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Thrive

Apr 2026

Overview

THRIVE's sales plummeted 64.4% YoY, but a surprising 45.8% growth over the last 3 months signals potential recovery. Mid-tier positioning reflects challenges in maintaining volume as pricing strategies evolve in a competitive market.

Categories

AccessoriesPre-RollsFlowerConcentrates
  • Top Category: Accessories
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Thrive logoThrive Top StatesApr 2026

Top states where Thrive is active based on indexed sales coverage.

Trend View

Thrive logoMarket Insights SnapshotApr 2026

24-Month Trend

Thrive market trend chart

Average Price

$20.7

YoY Sales Trend

70.2%

2Y Sales Trend

61.3%

Accessories dominate at 82.6% of sales despite a 27.3% YoY decline. Pre-Rolls and Flower face steep drops at -90.2% and -84.5% YoY respectively, while Concentrates lag behind with a staggering -95.5% YoY decrease.

CategorySales ShareAvg PriceYoY
Accessories80.6%$38.8141.4%
Pre-Rolls13.3%$5.6590.3%
Flower4.7%$16.8984.5%

THRIVE's market presence is concentrated entirely in Illinois, making it one of the top cannabis brands in the state. This singular focus highlights both opportunities and risks in a competitive landscape.

StateAccessories
3

Market Position

Thrive logoCompetitive LandscapeApr 2026

THRIVE ranks #2 in Accessories, closing in on leader PUFFCO. The brand dramatically improved its position from #57 to #2 over the past year, outpacing competitors like BLAZY SUSAN and RAW PAPERS.

Accessories in Illinois Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Thrive: 46Thrive: 3Blazy Susan: 2Blazy Susan: 2Raw Papers: 6Raw Papers: 4Lookah: 3Lookah: 6Puffco: 1Puffco: 1

SKU View

Thrive logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Cereal Milk 1 Pack Infused Pre Rolls 1 Gram
Cereal Milk 1 Pack Infused Pre Rolls 1 Gram
Pre-Rolls9.2%
#2
Casey Jones Buds 28 Gram
Casey Jones Buds 28 Gram
Flower497.2%
#3
Blue Razz Other Oil 2 Gram
Blue Razz Other Oil 2 Gram
Concentrates12.9%
#4
Gorilla Glue Buds 28 Gram
Gorilla Glue Buds 28 Gram
FlowerN/A
#5
Cherry Fritter Other Oil 2 Gram
Cherry Fritter Other Oil 2 Gram
Concentrates29.6%
#6
Cherry Fritter Other Resin\wax 2 Gram
Cherry Fritter Other Resin\wax 2 Gram
Concentrates39.9%
#7
Subzero 28 Pack Pre Rolls 28 Gram
Subzero 28 Pack Pre Rolls 28 Gram
Pre-Rolls99.1%
#8
Purple Punch 1 Pack Infused Pre Rolls 1.20 Gram
Purple Punch 1 Pack Infused Pre Rolls 1.20 Gram
Pre-Rolls98.8%
#9
Lemon Poundcake 1 Pack Pre Rolls 2 Gram
Lemon Poundcake 1 Pack Pre Rolls 2 Gram
Pre-Rolls47.2%
#10
Lemon Pound Cake 1 Pack Pre Rolls 2 Gram
Lemon Pound Cake 1 Pack Pre Rolls 2 Gram
Pre-Rolls47.1%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Thrive using competitive landscape rank coverage, proximity, and momentum.