitate toward ready-to-use formats over traditional flower and concentrate purchases.

CategorySalesAvg PriceYoY
#1Flower$50M+$22.436.9%
#2Vapes$50M+$26.1314.4%
#3Edibles$15-20M$12.2610.5%
#4Pre-Rolls$10-15M$9.3424.5%
#5Concentrates$10-15M$25.6910.6%
#6Oral$2.5-5M$32.2511.9%
#7Accessories$1-2.5M$10.246.2%
#8Topicals$1-2.5M$22.3612.7%

Top Brands

Category LeadersApr 2026

Category leaders show which brands are currently strongest by segment in Florida, with 1-month rank movement when available.

Product Leaders

Category Product LeadersApr 2026

Top ranked products by category for Florida, based on the latest state-category product snapshot.

Florida icon

Flower

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Chrry Cp
Chrry Cp
Modern Flower#1#25#71
Icandy Buds 3.50 Gram
Icandy Buds 3.50 Gram
Roll One#2#24#28
Cosmic Smoothie Buds 7 Gram
Cosmic Smoothie Buds 7 Gram
Reef#3#545#2089
Tropical Cream Cake Buds 3.50 Gram
Tropical Cream Cake Buds 3.50 Gram
Modern Flower#4#39#2312
Yellowfin Buds 3.50 Gram
Yellowfin Buds 3.50 Gram
Black Tuna#5#37#8
Florida icon

Vapes

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Strawberry Tangie Cartridges 1000 Mg
Strawberry Tangie Cartridges 1000 Mg
Roll One#1#12#16
Granddaddy Purple Disposables 1000 Mg
Granddaddy Purple Disposables 1000 Mg
Roll One#2#16#12
Maui Wowie Disposables 1000 Mg
Maui Wowie Disposables 1000 Mg
Roll One#3#8#18
Blue Dream Disposables 1000 Mg
Blue Dream Disposables 1000 Mg
Roll One#4#1#10
Super Sour Diesel Cartridges 1000 Mg
Super Sour Diesel Cartridges 1000 Mg
Roll One#5#9#5
Florida icon

Edibles

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Blue Raspberry (100mg) Nano Chews
Blue Raspberry (100mg) Nano Chews
Sweet Talk#1#1#3
Milk Rosin Bar 200 Mg
Milk Rosin Bar 200 Mg
Heights#2#110N/A
Milk Rosin Bar 200 Mg
Milk Rosin Bar 200 Mg
Heights#3#108N/A
Mixed Berry (100mg) Nano Chews
Mixed Berry (100mg) Nano Chews
Sweet Talk#4#3#1
Pineapple Clementine Gummies 100 Mg
Pineapple Clementine Gummies 100 Mg
Sweet Talk#5#13#25
Florida icon

Oral

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Capsules 30ct 1500mg (sativa)
Capsules 30ct 1500mg (sativa)
Trulieve#1#2#3
Capsules 30ct 1500mg (indica)
Capsules 30ct 1500mg (indica)
Trulieve#2#1#1
Capsules 30ct 300mg (sativa)
Capsules 30ct 300mg (sativa)
Trulieve#3#3#4
Capsules 30ct 300mg (indica)
Capsules 30ct 300mg (indica)
Trulieve#4#4#5
Rso Fast Acting Capsules 750mg [30 Pack]
Muv#5#5#6
Florida icon

Accessories

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Bellos Battery Bellos Vaporizer
Bellos Battery Bellos Vaporizer
Modern Flower#1#1N/A
Carbon Fiber Trustik 2.0 1ea
Carbon Fiber Trustik 2.0 1ea
Trulieve#2#2#1
Green Trustik 2.0
Green Trustik 2.0
Trulieve#3#3#2
Pewter Grey Trustik 2.0 1ea
Pewter Grey Trustik 2.0 1ea
Trulieve#4#5#11
Müv Coastal Cruiser Rewards Muv Hat Tan
Muv#5#36#43
Florida icon

Topicals

Apr 2026
ProductBrandApr 2026Mar 2026Feb 2026
Topical Cream 250mg
Topical Cream 250mg
Momenta#1#1#1
1:1 Infused Balm [25g] (150mg Cbd/150mg Thc) Balm
1:1 Infused Balm [25g] (150mg Cbd/150mg Thc) Balm
The Fix#2#2#2
1:1 Harmony Lotion (300mg Cbd/300mg Thc) Pain Relief Lotion
1:1 Harmony Lotion (300mg Cbd/300mg Thc) Pain Relief Lotion
Avexia#3#3#4
1:1 Harmony Balm [2oz] (300mg Cbd/300mg Thc) Pain Relief Balm
1:1 Harmony Balm [2oz] (300mg Cbd/300mg Thc) Pain Relief Balm
Avexia#4#5#5
Müv 72 Hour 1:1 Cbd:thc Patch 10mg
Muv#5#4#3

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