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Brand Explorer/Soft Serve

Soft Serve

Apr 2026

Overview

SOFT SERVE's YoY growth of 25.9% positions it firmly in the mid-tier category. Rank improved from #17 to #11 in New Mexico, indicating a rising market presence. Steady sales increase of 1.1% over the last three months underscores positive momentum.

Categories

VapesFlowerPre-RollsConcentratesEdibles
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Soft Serve logoSoft Serve Top StatesApr 2026

Top states where Soft Serve is active based on indexed sales coverage.

Trend View

Soft Serve logoMarket Insights SnapshotApr 2026

24-Month Trend

Soft Serve market trend chart

Average Price

$16.57

YoY Sales Trend

25.9%

2Y Sales Trend

381.4%

Vapes dominate at 43.4% of total sales, with a remarkable 50.9% YoY growth. Pre-Rolls surged by 133.9%, while Concentrates lead with a staggering 152.7% growth. Meanwhile, Flower declined by 28.2%, reflecting shifting consumer preferences.

CategorySales ShareAvg PriceYoY
Vapes43.6%$24.6150.9%
Flower24.5%$21.1728.2%
Pre-Rolls20.2%$8.33133.9%
Concentrates8.0%$35.15152.7%
Edibles3.8%$9.3320.6%

SOFT SERVE's footprint is concentrated entirely in New Mexico, representing 100% of its sales. As one of the top cannabis brands in the state, it capitalizes on local demand and market trends.

StateVapesFlowerPre-RollConcentratesEdibles
1129161747

Market Position

Soft Serve logoCompetitive LandscapeApr 2026

Competitive summary unavailable.

Vapes in New Mexico Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Soft Serve: 12Soft Serve: 11Vana: 11Vana: 8Urb Cannabis: 8Urb Cannabis: 7Dime Industries: 1Dime Industries: 1Elevated: 2Elevated: 2

SKU View

Soft Serve logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Infused Sativa [.75g]
Infused Sativa [.75g]
Pre-Rolls0.6%
#2
Valley Chem
Valley Chem
Flower35.5%
#3
Cake N Chem Live Resin Disposables 2000 Mg
Cake N Chem Live Resin Disposables 2000 Mg
Vapes9.0%
#4
Hash Freak Live Resin Disposables 2000 Mg
Hash Freak Live Resin Disposables 2000 Mg
VapesN/A
#5
Cake N Chem Live Resin Disposables 1000 Mg
Cake N Chem Live Resin Disposables 1000 Mg
Vapes2.8%
#6
Daily Grapes Buds 3.50 Gram
Daily Grapes Buds 3.50 Gram
Flower224.4%
#7
Blue Dream Disposables 2000 Mg
Blue Dream Disposables 2000 Mg
Vapes349.8%
#8
Northern Lights Disposables 2000 Mg
Northern Lights Disposables 2000 Mg
Vapes56.5%
#9
Melonade Buds 3.50 Gram
Melonade Buds 3.50 Gram
Flower206.3%
#10
Permanent Marker Live Resin Disposables 1000 Mg
Permanent Marker Live Resin Disposables 1000 Mg
Vapes98.6%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Soft Serve using competitive landscape rank coverage, proximity, and momentum.