Benchmarking
Market ComparisonApr 2026
Illinois is an emerging-tier market where 269 dispensaries now compete for a shrinking pie, with sales down 6.7% over the past two years despite store count growing 8% year over year. Prices fell 5.7%, and with only pre-rolls posting positive growth among major categories, the state is experiencing broad-based revenue pressure even as physical retail continues to expand.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| Massachusetts | $150-160M | 0.8% |
| Missouri | $130-140M | 3.0% |
| Illinois | $120-130M | 3.7% |
| Ohio | $110-120M | 30.5% |
| Arizona | $100-110M | 2.4% |
Benchmarking
Market ComparisonApr 2026
Illinois is an emerging-tier market where 269 dispensaries now compete for a shrinking pie, with sales down 6.7% over the past two years despite store count growing 8% year over year. Prices fell 5.7%, and with only pre-rolls posting positive growth among major categories, the state is experiencing broad-based revenue pressure even as physical retail continues to expand.
24-Month Trend

| State | Sales | YoY |
|---|---|---|
| Massachusetts | $150-160M | +0.8% |
| Missouri | $130-140M | +3.0% |
| Illinois | $120-130M | -3.7% |
| Ohio | $110-120M | +30.5% |
| Arizona | $100-110M | -2.4% |