SOFT SERVE's YoY growth of 25.9% positions it firmly in the mid-tier category. Rank improved from #17 to #11 in New Mexico, indicating a rising market presence. Steady sales increase of 1.1% over the last three months underscores positive momentum.
Categories
VapesFlowerPre-RollsConcentratesEdibles
Top Category: Vapes
Price Tier: Mid-Market
States Active: 1
2Y Sales Trend
86.9%
Vapes dominate at 43.4% of total sales, with a remarkable 50.9% YoY growth. Pre-Rolls surged by 133.9%, while Concentrates lead with a staggering 152.7% growth. Meanwhile, Flower declined by 28.2%, reflecting shifting consumer preferences.
Category
Sales Share
Avg Price
YoY
Vapes
39.2%
$22.39
10.5%
Flower
32.1%
$19.08
81.3%
Pre-Rolls
19.3%
$8.06
168.7%
Concentrates
6.8%
$29.5
11.1%
Edibles
2.7%
$9.02
39.0%
Trend View
Market Insights SnapshotJun 2026
24-Month Trend
Average Price
$15.73
YoY Sales Trend
41.0%
2Y Sales Trend
86.9%
Category Breakout
Category
Sales Share
Avg Price
YoY
Vapes
39.2%
$22.39
10.5%
Flower
32.1%
$19.08
81.3%
Pre-Rolls
19.3%
$8.06
168.7%
Concentrates
6.8%
$29.5
11.1%
Edibles
2.7%
State Rank Table
State
Vapes
Flower
Pre-Roll
Concentrates
Edibles
New Mexico
11
19
18
16
49
SOFT SERVE's footprint is concentrated entirely in New Mexico, representing 100% of its sales. As one of the top cannabis brands in the state, it capitalizes on local demand and market trends.
Soft Serve Top StatesJun 2026
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