Is this your Brand? Log in to Hoodie!

Brand Explorer/Side Hustle

Side Hustle

Apr 2026

Overview

YoY growth surged 36.2%, elevating SIDE HUSTLE from #50 to #49 in California. This mid-tier brand is capitalizing on strategic pricing to drive sales, with a notable 18.7% increase in the last three months.

Categories

VapesFlowerAccessoriesPre-Rolls
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Side Hustle logoSide Hustle Top StatesApr 2026

Top states where Side Hustle is active based on indexed sales coverage.

Trend View

Side Hustle logoMarket Insights SnapshotApr 2026

24-Month Trend

Side Hustle market trend chart

Average Price

$15.05

YoY Sales Trend

36.2%

2Y Sales Trend

233.6%

Vapes lead at 59.9% with a 15.3% increase YoY. Flower follows impressively at 34.3%, skyrocketing 123.8% YoY, while Accessories grew 30.7%. Pre-Rolls lag at 2.3%, down 31.6% YoY.

CategorySales ShareAvg PriceYoY
Vapes59.9%$13.5315.3%
Flower34.3%$24.18123.8%
Accessories3.4%$12.7630.7%
Pre-Rolls2.3%$4.431.6%

California is the sole state for SIDE HUSTLE, commanding 100% of its sales. The brand's geographic concentration allows for targeted strategies.

StateVapesFlowerAccessoriesPre-Roll
49⊖23⊖

Market Position

Side Hustle logoCompetitive LandscapeApr 2026

#49 in Vapes, trailing #1 STIIIZY by 48 spots. Despite the competitive landscape, SIDE HUSTLE is making strides, improving its rank from #50 to #49 over the past year.

Vapes in California Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Side Hustle: 48Side Hustle: 49Heavy Hitters: 9Heavy Hitters: 6Cake She Hits Dif…: 7Cake She Hits Dif…: 8Stiiizy: 1Stiiizy: 1Raw Garden: 2Raw Garden: 2

SKU View

Side Hustle logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Skywalker Og Cartridges 1000 Mg
Skywalker Og Cartridges 1000 Mg
Vapes6.2%
#2
Pineapple Express Cartridges 1000 Mg
Pineapple Express Cartridges 1000 Mg
Vapes7.2%
#3
Northern Lights Live Resin Cartridges 1000 Mg
Northern Lights Live Resin Cartridges 1000 Mg
Vapes9.7%
#4
Blue Dream Cartridges 1000 Mg
Blue Dream Cartridges 1000 Mg
Vapes16.4%
#5
Blue Burst Cartridges 1000 Mg
Blue Burst Cartridges 1000 Mg
Vapes4.4%
#6
Blue Dream Buds 14 Gram
Blue Dream Buds 14 Gram
Flower40.6%
#7
Italian Ice Buds 3.50 Gram
Italian Ice Buds 3.50 Gram
Flower97.1%
#8
Northern Lights 5 Shake 28 Gram
Northern Lights 5 Shake 28 Gram
Flower210.1%
#9
Purple Cream Buds 3.50 Gram
Purple Cream Buds 3.50 Gram
Flower94.8%
#10
Strawberry Milkshake Shake 14 Gram
Strawberry Milkshake Shake 14 Gram
Flower127.7%

Benchmarking

Competitive Peer Set

Search all brands

Peer brands benchmarked against Side Hustle using competitive landscape rank coverage, proximity, and momentum.