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Brand Explorer/Traditional

Traditional

Apr 2026

Overview

We have researchers that explore ways to innovatively access and ultimately customize the genetic makeup of the cannabis plant. Our farmers then plant these new ideas and bring them to fruition. Like cold fresh fruit, we want it to taste like something sweet and delicious. Each b...

Rank slipped from #10 to #15 in California—sales down 7.1% YoY despite a 5.0% gain over the past three months. Premium pricing strategy remains, yet market traction is faltering.

Categories

FlowerPre-Rolls
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 1

Top States

Traditional logoTraditional Top StatesApr 2026

Top states where Traditional is active based on indexed sales coverage.

Trend View

Traditional logoMarket Insights SnapshotApr 2026

24-Month Trend

Traditional market trend chart

Average Price

$25.17

YoY Sales Trend

7.1%

2Y Sales Trend

40.2%

Flower dominates with 90.2% of sales, but has seen a 5.3% decline YoY. Pre-Rolls lag behind at 9.3%, also down 5.6% YoY, revealing a market shift away from these categories.

CategorySales ShareAvg PriceYoY
Flower90.7%$30.795.3%
Pre-Rolls9.3%$9.095.6%

California is the sole market for TRADITIONAL, accounting for 100% of sales. This highlights a highly concentrated geographic footprint.

StateFlowerPre-Roll
15

Market Position

Traditional logoCompetitive LandscapeApr 2026

#15 in Flower (California), trailing behind leaders STIIIZY (#1) and CAM (#2). Rank declined from #10 to #15, creating competitive pressures as it falls further behind top brands.

Flower in California Rankings (Last 4 Months)Jan 2026Feb 2026Mar 2026Apr 2026Traditional: 15Traditional: 15Stiiizy: 1Stiiizy: 1Cam: 2Cam: 2Cannabiotix: 3Cannabiotix: 3Blem: 4Blem: 4

SKU View

Traditional logoTop Selling ProductsApr 2026

Top products for Apr 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Mamba Buds 3.50 Gram
Mamba Buds 3.50 Gram
Flower8.2%
#2
Strawberry Milkshake Shake 3.50 Gram
Strawberry Milkshake Shake 3.50 Gram
Flower34.0%
#3
Cotton Censored Buds 3.50 Gram
Cotton Censored Buds 3.50 Gram
Flower14.8%
#4
Gelato Buds 3.50 Gram
Gelato Buds 3.50 Gram
Flower10.4%
#5
Og [5g]
Og [5g]
Flower13.5%
#6
Grape Buds 3.50 Gram
Grape Buds 3.50 Gram
Flower56.2%
#7
Happy Weed Buds 3.50 Gram
Happy Weed Buds 3.50 Gram
Flower318.3%
#8
Rainbow Runtz Buds 5 Gram
Rainbow Runtz Buds 5 Gram
Flower60.4%
#9
Grape Buds 5 Gram
Grape Buds 5 Gram
Flower76.4%
#10
Honey Butter Buds 5 Gram
Honey Butter Buds 5 Gram
Flower263.2%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Traditional using competitive landscape rank coverage, proximity, and momentum.