Florida's two-year sales growth of 9.4% outpaces what its modest 2.5% annual figure suggests, pointing to a market that gained meaningful momentum before settling into a steadier pace. With 744 dispensaries and store count growth of just 2.1%, expansion is measured compared to adult-use states, but per-location performance remains a draw for operators in a medical-only environment with limited license availability.

24-Month Trend

State	Sales	YoY

Top performing dispensaries in Florida.

Store	City	Est. Sales
#1 Trulieve - Spring Hill	Spring Hill	$1-2.5M
#2

Pre-Rolls posted the fastest growth in Florida at 22.7% year over year, though they remain the smallest major category at 7.5% share. Vapes were the bigger story by volume impact, climbing 14.2% to capture 30.5% of the market and narrowing the gap with Flower, which still leads at 42.9% but slipped 3.5%. Edibles grew 9.7% to hold 11.4% share, while Concentrates lost 10.3%, dropping to 7.9%. ROLL ONE continues to rank among the top-selling brands as consumers gravitate toward ready-to-use formats over traditional flower and concentrate purchases.